广告英语词汇

1do,did,does强调动作的用词,Idocare,hedidcome.Here:didforesee的确预见到medium,mediabecomeaforceinmakingitso成为实现这个预想的重要人物sociallyprominentpassengers有社会地位的乘客amateur业余的，非专业的tomakecontactwith…与…联系gainfame出了名subsidiary子公司experimentalstage实验阶段p217returns报告书，情况反馈bemountedin…安装入…asidefrom….=inadditionto…theprofitderivedfrom…来自于…的利润receivenationalanduniversalattention获得国内国际关注GeneralElectric通用电气公司patents专利joinforceswith…与…联手poolvt.合伙，汇集，共享takeover接管wirelessstation无线电广播电台wentontheair开始广播播音fullylicensedcommercialbroadcastingstation营业执照齐全的商业广播电台atollstation一家收费电台p218airtime广播时段chainbroadcasting联播forerunner先驱，排头兵bailout原意“跳伞”，here:bailoutof…从…中脱身leasesthtosb向…出租….subsidiary子公司，下属单位Thislaunchedaneraof…：(这件事)引发了一个….时代/时期boostthesaleof…：促进、拉动….的销售exclusively独家地eg.Werunacableserviceexclusivelyinthisarea.regulations规章、制度、条例keep/preventsbfmdoingsth:避免某人做某事turntosbforhelp寻求某人的帮助theRadioActwaspassed广播法得以通过debut初次登台，处女秀newscasts新闻广播becomefirmlyentrenched站稳了脚跟thepopularculture流行文化，大众文化popularityn.流行，走俏coupledwiththedeclineinnewspaperadvertisingrevenue….伴随着报纸广告效益的下滑theGreatDepression大萧条notonly….,but(also)….不仅…而且…acrediblenewssource一个可信度高的新闻来源…..aswell:（句尾）同样也…2withoutbeingonthescene不必在场befarsuperiorto….比….要强得多instantnews即时的消息convention集会theAssociatePress美联社havehadenough受够了issueanultimatumto…向…发出最后通牒providesthtosb…:向…提供…（p219）complywith遵从…togathernewsonone’sown靠自己采集新闻bargainvt.讨价还价，期望taketheleadindoingsth在…方面带头first-rate=firstclassa.一流的news-gatheringserviceunderthedirectionof…:在…的领导下openbureausin…在…建立分支机构thewire-serviceban新闻社禁令assistedradioinbecoming…帮助广播使之成为…instatesofpanicover….处于对…的恐慌之中theaveragepeople…averageJoe普通百姓reassuringa.起镇定作用的，坚强的keep….informedabout….：让….了解到….report/describe/broadcast…live:现场报道，直播p220multiplepickupnewsbroadcast异地同步新闻播报thescopeanddiversityofradio广播的报道范围和丰富程度vicariously身临其境地eyewitnessaccounts目击记，现场采集的报道impacton…对…的冲击/影响coveragen.报道setthestagefor…为…作了铺垫/预备radiobulletins广播公告inspireaspiritofpatriotismanddedication点燃了爱国主义热情及奉献之情censorshipofnews对新闻的审查p221self-imposedaswellasgovernmental既有自我施加的，也有政府要求的…bedownplayed…(实情)没有得到充分的反映;被低调处理了vaudeville…1880年代至1950年代流行于美国的一种剧院歌舞杂耍综艺表演varietyshows综艺节目comedyseries系列喜剧dominatetheairwaves成为电波媒介主打节目…consistof…:…由…构成burlesquecomedy小品类的喜剧situationcomedy(sitcom)…情景喜剧evolveinto…演化成…anepisode一集（剧目）perpetuatethenegativestereotypeofAfrican-Americans固化了非洲裔美国人的负面形象stereotype刻板印象providesomeonewithsomethingp2233tailoredforprime-time专为黄金时段定制的portablea.便携的p225affecttheculture影响到(当时的)文化helpedestablishradio’scredibility为广播成为可信的新闻来源/声誉鹊起助了一臂之力toadapt…to…使…适应…commercialn.（电波）广告p226tuneinto…收听…warnsbof…bannedfictionalnewsbulletinsfromtheairwaves.禁止在广播里播出虚构新闻loseniche失去地盘prospervi.繁荣thecloudofTVbegantocastitsshadowoverradioapplyforTVlicenses申请电视营业执照advertisingrevenue广告收入succeedin…ratings收视率earnings收益p227quizshows,soapoperas,sitcoms,dramasandaction/adventureshows227networkaffiliatestations大广播网旗下的电视台feature…vt.以…为特色discjockey(DJ)controversy争议payolasandal贿赂丑闻cointheterm发明了这个术语bechargedwith…被指控…allnewsstations全新闻台toadvancepoliticalagendas来推出政治议题tovoiceone’sprotestson…就…表达抗议呼声instrumental=helpfullaunchacampaign发起一场运动playamajorrolein…p228call-inshows热线谈话节目potpourri百花香料，集锦becategorizedunder29formatscontemporaryhitstations当代著名电台tofeaturetalkshowsandradiopersonalities以脱口秀及个性化广播节目为特色tofinditsnewnicheinpopularcultureFM调频，AM调幅229distortion变形、歪曲tobroadcastinstereo立体声广播AbecameanalternativetoB:A成为取代B的一个选择FCCruling美联邦传播委员会的政令/条例beontheairhaveyettocatchon还得加把劲p230commercialvs.noncommercialtogenerateadvertisingrevenueeliteandspecializedvs.massculturaltastes精英的、专业化的品味，对应于大众文化趣味privatefoundations4thesourcesof…funding：…的资金来源231stationmembershipfees电台会员年费in-depthnewsprograms深度报道节目behighlyregarded口碑很好satellitedistributionfacilities卫星传送设备accomplish:here=achieve取得bedrasticallychanged发生了巨变tocatertodistinctsegmentsoftheaudience迎合、取悦于划分清晰的受众群ChapterTwoTelevision:fromsoapstosatellitesbeinsharpcontrasttothestereotype与刻板印象形成鲜明对照(p237)nuclearfamily传统的、几代同堂的家庭skyrockettothetopoftheratings直窜收视率榜首stimulatesalesintheconsumerculturepitAagainstB使A与B相对抗undermine…values损害…价值观hypethefactthat…就…进行宣传造势offbeatantics不落俗套的搞笑tobenefitfromtheclash从冲突中得益ticket：here=candidate（p240）apopularitywithaudiencecontroversialinfluenceon…tomagnifytheforcesofchange张显变动之推力creditTVwith…：以…来赞扬电视P240individuality:独特之处,here=toapplyforapatenton…：申请…专利toexperimentwith…：从事…实验Itwasn’tuntil(某时间)that….:直到…才…put…onhold使…陷于停顿p241generatevt.生成，产生microwaverelaysystem微波传送系统consistof……由…组成p242advertisingagencies广告公司sponsors赞助商toissuedisclosures公布内情toensurecompliancewith…以确保与…相一致p243ethicalstandards道德标准dramaticseries连续剧genre风格，格调bonanza富矿,财富timeslot播放时间段位(be)subjectto…服从于…appealto…对…有吸引力AprevailsoverBA压倒Bp244bereferredtoas……被称作…togetpeoplehookedon…使人们醉心于…=tokeeppeoplegluedto…p2455tunein收听/收看setratingsrecords创下收视纪录bestseller畅销书electronicallymediatedathletics电子媒介传送的体育竞技•astoundsb.by…以…使人大为震惊p246(infr