广播电台的财富TheFutureofRadio

GerdLeonhardMediaFuturist/TheFuturesAgencyFuturist(Media&Communications)CEOofTheFuturesAgencyAuthor&Think-TankLeader@GerdLeonhardMediaFuturist/TheFuturesAgencyAhurricaneisapproachingBroadcasters...Ubiquitous,fast,cheap,mobilebroadbandconnectivityUltra-cheapyetpowerfulsmart-phonesandmobiledevicesGerdLeonhardMediaFuturist/TheFuturesAgencyHabitsarechangingveryfast,indeedGerdLeonhardMediaFuturist/TheFuturesAgencyDigitalContent:AccessnotCopy.Streamsnotdownloads.GerdLeonhardMediaFuturist/TheFuturesAgencyThistrendwillhavehugeimpactonwhat‘Radio’willmeanintheverynearfutureGerdLeonhardMediaFuturist/TheFuturesAgencyTabletComputers&MobileDevicesarealso...RadiosandTVsGerdLeonhardMediaFuturist/TheFuturesAgency“BroadcastCulture”GerdLeonhardMediaFuturist/TheFuturesAgency“BroadbandCulture”GerdLeonhardMediaFuturist/TheFuturesAgencyNowinthecar,too:limitlesschoice,deeppersonalization,forfree,anytime,anywhere≈60Millionusers(U.S.)GerdLeonhardMediaFuturist/TheFuturesAgencyYes:thecarwasthelastsafeplaceforRadioGerdLeonhardMediaFuturist/TheFuturesAgencyBroadcastersmustaddinteractiveandon-demandfunctionalitiesandfullarchiveaccessGerdLeonhardMediaFuturist/TheFuturesAgencyTheFutureofRadioisonMobileDevicesGerdLeonhardMediaFuturist/TheFuturesAgencySocialNetworksaregoingmobile,andwillbecomeBroadcastersGerdLeonhardMediaFuturist/TheFuturesAgencyConsumer2.0ishereandnow!ConsumerGerdLeonhardMediaFuturist/TheFuturesAgencyAndit’snotjustthekids...!GerdLeonhardMediaFuturist/TheFuturesAgencyContext:TheMusicIndustryisgoingthrougharadicaltransformationGerdLeonhardMediaFuturist/TheFuturesAgencyGerdLeonhardMediaFuturist/TheFuturesAgencySowhatroledoesRadioplayintheFuture?GerdLeonhardMediaFuturist/TheFuturesAgencyTheFilter(Radio:)isjustasimportantasthecoffeeGerdLeonhardMediaFuturist/TheFuturesAgencyIt’snolongerabout“gettingitall”GerdLeonhardMediaFuturist/TheFuturesAgencyIt’snolongeraboutthe‘how’butthe‘what’GerdLeonhardMediaFuturist/TheFuturesAgencyNot(just)volumebutcontextandrelevanceGerdLeonhardMediaFuturist/TheFuturesAgencyInthedigitalbattleforattention,thosethatareandremainrelevantwillsucceedGerdLeonhardMediaFuturist/TheFuturesAgencyFragmentationoflistenerswillalsorequirefragmentionofprogramsandofferingsGerdLeonhardMediaFuturist/TheFuturesAgencyItisnolongerjustaccessthatmatters-it’sSelection.Relevance.Context.Sense-Making.GerdLeonhardMediaFuturist/TheFuturesAgencyThisisthe‘BroadcastBusiness’...reallyGerdLeonhardMediaFuturist/TheFuturesAgencyIt’snotmereaccess,volumeandabundancethatwillwin-It’srelevanceandtrust.GerdLeonhardMediaFuturist/TheFuturesAgencyBut...GerdLeonhardMediaFuturist/TheFuturesAgency...youmustadduniquevaluesallthetimeGerdLeonhardMediaFuturist/TheFuturesAgencyMeetoneofyourbiggestrivalsGerdLeonhardMediaFuturist/TheFuturesAgencySurvivalStragetyExample:NationalPublicRadio(NPR)GerdLeonhardMediaFuturist/TheFuturesAgencyOpenandNetworkedSystems:thekeytosurvival.GerdLeonhardMediaFuturist/TheFuturesAgencyBroadcasting2.0meansusing‘bestdeviceavailable’GerdLeonhardMediaFuturist/TheFuturesAgencyRadio2.0:makeuseofaallavailableplatformsGerdLeonhardMediaFuturist/TheFuturesAgencyMusicintheCloudisfinallybecomingarealityGerdLeonhardMediaFuturist/TheFuturesAgencyRadio2.0requiresastandardized,publiclicensefortheuseofMusicontheInternetGerdLeonhardMediaFuturist/TheFuturesAgencyYourwindowofopportunityisopenforanother2-3years.GerdLeonhardMediaFuturist/[e-mail]@gleonhardonTwitter,Facebook,YoutubeVideosat:MediaFuturist