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:2001-09-17:(1976-),,,2000(,510275):,,,,:;;:H31915:A:1001-4225(2002)04-0027-006,;,[1]Venuti,,,,,,(domesticatingtranslation)(foreignizingtranslation)Venuti[2],,,[3],,;,,Baker(domesticating),(for2eignizing)[4]()184SHANTOUUNIVERSITYJOURNAL(HUMANITIES&SOCIALSCIENCESBIMONTHLY)Vol.18.No.42002,,,FriedrichSchleiermacher,(ethnodeviantpressure),,,FrancisNewman,MatthewArnold[4],,,,,,,,[5](P223-228),,[6](P215-222)20,,[7],,,,,,[7],,2030[1]MatthewArnoldFrancisNew2man,,,;,,,,,,,,AIDA(Attention,Interest,De2sire,andAction),,,,,,,,,,82(182002),,[8],,,Newmark,,(semantictrans2lation)(expressive),(communicativetranslation)(informative)(evocative),,;(personalandindividual),,,,,[9]Newmark[10]Newmark,,;,,,,,,,:()(entity)(concept):(attentionvalue)(memoryval2ue)[11],,:(1)REVLON()(2)HISENSE(HIGH+SENSE)()(1),,,REVLON:,,,,:REVLON(),,(2)HISENSEHIGHSENSE,SENSE,,,,,,,[12](),,924;,,,,,,,,,(3):,,,,,,,,:Combiningtheproductionwithhandlingandsale,ourcorp.isagroupenter2prisesellingtheproductswellinAmerica,Eu2rope,MiddleEastandHongKongandothercountriesandareas.Theproductsincludehigh-gradeartsandcraftsceramics,daily-usedceramics,middletemperaturedstoneceramicsandpolyesterproducts.AdheringtotheprincipleofQualityandClientfirst,ourcommoditiesareofhighquali2tyandenjoyagoodreputationamongtheusersbothathomeandabroad.Ordersandcooperationaresincerelywel2come.(),,,,ourcommoditiesareofhighquality,,,,,,,,,,,,(),,,,[8]:(4):,,,,,:OneofSichuanpsfinestspotis03(182002)Huanglong(yellowdragon),whichliesinSongpancountyjustbeneathXuebao,themainpeakoftheMinshanMountain.Ithaslushgreenforestsfilledwithfragrantflowers,bubblingstreamsandsongbirds.,,,;,,,,,,,(),,(5):Itisthetaste!:!()Itisthetaste!,!()Newmark,(recreative),,(situation),,,,,[9],,,,,(linguistictwists),,:(6)Shewantstoputhertongueinyourmouth.[11](6),,tongue,,,,,,(,),AIDA[12],,:(),,,134,,,,,,,,,,,,:,,,,,,,,,,:Haveyouetangedtoday?()?()(),,,,:[1].[J],,2000,(5):368-369.[2]Venuti,L.TheTranslatorpsInvisibility-AHistoryofTranslation[M].LondonandNewYork:Routledge,1995.[3]Shuttleworth,M,&M.Cowie.DictionaryofTranslationStudies[M].Manchester,UK:St.JeromePublishing,1997.[4]Baker,M.(ed).RoutledgeEncyclopediaofTranslationStudies[M].LondonandNewYour:Routledge,1998.[5].[A].(1894-1948)[C].:,1984.[6].[A].(1894-1948)[C].:,1984.[7].[M].:,1986.[8].[J].,2000,(1):16-19.[9]Newmark,P.ATextbookofTranslation[M].London:PrenticeHallInternational(UK)Ltd.,1988.[10]Newmark,P.ApproachestoTranslation[M].Oxford:PergamonPress,1981.[11].[M].:,1986;,.[M].:,1995.[12].[J].,1997,(2):22-25.(64)23(182002)[3].[A],.(2)[C].:,1998.[4].[M].:,1984.[5].[M].:,2001.[6].[J].,1997,(3).[7](:).[M].:,2000.[8].[M].:,1998.EnvironmentalinjunctionbasedoninterestweighingZHONGWeihong(LawSchool,ShantouUniversity,Shantou,Guangdong,515063)AbstractEnvironmentalnuisanceisanewtypeofnuisance,andinjunctionisamongwaysofitsremedy.Sincetheexerciseoftherightofinjunctioninvolvesthecontinualexistence,developmentorextinctionofatrade,itisthoughtpropertoresorttotheprincipleofinterestweighingasareference.Thispapermakesananalysisofthesignifi2canceofinjunctionaswellasthedifficultyinitsapplication,thengoesontoinvestigateboththepresentsituationofenvironmentalinjunctioninChinaandtheapplicationoftheprincipleofinterestweighinginenvironmentalinjunctionabroad,andpresentsproposalsaboutitslegislativeimprovement.Keywordsenvironmentalnuisance;injunction;interestweighing;legislativeimprovement(:)(32)NationalizationversusalienationinadvertisementtranslationWANGJin(ApostgraduateatForeignLanguagesCollege,ZhongshanUniversity,Cuangzhou,Guangdong,510275)AbstractThispaperarguesthatstudiesonnationaliztionandalienationshouldnotbelimitedtothetranslationofsmalllinguisticunitssuchasidiomsorsetphrasesbutshouldextendtosententialordiscourselevelsorhigher.Inviewofthecharacteristicfeaturesofadvertisementsandadvertisementtranslation,thispaperisofopinionthatnation2alizationisthefirstchoiceinadvertisementtranslation,withdiscussionsonsomeofitspracticalapplications.Keywordsnationalization;alienation;advertisementtranslation(:)46(182002)