北京奥运前后中国新媒体发展的比较与启示

上海交通大学硕士学位论文北京奥运前后中国新媒体发展的比较与启示姓名：牟慧玲申请学位级别：硕士专业：传播学指导教师：蒋宏2009010135THECOMPARISONANDENLIGHTENMENTOFTHEDEVELOPMENTOFNEWMEDIAINCHINABEFOREANDAFTERBEIJINGOLYMPICGAMESABSTRACTMarshallMcLuhan,thefamousscholarincommunication,raisedthatthemediumisthemessagein1964.Today,newmediainmodernsocietyleadstoincreasinglyfar-reachinginfluence.Firstly,thisthesissortsouttheextensiveapplicationsofnewmediainpreviousandBeijingOlympicGames.Andthen,WiththeOlympicGamesasadividingline,takingtypicaleventsandindustrialenvironmentaftertheOlympicGamesasemphasisIcomparetheformerandlatercharactersofthedevelopmentofnewmedia,aswellasindustrialenvironment,andanalyzetheprogressandcommonproblemsofthedevelopmentofnewmedia.Finally,Ianalyzethechallengesthatnewmediainformationgames,copyright,InternationalCommunication,nationalpoliciesandindustryself-regulationfaces,andthenoffertheappropriatestrategies,whichhavereferentialsignificancewhenourcountryorganizesotherlarge-scalesportingeventsandactivitiesinthefuture.TheinnovationofthisthesisisthatImainlyusecontentanalysisandcontrastanalysismethods,aswellasthequantitativeandqualitativeanalysis,textanalysismethods.IpaidcloseattentiontotypicaleventsandindustrialenvironmentbeforeandaftertheOlympicGames,andanalyzethephenomenonandrootcausesofthem,andproposemanyaccurateandmeaningfulstrategies.Keywords:Newmedia,newsreports,industrialenvironmentinformationtechnology,copyright,InternationalCommunications531234,(NewMedia),,,,,,“TMT”,(Technology)(Media)(Tele-com)567892005Web2.0Web2.0Web2.02005630135300CNNIC16200820086302.532.1484.7%CNNIC2220083.14DCCI95.1%2.44[10]2.441060“200810”1112131415163G3GTDTDTD1018017[18]18192021222324200434-525262728293015.5%32.8%3132INFO2008INFO2008INFO2008INFOCIS10INFO2008INFOADSL512K1M2M4M8MWLAN8001033Wi-FiWiMAXWLANWiMAX3G2009Wi-FiMesh201034353637381984391927,40(internationalcommunication)4142434445464748~~~~49505152[1][2]北京奥运前后中国新媒体发展的比较与启示作者：牟慧玲学位授予单位：上海交通大学本文链接：授权使用：上海海事大学(wflshyxy)，授权号：2803bda2-3322-461f-abd5-9dd0008b75e2下载时间：2010年8月12日