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KnowledgeSharingandBusinessMatchinginAdvertisingandPublicRelationsServicesUsingSemanticPeerTechnologyChing-LongYeh,Juo-FanYu,Wei-ChengChenDepartmentofComputerScienceandEngineeringTatungUniversityTaipei104,TaiwanKMandSemanticPeerTechnology2MotivationandGoal•Importanceofknowledgesharingandbusinessmatch-making•Problemsintheadvertisingandpublicrelationservices•Successfulapplicationsofpeer-to-peertechnology•Emergenceofmoremeaningfulweb:SemanticWeb•Weaimatdesigningandimplementingaknowledgemanagementplatformusingsemanticpeertechnology:–Forthedomainofadvertisingadpublicrelationservices–Autonomousmanagementandsharingofknowledge–Semantic-basedsearch–Informationdisseminationbasedonpushingtechnology–TrustmanagementSemanticWebKMandSemanticPeerTechnology4SemanticWeb•TheSemanticWeb=aWebwithameaning.IfHTMLandtheWebmadealltheonlinedocumentslooklikeonehugebook,RDF,schema,andinferencelanguageswillmakeallthedataintheworldlooklikeonehugedatabase“TimBerners-Lee,WeavingtheWeb,1999KMandSemanticPeerTechnology5TypicalSystemArchitectureKMandSemanticPeerTechnology6LayeredArchitectureSemanticpeerNetworkTechnicalArchitectureKMandSemanticPeerTechnology9SystemArchitectureofPeerNodePeer-to-PeerNetworkLayerUserInterfaces:Registration,Annotation,ConceptualSearch,SemanticNavigation,informationAggregation,ContentManagement,InstantMessaging,Email,:Add,Delete,Modify,Query,InformationFilteringandDisseminating,TrustManagementuserDomainInstancesKMandSemanticPeerTechnology10P2PNetworkLayer•JXTA–AhybridtypeofP2PnetworkbasedonXML–Javaopensource–Simplepeer:•conceptualsearch,•semanticnavigation,•semanticannotation–Rendezvouspeer•Peerdiscoveryandbrokering•Profileregistration•InformationfilteringanddisseminationKMandSemanticPeerTechnology11Knowledge-BasedLayer•OntologyforthedomainofadvertisingandpublicrelationsservicesCategorySub-category(example)Designoforiginality(needtodescribethedesignobjectsandconcepts)2Dor3Ddesigndiagramsfordisplay,activity,orperformance,ProjectproposalsOperationormanagementproposalReportsandresearchpapersGlossaryRelevantSupportSpeechandpresentationtechniquesFormsInternationaladvertisementcompanyprocessspecificationformatsNewsannouncementsHighqualitywebsitesforadvertisement,marketing,andpublicrelationships.KMandSemanticPeerTechnology12廣告公關業本體論KMandSemanticPeerTechnology13信任管理協定•節點可信賴度的計算(AReputation-BasedTrustManagementSystemforP2PNetworks)KMandSemanticPeerTechnology14信任管理協定•檔案評價–以六分為基準值決定這次的交易是給予正面或是負面評價KMandSemanticPeerTechnology15信任管理協定•檔案評價的計算–公式：–舉例來說：•A→B信賴度9，B→f檔案評價7•A→C信賴度3，C→f檔案評價4kiikiiitft1125.61275394379CABAfCCAfBBAttftftKMandSemanticPeerTechnology16信任管理協定•運作流程圖KMandSemanticPeerTechnology17以RDF為基礎的選擇性資訊傳播系統•系統架構KMandSemanticPeerTechnology18以RDF為基礎的選擇性資訊傳播系統•過濾引擎的製作KMandSemanticPeerTechnology19Knowledge-BasedLayer?xmlversion=1.0encoding=x-windows-950?rdf:RDFxmlns:rdf=:dc=:Descriptionrdf:about=urn:jxta:uuid-5961...F3C710E03\C:\INK\95杜鵑\杜鵑企劃.pptdc:formatppt/dc:formatdc:title杜鵑企劃.ppt/dc:titledc:type簡報/dc:typedc:subject旅遊/休閒/運動業/dc:subjectdc:rights7/dc:rightsdc:identifierC:\INK\廣告公關測試文件\95杜鵑\杜鵑企劃.ppt/dc:identifierdc:creatorHennry/dc:creatordc:description95年國家森林遊樂區原生杜鵑花行銷計畫/dc:descriptiondc:sourceJuo-Fan/dc:sourcedc:date2007-05-22/dc:datedc:publisherurn:jxta:uuid-5961626...13F3C710E03/dc:publisherrdf:typerdf:resource=“企畫書”//rdf:Description/rdf:RDFKMandSemanticPeerTechnology20Implementation•UsecasesUserKnowledgeSystemHomeSearchDownloadSharingRegistrationMatchmakingPersonalprofileKnowledgebaseKMandSemanticPeerTechnology21ImplementationSharingKMandSemanticPeerTechnology22ImplementationSearchKMandSemanticPeerTechnology23ImplementationDownloadKMandSemanticPeerTechnology24ImplementationRegistrationKMandSemanticPeerTechnology25Conclusion•Aknowledgesharingandbusinessmatchingplatformbasedonsemanticpeernetwork–Processabledomainknowledge–Precisesearchandstructuralnavigation–Personalprofilemanagementandregistration–Trustmanagement–Push-styleinformationaggregation–AutonomousmanagementKMandSemanticPeerTechnology26FutureWork•Efficientsearch•Trustsocialnetwork•Maintenanceofknowledgeschema•Mobilepeers•Learningcontentmanagement•BusinessmodelThankYou