大众传播与少数民族社区的文化建构_对现代媒介影响下的村落变迁的反思

251()No.1Vol.25JournalofHubeiInstituteforNationalities(20071)(PhilosophyandSocialSciences)No.12007:2006-12-26:(1974-),,,,,(,445000):,,,,,,:;;;:G206.3:A:1004-941(2007)01-0107-06,,,(,),(),,[1](P353),():,[2](P294)-,-,,,,,,,,,,,,[3](P137)-,,,,,,,701,,,,,,,,,,,,,[4],,,,,,,,[5],,,,,,,,,,,,[7](P426),,,,,,M,,,,,,[6](P106),,L(,),,,,,,,,,,,,[8](P121139),,,,,,,:;;[9]L,,,(),(),,L()801,,(),,,,,L,,,,,,,,L():,,L,,,,,,(),,,,,,,L,,,,,(),,,,,,,,,,[4],,,,,,,,,,,,,,L,,,,,,,,,L,,,[11](P14),(),,,,(ac2901culturation),[10](P201)():,,[3](P27),,(centrifugal)(centripetal),,,L,,,,,,,,,,,,,,,,,L,,,L,L,,:,,,,;;;;;;,[12](P224),,,HermannBausunger,,,,[13](P349),,,,,,,L,,,,L,,L,,,2003,,L,,L,,,,:,,,,,,,,,,,,?L,,011,:L,[6](P32),,,,,,,,,,,?,,,,,,,,,,,,,,,,,,,,,,,,,,,[14](P99)L,,,,,,,,,,,,[8](P124),,,,,,,,,,,,,L,,,,,,,,,,[15](P88),,,,,L,L???:,:,,,111LL,,,,,,,,,,[16](P5),,,,(),,,,,,,,,,,,,,,,,,[17](P4),,,,,:,,,,,,,,[18](P112),,;,,,[3](P1):[1],.[M].:,2006.[2].[M].:,2001.[3]().[M].:,2004.[4].:()[J].,1996,(4).[5]W.[M].:,1983.[6].[M].:,1999.[7]().[M].:,2004.[8]().[M].:,1990.[9].[J].(),2002,(2).[10]().[M].:,1989.[11]().[J].:,2004.[12],.[M].:,1992.[13].:[M].:,1997.[14],.[M].:,2004.[15],.[M].:,1999.[16]DenisMcQuail.[M].:,2001.[17]().[M].:,2001.[18].[M].:,2002.:(116)211,,,,,,,,,,,,,,:[1].[M]//..:,1996.[2].[M]//:3.:,2002.[3]().[M].,,.:,1995.[4]StartHall,Encoding/decodingintelevisiondisourse,reprintedinS?Halleds(1981)Culture,Media,Language,London:Hutchinson.:HegemonyofTelevisionVisualSenseinTimeofReadingPicturesJINXia(HubeiInstituteforNationalities,Enshi445000,China)Abstract:Inthe1980s,thereappearedapictureturn.Visualculturechangedthehegemonystatusoflan2guage.Theworldiscontrolledbypicturesandthengoestoatimeofreadingpictures.Visualcultureappearsinmedia,andthistendencychangesthereadersreadinghabits.Television,avisualizedmedia,makestheaudiencehappyandclose.Ofallmedia,televisionexpressestheinfluenceofideologymostefficiently,thenproducesthevisualhegemony.KeyWords:pictures;media;television;hegemonyofvisualsense(112)MassCommunicationandCulturalConstructionofMinorityCommunityReflectionsontheRuralCulturalChangesAffectedbyModernMediaTANHua(HubeiInstituteforNationalities,Enshi445000,China)Abstract:Therelationshipbetweenmasscommunicationandtheculturalconstructionisacontroversialandhottopicinthefieldofculturalstudyandthecommunicationstudy.Intheminoritycommunity,themassmediahasthedeconstructionandconstructioninfluenceonruralculture.However,wecannotevaluatesimplytheculturalchangesofnationalcommunity.Weshouldtaketheenvironmentalcontextintoconsiderationandrespectthechoiceofculturalsubjects.KeyWords:massmedia;community;minority;culturalconstruction611