广告分析——Clio克里奥

AboutCLIOAboutCLIOTheClioAwardsaregiventorewardcreativeexcellenceinadvertisinganddesign.Theyareawardedinanumberoffields,including:TV,Print,Outdoor,Radio,IntegratedCampaign,InnovativeMedia,Design,Internet,Content&Contact,andStudentwork.AboutCLIOTheawardsarenamedforClio,theGreekMuseofhistoryandwerefirstgivenin1959.Theywereexpandedtoincludeinternationalworkin1965.The1991ceremonywasplaguedbyscandal.Thescheduledpresenterfailedtoappear,andtwoimpromptupresentersstruggledtocarryouttheshow—ataskthatwasmadeallthemoredifficultbythelackofawinnerslist.Followingthis,agroupofinvestorsheadedbyChicagopublisherRuthRatnyreorganizedtheawardsprogramandeventuallysoldittoDutch-ownedcompanyVNU,whichin2007changeditsnametoNielsenandistheClios'parentcompanytothisday.AboutCLIOAboutCLIOClioisoneofthelargestawardsprogramsofitskind.Itsofficialpressreleaseindicatesthatin2007thecompetitionreceivedmorethan19,000entriesfromallovertheworldandenlistedajuryofmorethan110judgesfrom62countries.AboutCLIOAboutCLIOThejudgesareinstructedtovalueideasmorehighlythanmereexecutionastheylookatallentriessubmittedandselectashortlist.Fromthat,theyvotetoawardtheverybestworkwithstatues—bronze,silverorgold.TheCliojudgingprocessallowsformorethanoneGold,SilverorBronzewinneror,insomecases,nowinneratallwithinindividualmediums(TV,Print,etc.).IfjudgesdetermineaGoldwinneris“best-of-the-best”inthemedium,theGrandCliomaybegiventothatentry.Only1%ofallentriesreceiveawards,whicharegivenattwoseparateawardshowsduringafour-dayClioFestivalinSouthBeach,Miami,FloridainMay.WINNERS2008BillboardGrandClioSelfDestructDeadlineCouriersColensoBBDO,AucklandBusinessEquipment/ServicesWINNERS2008BillboardGoldJellyfishHavaianasBBDONewYork,NewYorkApparel/Fashion/FootwearWINNERS2008BillboardSilverFrogsandWormsJellyfishFishHavaianasBBDONewYork,NewYorkProduct/ServiceWINNERS2008BillboardBronzeCopChaseDodgeChallengerBBDODetroit,TroyAutomotiveWINNERS2008StudentInnovativeMediaSilverSleepTomorrowRedBullMiamiAdSchool,MinneapolisStudentWINNERS2008StudentInnovativeMediaBronzeLifeinMiniatureMatchboxMiamiAdSchool,MiamiBeachStudentCLIO2009AboutCLIOCLIO2009JuriesCLIO2009JuriesThankyou