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20,,,,,,1995,,2000,,,,,,,,,1,,,,,,;,,,,,,,;,;,;,:,,,,,,,,,,2INMEITIGEMING,,,,,,,2002203:3?62850:65:P2P87,:QQ1041:125:127WTO:?171:205:226:21?:28328630332221?3403523562INMEITIGEMING,,,,,,,,,,,,,,,;,,,,,,3P2P,,,Email,Email,,,,,,,,Email,,,,,,,,,,,,,,,Email,,4INMEITIGEMING,,;,5:?2001,,2001221,,!,9,:,,,,,,,,6:21,,,,2000215,PChome?:6(),200,,?,!,,,,,10?,:,,!,,,20018,ICP(),250,,Saloncom,06/,1Saloncom,1,19994Saloncom187:,5000,,,Saloncom20006,Saloncom,13;,Saloncom2001,25,20%Saloncom199511,5Saloncom,,Saloncom,10,Saloncom,500,LexusVisaRolexIBMMicrosoftHP,TheStreetcomCNNcomCNet,,,Saloncom,2001110,Yahoo!2000,Yahoo!,13,,Yahoo!2001Yahoo!,2001Yahoo!3343,578INMEITIGEMING,200137,094,1,,,,:?,,,,,,,,,2001,,,,,?,,,,9:,,,,,,,,,,,,,,,,,,,,:,,,,,,,,,,,,,,,,,01INMEITIGEMING,,,,,911,,,,,,,,,?,,,,,,?,,,,IT,,,,,,,,,1231,11:,,,,,,,?,,,,,,CPM(costperthousandimpressions)(Banner)1000,1030,10001015,,,100,21INMEITIGEMING,100,,(IP)100100,,25,100,,,,,,,,,,120100200,100120100,,(),100200,,,,,,100Banner31:,,,Banner20,,,,,,,,,,,,,,,,,,,,,,,,,,(AperAssociationofAmerica),,,16%84%,41INMEITIGEMING84%,,,,,,,,84%,242027544544304,16%16%16%AvantGO,PDA,i3mobilecomWAP,,,,,,IPMediaMetrix,MediaMetrix,,51:,,,,?,??,,,,,,,,,,,,,,?,,(),,,61INMEITIGEMING,,,,,,,,,,,,,,,,,,,;,,,,,,,,,,71:,?,,,,,,(,,,),:,,,,,,,,,:,,,,,,,81INMEITIGEMING,,,,,,,,,,:,,,,(,:),2000,Yahoo!(Yahoo!,Yahoo!)Yahoo!62012,Yahoo!(KouroshKarimkhany):,,,Yahoo!,,()91:,,,,,,;,,,,,,,,,:,,,,,,,,No1,02INMEITIGEMING,,,,,,,,,,,,,2001,,,400%,4,?,,,,,,,,50,50,,(Flash),,,,,50499999(,12:),5,,,,,,,,,,,,,,,,,,,,,,,,,,,22INMEITIGEMING,,,,?,,,,,,?,,?:,,,,??32:,,,,,,,(),,,,,,,,,,,,,,,,,,,,,,,,,,,42INMEITIGEMING,,,,2001Flash,,,,,,;,,,,,?,,,,,,52:,,,,,?,,,,,,,,,,,,,,,IT,IT,,,,,,,,,62INMEITIGEMING,,,,,,,,72:1212():,,,,,,,;,,2001,82,,,,,?:,,24(CETV),(CCTV),(CCTV-9)20021,,,CETV,,1219():STAR,STAR,STAR2002,24;,STAR92:CCTV-9,STAR,,?,,,,,,,,,,,:2001920:,,66000,,2001,200,1,,,03INMEITIGEMING,WTO,,,,,,,,,;,,;,,,1988,,1983Sky,,,,,1989,Sky200,,,SkySky13:!19902,NDSSky,,SkySkySkySky,27,1994,BSkyB28,2000DirecTV,,,,,,DirecTV,,2870,,,DirecTVLarryFlynt()DirecTV,,DirecTV24,HotNetwork,23INMEITIGEMINGVividEntertainment,,40,,8,(AdultVideoNews)HumphryPennyworth,,,,,,,:EchoStar,,EchoStar075EchoStar1,UBSWarburgDeutscheEchoStar55,,,,,?33::?,,,,;;,,,,,,,,;,,,,,,,,,:,43INMEITIGEMING,/,,/,,481974,,20,,1600NHK,1,,35,,,,,,2090,,,,,,,53:,199312,1994,10081012,1995175,045,MTV,,,456,,,:2000A8640322,,22()2329(0009172000),,86403,22,49%51%,1763INMEITIGEMING,300,,456,50,300,1/5,,,,,,,20,,,1998,,,,,,,1999,,73:,,1999710,120,400039,,1998150100(),1999568390;1998338/(15)288/(15)19999/(15)388/(15),20002001,,,,?:,1212,,,,,,,,2001,,,83INMEITIGEMING,,,,30,,,,,,2000:(),,,:,,,,,,,,,,,,,,,,93:,,,,,,,,;,,,,,,;,,2000,:,,,5,,(),,,,04INMEITIGEMING,,,,,,,,,,,?(TimeWarner),:WB,Tribune16,25%;HBO,;Cinemax,,,10022;,CNNHeadlineNewTheAirportChannelTBSTurnerClassicNetworkCNN-SI;(Viacom)(ComedyCentralChannel)50%;Sega33%;NBCCourt33%(NewsCorporation)14:,:(FoxBroadcastingNetwork)22,,40%;50%,FXFXMFoxortNet;(FoxNewsChannel);(AsianStarTelevision);BSkyB(BritishSkyBroadcasting);(VgxChannel)499%;30%;(USSkyTelevision)40%;JSkyB50%;(AustralianFoxtelCabelChannel);ZeeTV499;ELCanalFox;(AustralianSevenNetwork)15%;ISkyB(IndiaSkyBroadcasting);V(ChannelV),(AsianMusicVideoChannel)50%;(PhoenixSatelliteTelevisionCompany)45%(Disney),:(ABC);1021;(YoungBroadcasting)14%,8;ENENZSuperRTL50%;TVA20%(Viacom):13;,MTVM2(Nickelodeon)Showtime24INMEITIGEMINGTVLNetworksVHI;(ComedyCentralChannel)50%;50%,,(),?,2001911,,,,,,,,,911,911:?:911,(CCTV),,,36,1991CNN,91134:,,,,,911,911,?,,,,:,,600800,100,,,,?;,,44INMEITIGEMING20005000,;,,,,,,,200150,,,,:?,,,,:1991,,,,,3,354:,,3,,15,10,,1999,320%2000,,3,3,3,,,,,24,,,2300400,600,,,:5,,,,3?,,?,,,,,,64INMEITIGEMING,,,,,,,,2001,419,,528,126,,,,,,,,74:,,,,,,,,,,,,,100,10%200220(),,,,,,,84INMEITIGEMING,,,,,,,,,,10,,,,,,,,,,,,,,,,,!,,,,,,94:2001:2001,,!,20002000,,;;,,,;,,;,2000411,50,,,2001,,IT052001,IT,,2001,,,?,,,,,1983,Internet,;,;,;,,2000,21CEO2001,:,:1997Internet,1998ICP,1999,20002001,,200115:,xDSL,2001116,,27,27,230,:500,,,10%,:,30,100,5%,18,,,,,;,,,,,5002001,,,25INMEITIGEMINGICP:,:,,,,,ICP,ICP,,ICP,ICP,ICPICP,,,ICPICP,,:,,,ICP,;,,,;ICP,ICP35:,ICP,,,,,ICP,,Ctrl+CCtrl+V,,:,,,,,,,,,ICPICP,ICP,,,,TomcomVCD,,,,,ICPVOD()2000,,,VOD,45INMEITIGEMING,,,,,,,,,,,,,,,,2001,:,,,,,,,,55::100,VOD?:??????,VODEmail,,VOD,VOD,,?+VOD,112068,VOD,,:VOD,,VOD,,,VOD,VOD,,;,,VOD,,,65INMEITIGEMINGVOD,,,,,,VOD:1;2;3,,;4VCD,??,VOD,VOD?,?,,IT7,,,CNN,,CNN,,,75:Recall,,,,,8,,Mail,,,,,,,,?,,,,,,,,OK20,IP,,,,,,XX,,,,,,,DVD,VOD8,10,,9,,ICQ85INMEITIGEMING,,10,,,,,,,!,,1/3,,,12,Discovery,2,,,,,,,(),,18,,,,,,?,,,,,?,95:,,,,,?,,,VOD,,B-sky-BVOD,,,,VOD?VOD,VOD,,,,VOD,VOD,,VODVOD,,,VOD,,,,,06INMEITIGEMING,,,,?,,,?,(,),,Dotcom,,Dotcom,,Dotcom,Dotcom,,16:,,;,,,,,,,,,OICQ,,,,,,?,2006,,(26INMEITIGEMING),,,,,,,,,,,,,,,,,,,,,,,,,,,,TJ(),,,,,,,,36:,,,,,,,,,,,(),,,1984,1984;,198446INMEITIGEMING:20002001IT,,,,2001100,01,10!200110,2002?,ICP,,,2001,100:,1150,,2000,GSM820%,,,,,56,,,IC