媒介接触与使用中的性别差异

华中科技大学硕士学位论文媒介接触与使用中的性别差异姓名：程芸娟申请学位级别：硕士专业：传播学指导教师：舒咏平;李贞芳20060508I20809521IIAbstractAlthoughresearchofmediaandsexappearsonwomenliteratureandwoman'sfilmresearchfieldin1980’s,hasnotcausedtheconcernofthecommunicationeducationalcircles.AfterthefourthwomenconferenceofTheUnitedNations,scholarsbegantoconcernaboutthistheme.Theystudiedmediafromtheviewpointofwomanproblem,usedthegendertheorytoexplaintherelativeissuesofthemediaandsex.Exposedtobehavioralresearchinsomeaudiences’media,mostresearchersdrewconclusion:Meninclinetochoosenews,andwomenpreferamusement.Thecauseofthisconclusionissummedupbysomescholarsthatwomen'seducationallevelisrelativelylow,andinfluencedbytraditionalsexconcept.Thispaperwillusequestionnaireinvestigationonwelleducatedaudiencetoexposerelationshipofthebehaviorandthesex.Usethegendertheory,use-satisfactiontheorytoexplainchoicestatusandchoicemotivationofaudiencethataudiencesisnotthepassiverecipient,butakindofpositivechecker.Inaddition,thispaperalsopayscloseattentiontotraditionalsexconcepttoconcludethatifcontactingtomediawillcauseinfluencetowomenaudience.Theopinionofthispaperis:withthearrivalofinformationera,thechangeoftechnology,somepeoplebecomethebeneficiaryoftechnologyfirst,becauseofthemalesocialstatusandthemodeofthinking;theybecomeinformationownersatfirst.However,thisdoesnotshowthatwomenwilllagbehindmen.The21stcenturyis“her”century;theywhoareindependentandself-confidentthinkitisonlyapartofthelifetocontactmedia.Itisachannelthattheyunderstandtheoutsideorawayofrecreation.Whataremeninclinetocontactwith,Whatarewomen’s;Ormantendtocareer,womenpreferfamilyetc.thesetraditionalconceptsalreadycanNOTdeterminewomen’scontactandchoiceofmedia.Womenaremorepositivetocontactnewthings,newmedia,newtechnology,andnewplatformthanmen.Theywillalsoutilizethemediatorepresentthemselves,makespeeches.Keywords:Women'sresearch,socialgender,mediacontact200605200605200605111.12060212322.12.1.11gender)sex)120045-6460()232060207020802——20041243200165354208019931997619931997420041565()2.1.2705·1998384-390762070195976StanleyJ.BaranDennisK.DavisMassCommunicationTheory:Foundations,FermentandFuture,2ndEditionWadsworth2000253-254719981608()2.2981820609(197-198)10(BettyFridean)19361970(GayeTuchman)(ArleneDaplanDaniels)(JamesBenet)118Madoc-JonesBery1andCoatesJennifeIntroductoryintheir(eds.)AnintroductiontoWomen’sstudiesOxfordlackwellPublishersLtd1999392001197-19810“”200112111LiesbetvanZoonenFeministMediaStudiesSAGEPublications199915102080DenisMcQuailIntroductiontoMassCommunication19831987LiesbetvanZoonen1999(Unesco)(Unesco,1987)200151LiesbetvanZoonenLiesbetvanZoonen199519951994200435412182411199562.7%37.3%72.5%27.5%70.8%29.2%4.4%9.6%86%10.5%24.0%65.5%121312199524132003289121415161982142004568152001816200068-7213(,)171898171995239182000330143151644.1spssT4.24.2.1AA1A2BB117B2B3B4B5B6B7/B8B9B10B11:1123421CCTV23456312344123456789104.2.2C181234564.2.319D1234567894.311160192001151911270%1157554.44.4.1CCTV21/1-5151-5151-6164.4.296.3%203.7%1.251.05.05spss.587.05CCTV.05.197.288.000.0110.5.008.001.022.000.05211Sig.(57)(55)CCTV.58739%38%.19730%31%.00016%21%.36012%10%.28811%9%.0115%13%.00819%38%.00114%27%.02212%20%.0003%18%/38%27%20%18%19%14%12%3%2422A1A23A2Sig.(57)(55).00243%34%.00020%34%.91311%4%.00130%12%.04526%30%.49336%37%/.00013%28%.00218%31%.39432%36%.61517%16%.08012%15%/.05B1B2B423B7/B8B3B5B6B9B10B111617%B243Sig.(57)(55).21344%38%.00630%42%.42537%38%.00519%30%.10013%18%.16332%37%/C.05CC254T123456789T163.53.53.53.5D:11123.7621124.5131124.4541124.3651124.4961125.1071124.7881123.5491123.68265“”“”“”“”“”20194620:2000427(1)(2)(3)(4)(5)212000121“”212002101528293031.3220060533[1]2004[2]——2004[3]20016[4]·1998[5]StanleyJ.BaranDennisK.DavisMassCommunicationTheory:Foundations,FermentandFuture,2ndEditionWadsworth2000[6]1998[7]Madoc-JonesBery1andCoatesJennifeIntroductoryintheir(eds.)AnintroductiontoWomen’sstudiesOxfordlackwellPublishersLtd1999[8]2001[9]“”20011[10]LiesbetvanZoonenFeministMediaStudiesSAGEPublications1999[11]19952[12]20032[13]20045[14]2001[15]2000[16]19952[17]20003[18]200034[19]200210[20]19991[21],1998[22][23]19991[24]19942[25]“”“”20042[26]20016[27]20042[28]19952[29]20032[30]―20021[31]20035[32]20003[33]19952[34]20003[35]20035[36]19972[37]20043[38]20031[39]2002135[40]1990[41][42]Michael,Curtin.FeminineDesireintheAgeofSatelliteTelevision.JournalofCommunication,1999.Vol.49Issue2[43]Poirot,Kristan.Framed:Lesbians,Feminists,andMediaCulturebyJudithMayne.NWSAJournal,Bloomington:Summer2003.Vol.15,Iss.2[44]Naomi,Sakr.Seenandstartingtobeheard:WomenandtheArabmediainadecadeofchange.SocialResearch,Fall2002.Vol.69Issue3[45]DavidBilmes.StraightTalkAboutSex,GenderandMedia.SchoolLibraryJournal,NewYork:Jul2004.Vol.50,Iss.7[46]ManaMichelleMorrisonDavidRShaffer.Gender-RoleCongruenceandSelf-ReferencingasDeterminantsofAdvertisingEffectiveness1.SexRoles,NewYork:Sep2003.Vol.49,Iss.5/6[47]MRGrant.Womenandthemedia:diverseperspectives.Choice,Middletown:Sep2005.Vol.43,Iss.1[48]TashaDubriwny.PostfeministN