广告效果的统计测定与分析

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2019-10-12

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1520008(128)TONGJIYUJUECE,,,,n,,:,,,:(),:,;:,,,-1:,,,,,,,-1,11:-1,,:,,21:-12,H0,H12,,LILUNXINTAN©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.1620008(128)TONGJIYUJUECELILUNXINTAN::ijij;EijH0,ij()r,c,-1,,:x2x2a(1),1-,,,,31:p1=[a/(a+c)]p2=[b/(b+d)],p1p2,,H0:p1=p2,H1:p1p2:n1p1n1q1n2p2n2q25,ZzUa,,1-,41,,,(4-1),OR:,(a/(a+c):)(b/(b+d):),(4-2):,,OR1,,(4-3)OR,,OR,H0:OR=1(),H1:OR1()x2:x2MH=(n-1)r2x2(1)x2MHx2a(1),,,x2MHx21-,OR,,,,,11,,,,,,,,,,,,21,,,:,,31,,,,,,,,,,,,,,,(/)(/)©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.