AdvertisementSloganthepowerofwordSlogans•Justdoit•Impossibleisnothing•Askformore•Ideasforlife•I'mlovinit!•ConnectingPeople科技以人为本•Goodtothelastdrop滴滴香浓意犹未尽RecentlylaunchedCaseStudyCaseStudy-Adidas•Adidas-AllInCaseStudy-AdidasALLINNikebetterworldcampaignCaseStudy-Adidas•ImpossibleisnothingCaseStudy-Adidas•Youarefooled无兄弟不篮球CaseStudy-Adidas•Inthepast10yearswehavesuccessfullyextendedtheadidasbrandintothreepowerfulsub-brands,withadidasSportPerformance,adidasOriginalsandadidasSportStyle.Nowweareproudtobeabletoshowthebreadthanddepthoftheadidasbrandinoneglobalbrandcampaign.------ErichStamminger,headofglobalbrandsforadidasCaseStudy-GAP•Advertiser:GAPCredits:Let’sGAPTogetherCreativeAgency:Y&RShanghai扬罗必凯MediaAgency:MediaComShanghai竞立媒体CaseStudy-GAPCaseStudy-GAPCaseStudy-GAPCaseStudy-RayBan•Advertiser:LuxotticaBrandname:RAY-BANEYEWEARCredits:MadeforyouAgency:CutwaterMarket:USACaseStudy-Nike•Brand:NikeProject:NikeExtremeCreativeAgency:AccessCredits:JustExperienceItCaseStudy-NikeRunningAssets•Brand:NikeProject:NikeRunningAssetsCredits:RunFreeCreativeAgency:W+KShanghaiCreative:NickCohen,ConanWang,AaronPhua,ZebraHuaAccount:JarrettDube,JennyChen,ChrisDixon,DinChengPlanner:DominicTanStudio:AngelNg,MelvinTan,WendyYu,XiaoMingZhengTraffic:LilyLi,DaisyWangMediaAgency:MindshareShanghaiCaseStudy-NikeRunningAssets•RunFreeCaseStudy-PUMA•Credits:PumaLoveRunMeetsomeonefitJoinatpumaloverun.com.auValentine'sWeekend12.02.2011AdvertisingAgency:Ogilvy,Melbourne,AustraliaExecutiveCreativeDirector:MichaelKnoxArtDirector:JamesBarkleyCopywriter:LennaBolandPhotographer:CameronGraysonRetoucher:SteveSimmondsCaseStudy-PUMACaseStudy-PUMACaseStudy-PUMACaseStudy-PUMA•Credits:PUMAHappyHunting•Agency-OgilvyHKECD-SimonHandfordCD-PaulLimAccountDirector-MatthewLeemAccountManager-JessicaLauAccountExecutive-PaulLamPhotographer/Director-ZachGoldStylist-JulieRagoliaProduction-blocproductions.cnPUMA-happyhuntingPUMA-happyhuntingPUMA-happyhuntingPUMA-happyhuntingCaseStudy-McDonald•ProjectName:‘Happinessis0Constraints’Client:McDonald’sChinaCreativeAgency:TBWAExecutiveCreativeDirector:ChienHwangAssociateCreativeDirector(s):JohnsonSheng,JasonZhangArtDirector:DannyLi,AlexAvisCopywriter:JiangJiang,WinkyWangHeadofProducer:HaydnEvansACCOUNT:RuthAng,EmilyFu,SkyShaoExposure:TVC,Digital,OOHCaseStudy-McDonaldCaseStudy-DIESEL•BeStupidCaseStudy-DIESELCaseStudy-DIESELCaseStudy-DIESELCaseStudy-ChineseSlogansChineseSlogans-Vancl•本次凡客体发起者是黄晓明“闹太套”版本,“闹太套”凡客体被认为是网络上最早的一张模仿凡客诚品广告的恶搞图片,北京印刷学院大三的学生寇帅是这张图的作者。寇帅学的是动画制作,平时就爱PS图片,私下里还跟朋友搞了一个叫《蛋杂志》以“扯淡和怀旧为主题”的电子杂志。;•真正引爆点来自郭德纲的“鸡烦洗”,作者是朱宇(@马克斯无谱厮),是上海互动广告公司AKQA的首席文案,之前他曾在奥美互动任创意副总监。ChineseSlogans-Vancl•VANCL作品出自“远山广告”,老大是前奥美创意总监,天津派文案领头人物邱胖-邱欣宇。代表作是“动感地带——我的地盘我做主”系列。ChineseSlogans-VanclChineseSlogans-美特斯邦威ChineseSlogans-美特斯邦威•Advertiser:MetersBonweBrand:M.PolarDigitalAgency:Bluedoor时尚没有冬眠期ChineseSlogans-李宁•Advertiser:LiNingCredits:Yoga-InnerShineChineseSlogans-李宁•Advertiser:LiNingCredits:全橙全能