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ThismaterialisproprietarytoAnalysysInternational.ItcontainstradesecretsandconfidentialinformationwhichissolelythepropertyofAnalysysInternational.ThismaterialissolelyfortheClient’sinternaluse.Thismaterialshallnotbeused,reproduced,copied,disclosed,transmitted,inwholeorinpart,withouttheexpressconsentofAnalysysInternational.©2006AnalysysInternational©AllrightsreservedPeriodicalReport–2006Sep,2006200621.LOGOAnalysys“”2.“”3.4.•workshop••••••••5.2006312345674PESTCRBT2000-20051999-2005i-mode3W2H2005-20062005-20062004-20062004-2006WAPHyperCycle20062005-20062006-20102006-20102006-20102006-20102006-2010WAP——————————51.1‹‹——/‹0674.3“”61.2‹PUSHSMSMMSWAP2006SPSMS‹WAPWAPWAP‹WAP‹IVRCRBT‹SMSMMS‹‹71.32G2.5G3GIVRPUSHSMSPUSHMMSPUSHWAPWAPCRBT‹2.5G3GPUSHWAP‹81.4MMSMultimediaMessageServiceGPRSCDMA20001XWAPWAPWirelessApplicationProtocolWAPWAPPUSHWAPPUSHWAPPUSHCRBTColorRingBackToneIVRInteractiveVoiceResponseIVRIVRIVRWAPClickRateCTRClicks/ImpressionsCOOKIE90.820.5300.40.81.22005200691.1%86.3%8.9%13.7%0%10%20%30%40%50%60%70%80%90%100%20052006PUSHWAP‹2005•8,200PUSH80%•2005WAP8.9%‹2006•2006SPPUSH“”“”200620055,300•WAP200613.7%101.312.354.016.108.5360%79%71%52%40%0123456789200620072008200920100%10%20%30%40%50%60%70%80%90%PUSHWAP‹2006-20071.312.35‹20084.0171%‹200952%‹20108.5340%11‹PUSHPUSH200681%201021%PUSH20092.07‹WAPWAP2009PUSH200616%201042%20073GWAP2.0WAPWAPWAP——20060.2120103.58‹3G20100.94‹20062%20102.22WAP12‹3W2H‹‹“”‹

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