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TheAgeofAdvertisingUNITTHREEBackgroundInformationAdvertisingistheprocessofpublicizingaproductorservice,usuallyinordertoin-creasesales.Insomecasesitisusedtodiscouragesales(e.g.ofcigarettes)ortopro-motenon-commercialactivities(e.g.roadsafety).Althoughsome2%ofthegrossnationalproductintheUKandsome3%in-theUSAisspentonadvertising,thereisnoevidencetoshowthatadvertisingactuallypersuadespeopletobuythingstheydonotwant.BackgroundInformationConsumeradvertisingseekstosellonebrandedproductattheexpenseofothers,topublicizeamanufacturer'snamewhenhisproductisthesameaseveryoneelse's,ortopersuadepeoplethatacategoryofproductsshouldbeboughtinpreferencetosomeothercategory.Tradeadvertisingisrestrictedtospecificsectionsofthepublic(e.g.-doctorsorcaterers).Advertisementsmaybeinformative,assistingpurchaserstomakeachoicebetweenproducts,orpersuasive,inBackgroundInformationwhichcaseitmayexaggeratesomeaspectofaproductbyappealingtothepurchaser'simageofhimself.Advertisingiscarriedoutbythepress(70%-75%),bytelevisionandradio(20%-25%),andonbuses,incinemas,andatthepointofsale.TheindustryintheUKandUSAislargelyinthehandsoftheadvertisingagencies,whichworkcloselywiththeirclientsresearching,copy-writing,andproducingtheadvertisementsaswellasbookingspaceinthepressandtimeforbroadcasting.IntroductionModernadvertisingisamajorindustrywhichhasengagedmanytalentedartistsinthedesignofthelayoutoftheadvertisements.Ithasalsoinvolvedscientistsindifferentfieldsofstudysuchaspsychology,sociology,anthropology,etc.Hugeamountofmoneyhasbeenspentontheconsumersurveys,designofthelayoutandthepublicationoftheads.AllthisefforthasbeenmadetoattracttheattentionorstirtheimpulseoftheIntroductionpublicsoastopromotethesalesandturnover.Likeitornot,theadvertisementwillcontinuetobepartofourdailylife.Wecan'tsimplyavoidseeingonewhereverwegoandwhateverwedo.Livingwithitmaybeabestalternativeexistingnow.LanguagePoints1.feature:以…为特色，是…特色；表演，刊登，展出，介绍ThenovelfeaturestherurallifeinasmallEnglishvillageinthe19thcentury.ThisfilmfeaturesanewBritishactress.1.feature:以…为特色，是…特色；表演，刊登，展出，介绍昼夜服务是这家店的特色这家店以昼夜服务为特色Thisstorefeaturesround-the-clockservice.Round-the-clockservicefeaturesthisstore.1.feature:以…为特色，是…特色；表演，刊登，展出，介绍ThisartgalleryfeaturesNorthAmericanart.这家艺术馆展出北美艺术。1.feature:以…为特色，是…特色；表演，刊登，展出，介绍今天的报纸登了一篇关于健康的文章Today’snewspaperfeaturesanarticleabouthealth.CliftonWebb克里夫顿·韦伯11,111889–10,131966U.S.A.actor,operasingeranddancerCliftonWebbWebbco-starinthe1944thrillerLaura(20thCenturyFox)Hewasaninstanthit,andhereceivedAcademyAwardnominations.作为演员的电影作品(数量：21)美国影史百部佳片AFI's100Years,100Thrills:America'sMostHeart-PoundingMovies-------(2001)SatanNeverSleeps-------(1962)HolidayforLovers-------(1959)TheRemarkableMr.Pennypacker-------(1959)爱琴海夺宝记BoyonaDolphin-------(1957)CliftonWebb电影作品列表：(22部)冒充者，谍海浮尸TheManWhoNeverWas-------(1956)Woman'sWorld-------(1954)泉水中的三枚硬币/罗马之恋ThreeCoinsintheFountain-------(1954)铁达尼邮轮沉浸记/泰坦尼克号沉没记Titanic-------(1953)MisterScoutmaster-------(1953)春光花月StarsandStripesForever-------(1952)Dreamboat-------(1952)CliftonWebb电影作品列表：(22部)Mr.BelvedereRingstheBell-------(1951)Elopement-------(1951)ForHeaven'sSake-------(1950)父亲大人CheaperbytheDozen-------(1950)校园长春树Mr.BelvedereGoestoCollege-------(1949)妙人奇遇SittingPretty-------(1948)剃刀边缘TheRazor'sEdge-------(1946)死角TheDarkCorner-------(1946)罗娜秘记Laura-------(1944)CliftonWebb电影作品列表：(22部)作为其他职员的电影作品(数量：1)校园长春树Mr.BelvedereGoestoCollege-------(1949)ThemanintheHathawayshirt“哈撒韦”衬衫Hathawayshirtandever-mysteriouseye-patch,1953ThemanintheHathawayshirt1951年，一家小制衣厂老板F.Hathaway登门找大卫•欧格威帮忙。大卫•欧格威在摄影棚里看到一个黑色眼罩，而产生“戴黑色眼罩的男人”的广告创意，为产品增添了神秘感。ThemanintheHathawayshirt他用200万元表现衬衫高档，18种穿这种衬衫的人物形象，模特儿由BaronWrange扮演,分别出现在各种背景画面上,指挥乐团、演奏双簧管、画画、击剑、驾游艇以及玩牌。ThemanintheHathawayshirt在当时，一位英俊的男士戴上眼罩给人以浪漫、独特的感觉。哈撒韦衬衫终于在默默无闻116年以后，在数月之内名噪全国，美国人最后终于开始体认到ThemanintheHathawayshirt穿一件大量生产的廉价衬衫毁坏形象，实在是一件愚蠢的事，“哈撒韦”衬衫就日渐流行了它耐穿，为顾客定制，不惜工本的“舒适”剪裁，下摆很长，可深入你的裤腰。ThemanintheHathawayshirt纽扣是使用珍珠母作成，非常大，男子气。缝纫高雅，用世界最有名的布匹。“哈撒韦”衬衫是缅因州的小城渥特威的一个小公司的手艺人所缝制的。他们老老少少的在那里工作了已整整114年。Outrage复合词out＋ragen.①义愤，愤慨；②暴行，骇人听闻【常用搭配】anoutrageagainst/on/uponsth.eg.对正义的严重损害vt.激起…的义愤，激怒（常用于被动语态）eg.物价大幅上涨的消息一公布他们义愤填膺。WordforBand6Theywereoutragedbytheannouncementofmassivepriceincrease.anoutrageagainstjusticeWhenheheardthenewsthathisresearchwasstolenbyacolleague,hereactedwithasenseof_____.A.outlookB.outlawC.outrageD.outbreakWordforBand6C.当他获悉他的研究成果被一个同事剽窃的消息他义愤填膺2.Thereisnoaccidentaboutthis.Thisisnotsomethingthatjustoccurswithoutanycause.Symbolistpoetryandpainting象征主义者认为艺术所应表达的不是现实生活，而是意识所不能达到的超时间、超空间，超物质、超感觉的“另一世界”，通过景物来暗示另一世界。作家所要阐述的不是现实的客观世界，而是个人主观的内心世界。Symbolistpainting《自画像与拉琴的死神》勃克林187275×61厘米，藏于国立普鲁士文化遗产博物馆SymbolistpoetryandOmarKhayyám欧玛尔·海亚姆（1048－1122，(又译获默·伽亚漠)波斯哲理诗人。每首四行诗共四句。一、二、四行协韵，从形式上看与我国绝句十分相似。《鲁拜集》，《柔巴依集》。SymbolistpoetryandOmarKhayyám天堂不过是欲望满足的幻景，地狱是火烤灵魂在暗中的投影。我们这么晚才从暗中浮现，这么早又要向暗里消隐。SymbolistpoetryandOmarKhayyám最初的泥团捏出了最后一个人，最初播的是最后收成的种；最后结帐的黎明将读到的，在最初创世的早晨已经写成。SymbolistpoetryandOmarKhayyám我们来去匆匆的宇宙，上不见渊源，下不见尽头，没有人能说清楚，我们自何方而来，向何方而走？SymbolistpoetryandOmarKhayyám第廿九首“柔巴依”不知什么是根由、哪里是源头，就像是流水，无奈地流进宇宙；不知哪里