政府新闻发言人语言传播初探

©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:,,,,,,,,:,;,(,2006:128),,(,1984:72),,,,,,,,;(),50,,,,,,,,,1pressandpublicre2lationofficer(pressandpublicrelationchief),spokesperson,,,,,(,1989),,:,,58©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(,2002:3),,,,,,?,,,,,,1983423,,(,1984:482),,,(2006:281),,,,,,,2,(),,,,,[1],,,,,,(,2001:392),,,,,,,,,,,,,,,,(,1999:36-49),,,,,,,,,,,,,,(68164©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.),,,,,,;,,[2](,2003);,;,;,,,,,,,,,,,,,,;,,),,,,(1980:216),,(,2003:164-165),,,,,,:1.,20061,,,,,:=(,2008:16),,,,,,,(,2003:73),,,:?,,,,,,,,2.,,78©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.),,,2008728319244,6514%,5315%,,,,,,1.,,,,(,1984:71-73),:,,;,,;,,:,,,,,,,,,,,,?,,,,,,,(,1984:72),()(,,),,,,,,,,,,,;;(,2002:129-130),88164©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(,2004),,,,:,,,,,(,2008:155),[3],,199582291,:91,?:!!,,,,,,,,200676:,??:,,,,,,,,3.,,;,,,,,,,,,,,,,,,,,,,,,2005,,,,,:,,,?,,,,98©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(,1999:49),,,,,,,,,,,,,,[4],,;,,,:,,,,,,,,,,,,,2007713,[5],,,,,,,,(,2008),,,,,,(,2006:238),,,:,?,:!(,2008:131),,,,,,(Gate-keep2ing),,09164©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.[6],,,,,,,,,,,,,,:(2006),(),(2002),(),(1999),,(1984),,,(1984),1984,(1989),,,,2002(3)(2006),15,(2001),,,(1980),,(2003),(),(2008),,(2003),,,(2004),,(2008),,(2008),,[1]:,,1992,357-358[2]2003[3]2060Grice(Co2operativePrinciple),,4:A.(MaximofQuantity),B.(Max2imofQuality)C.(MaximofRelevance)D.(MaximofManner),,,,,[4]2008724[5]2007713[6]25,200822819©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:substancecommunication,mattercommunicationandactioncommunication.Ifthereisnosubstan2tialityanditscommunication,symbol-codecommunicationwouldnotexistandwouldnotbeunder2stood.Toagreatextent,symbol-codecommunicationisthecopyofentitycommunicationbyimitation,languageandvideo,atthesametime,itservestheentitycommunicationandisverifiedbyentitycom2munication;however,symbol-codecommunicationwillnevertaketheplaceofentitycommunication.97InternationalAdvertisingandtheCulturalApproachesGaoShenglinAdvertisingnotonlyconveysculturalmessage,butalsoconfinedbycultureitrepresents.Thispaperap2proachesthetwostagesofinternationaladvertising,analysesthegeneraladvantagesanddisadvantagesofeachstageandaddressinganddiscussesthegainsandlossesofChineseenterprisesintheactivityofinternationaladvertising.Intheconclusionitsuggestsaspecificprinciplesandmeasuresfortheeffectiveinternationaladvertising.103HowtoBuilduptotheTalentHighlandforHighQualifiedNewsPeople:aSurveyofConstructionofTalentPersoninNingboNewspaperGroupZhuDi: