广告数据分析公司eyeblaster的作品

©2009Eyeblaster.AllrightsreservedActionableAnalyticsPresentedby:First-nameLast-name●title●2ndFebruary2008EyeblasterAnalyticsEBOrange246/137/51EBGreen52/70/13EBGray161/161/161EBYellow255/200/40250/196/153153/162/134208/208/208255/227/147PrimarycolorsLighttint123/69/2626/35/781/8181128/100/20DarktintTOP10Userinterfacesof2008©2009Eyeblaster.AllrightsreservedAgenda•IndustryChallenges•EyeblasterAnalytics–KeyComponents•CampaignMonitor•One-clickReporting•ReportGenerator•CustomReportBuilder•Plug-inforExcel•DataFeedsService©2009Eyeblaster.AllrightsreservedPainPoints•OverwhelmingamountandvarietyofdataHardtodrawqualityconclusions•Multi-channelcampaignsOfflinevsonlineDigitalchannels(search,display,mobile)Adservingplatforms•Disparatereportingsystems©2009Eyeblaster.AllrightsreservedEyeblasterAnalytics•Makingdataactionable•Metricsforrealbusinessobjectives•ReliabilityTOP10Userinterfacesof2008©2009Eyeblaster.AllrightsreservedMakingDataActionableCampaignMonitorReportGeneratorPlug-inforExcelDataFeedsServiceOne-clickReportingCustomReportBuilder&Service©2008Eyeblaster.AllrightsreservedROICostConversiontagsMetricsforBusinessObjectivesDeliveryImpressionsClicksUniqueSite/PublisheroverlapEngagementDwellInteractionExpansionVideoplayback©2009Eyeblaster.AllrightsreservedSiteOverlap•Accuratelymeasureuniqueusersbyeachpublisher•Whendopublishersoverlaptodelivermultipleimpressionstosameuser•Checkyourmediabuy:whichpublisherisoverlappingwithwhichBacktoMetricsslide©2009Eyeblaster.AllrightsreservedDwellTime•Gobeyondinteraction•Buildbrandmoments•Measurebrandengagement©2009Eyeblaster.Allrightsreserved©2008Eyeblaster.AllrightsreservedWhatisDwellTime?averagenumberofsecondstheuserengagedwiththeadincludingmouse-on-ad,userinitiatedexpansion,userinitiatedvideo&timedcustominteraction©2008Eyeblaster.AllrightsreservedHowitWorksBacktoMetricsslide©2009Eyeblaster.AllrightsreservedDayoftheweek*Weekdays(Mon–Fri):62Sec.Weekends:(Sat–Sun):52Sec.Onaverage,weekdayDwellTimeis10secondslongerthanweekends*©2009Eyeblaster.AllrightsreservedHewlettPackard:2008Amazingexecution.Clearcallstoactionandlovethe3Deffects.Havenotseenanadunitlikethisbefore.HatsoffEyeblasterandkudostoGoodby,.Isthereanythingyoucannotdo?DigitalDesignProfessional“”©2009Eyeblaster.AllrightsreservedMakingDataActionableCampaignMonitorReportGeneratorPlug-inforExcelDataFeedsServiceOne-clickReportingCustomReportBuilder&Service©2009Eyeblaster.AllrightsreservedCampaignMonitor•Campaigninsightsinrealtime•At-a-glancemonitoringofkeycampaigndataBacktoSolutionsslide©2009Eyeblaster.AllrightsreservedCampaignReady,Set,GoCampaignMonitoryourwindowtothecampaignPredefinedCustom•InstantaccesstoKeyPerformanceIndicators•Viewallcampaignsataglance•Detectproblemsquicklyandeasily•Gaincontrolwithreal-timedataBackCMCRBReportGenerator1-ClickPlug-inforExcelDataFeed©2009Eyeblaster.AllrightsreservedOne-clickReporting•Actionableinsightsatyourfingertips•PreparetoimpressBacktoSolutionsslide©2009Eyeblaster.AllrightsreservedAttheclickofabuttonWe'vetakentheone-clickPowerPointsummaryandExceldataandmadeitourownfortheclient’smaincampaignsthisholidayseason.We'vereceivedgreatfeedbackontheseresults,andittakesusfarlesstimetopulleverythingtogether.AlexiaPaterson,MediaCom,MediaExecutive“”•FullCampaignSummaryslidedeckinstandardPPTformat•VisualrepresentationofcampaignperformancedataPredefinedCustomBackCMCRBReportGenerator1-ClickPlug-inforExcelDataFeed©2009Eyeblaster.AllrightsreservedReportGenerator•Acompletecampaignanalysispackage•WitnessyourdatacometolifeBacktoSolutionsslide©2009Eyeblaster.AllrightsreservedMadetomeasure•23predefinedreports,groupedinto8simplecategories•Foragencies,publishersandcreativeshops+EmbeddedBenchmarks+GraphsPredefinedCustomBackCMCRBReportGenerator1-ClickPlug-inforExcelDataFeed©2009Eyeblaster.AllrightsreservedMadevisual•Visualassistanceofgraphsembeddedinreports•SelectedEyeblasterbenchmarksembeddedforcomparisonPredefinedCustomBackCMCRBReportGenerator1-ClickPlug-inforExcelDataFeedEyeblasterbenchmarksample©2009Eyeblaster.AllrightsreservedCustomReportBuilder(CRB)•Freedomtocreateanyreportyouwant,instantly•Therealsolutiontoflexibility•AsuperbnewuserexperienceBacktoSolutionsslide©2009Eyeblaster.AllrightsreservedMix&Match•Selectthemetricsyouneed•Mixdelivery,engagementandconversiondatainonereport•AlldeliveredinflatExcel•CopyandpastethedatatoothersourcesPredefinedCustomBackCMCRBReportGenerator1-ClickPlug-inforExcelDataFeed©2009Eyeblaster.Allrightsreserved©2008Eyeblaster.AllrightsreservedStandsoutinthecrowd•Easeofusecomplementsinnovation•Getitadhocorscheduled•Significanttimesaved•UsemetricsavailableonlyintheCRB•Analysismadeeasy!©2009Eyeblaster.AllrightsreservedCustomReportingServiceTailoredreportsbuiltforuniqueneedsDefinedatastructureDefinerequiredformatDefinefilteringoptionsYourlistofcustomreportsavailableon-lineBacktoSolutionsslide©2009Eyeblaster.AllrightsreservedPlug-inforExcel•AdvancedanalyticsforexperiencedusersBacktoSolutionsslide©2009Eyeblaster.AllrightsreservedSliceandDice•Performexploratory,advancedanalysis•Playaroundwiththedata