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大学生对情感广告和理性广告的态度及其影响因素作者：庞颖学位授予单位：首都师范大学参考文献(56条)1.吴艳广告受众个性因素分析19972.江山华当代电视广告的发展趋势[期刊论文]-南京林业大学学报(人文社会科学版)2002(3)3.何梅电视广告传播对个人社会化的影响[期刊论文]-继续教育研究2001(2)4.王怀明理性广告和情感广告对消费者品牌态度的影响[期刊论文]-心理学动态1999(1)5.马谋超广告与消费心理学6.黄合水广告心理学7.杨中芳广告的心理原理8.希夫曼消费者行为学9.谢颗电视广告10.JP戴斯认知过程的评估11.马克斯萨瑟兰广告与消费者心理12.陈启庆也谈情感性广告的魅力及情感诉求的方法[期刊论文]-莆田高等专科学校学报2000(1)13.石冠峰.王晓芳消费者心理在情感诉求广告中的应用[期刊论文]-经济师2004(2)14.李哲.许兴业情感要素与电视广告创意[期刊论文]-理论观察2002(2)15.涂勇广告诉求与情绪状态对信息加工模式的影响[期刊论文]-重庆商学院学报2002(6)16.陈友庆对消费者广告态度的调查和思考2000(10)17.李锐.王卫红当代大学生的广告态度研究[期刊论文]-苏州城市建设环境保护学院学报(社科版)2001(2)18.白雪岩谈广告创意中的广告诉求[期刊论文]-哈尔滨商业大学学报（社会科学版）2004(3)19.张红霞.王晨.李季青少年对广告的态度及影响因素[期刊论文]-心理学报2004(5)20.吴垠广告态度的解构与区域及分群特征的研究200521.王晓华广告诉求与广告效果[期刊论文]-深圳大学学报(人文社会科学版)2001(4)22.聂艳梅论电视广告的发展趋势[期刊论文]-北京商学院学报2000(5)23.蒋旭峰浅析广告效果测评199824.裘晓东.赵平品牌忠诚度及其测评研究[期刊论文]-现代财经-天津财经学院学报2002(10)25.KaraChanChineseviewers'perceptionofinformativeandemotionaladvertising199626.SalvadorRuizTheimpactofcognitiveand/oraffectiveprocessingstylesonconsumerresponsetoadvertisingappeals[外文期刊]200427.Albers-MillerAninternationalanalysisofemotionalandrationalappealsinservicesVsgoodsadvertising1999(01)28.MooreDavidJAffectintensityandtheconsumer'sattitudetowardhighimpactemotionaladvertisingappeals1996(02)29.KaraChanInformationcontentoftelevisionadvertisinginchina199530.DePelsmacker.PatrickEmotionalandrationaladvertisingmessagesinpositiveandnegativepolishmediacontexts200231.DavidJMooreAffectintensity:anindividualdifferenceresponsetoadvertisingappeals199532.HillRonaldPMeasuringemotionalresponsestoadvertising1986(01)33.LutzRJAffectiveandcognitiveAntecedentsofattitudetowardtheAd:aconceptualframework198534.ZhouZhangAdvertisingtrendsinurbanchina2002(05)35.MehtaAdvertisingattitudesandadvertisingeffectiveness200036.HARRYCZINNAnExperimentalTestofRationalandEmotional37.PelsmakerPDe.GeuensMEmotionalappealsandinformationcuesinBelgianmagazineAdvertisments1997(02)38.PettyRE.CacioppoJTCentralandPeripheralRoutestoAdvertisingEffectiveness:TheModerationRoleofInvolvement198339.FestingerLATheoryofCognitiveDissonance195740.OlsonJCDoCognitiveResponsesMediatetheEffectsofAdvertisingContentonCognitiveStructure?198241.StaaatsAWAttitudesEstablishedbyClassicalConditioning195842.ShavittPublicattitudestowardadvertising:morefavorablethanyoumightthink199843.FisherRJGenderDifferencesInResponsestoEmotionalAdvertising:TheEffectofthePresenceofOthers200344.BielALAttributesoflikeabletelevisioncommercials199045.AakerDCharacteristicsofTVcommercialsperceivedasinformative198246.GoldbergMETheimpactofsensorypreferencesandthinkingvsfeelingappealsonadvertisingeffectiveness198347.HolbrookMBBeyondattitudestructure:towardtheinformationaldeterminantsofattitude197848.PageTJThememoryimpactofcommercialsvaryinginemotionalappealandproductinvolvement199049.GeuensMNeedforcognitionandthemoderatingroleoftheintensityofwarmandhumorousadvertisingappeals199850.JulieAEdellThepoweroffeelingsinunderstandingadvertisingeffects198751.SamieeS.JeongICross-culturalresearchinadvertising:anassessmentofmethodologies1994(03)52.RajaratnamD.HuntJB.MaddenCSContentanalysisofUSandIndianmagazineadvertising1995(01)53.PageTJ.ThorsonE.HeideMPThememoryimpactofcommercialsvaryinginemotionalappealandproductinvolvement199054.LaskeyHA.FoxRJ.CraskMRTherelationshipbetweenadvertisingmessagestrategyandtelevisioncommercialeffectiveness1995(02)55.BulterDD.AbernethyAMInformationconsumersseekfromadvertisements:aretheredifferencesbetweengoodsandservices?1994(02)56.ChengH.SchweitzerJCCulturalvaluesreflectedinChineseandUStelevisionscommercials1996(03)本文读者也读过(4条)1.向梦弦情感、认知和态度：探索跨产品类型广告的心理效应[学位论文]20072.陈永大学生对情感诉求广告反应差异性研究[学位论文]20083.王怀明.WangHuaiming理性广告和情感广告对消费者品牌态度的影响[期刊论文]-心理学动态1999,7(1)4.李锐.王卫红当代大学生的广告态度研究[期刊论文]-苏州城市建设环境保护学院学报(社科版)2001,3(2)本文链接：