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110020101JOURNALOFZHEJIANGGONGSHANGUNIVERSITYNo.1Vol.100Jan.2010:2009-08-26:,,,,,(,310018):,,,,web2.0,,,:;;;:G210:A:10091505(2010)01004907,,,,,,,web2.0,,,,1416(Gazette)(Newsletter)(FlugBlatt),,(),,,,,,,,,,[1],,,,,1920,2000100,:20,,,,:,,,,,,[2]105(),,,,,[3],,,,,,,,,,,,,,[4]web2.0,,,,,,,,,,,,,,,,,,,,:,[2]34,052010,,,,,,1930,,,1920,,,1644,,,,20,,2000100,,,,,,:,,,BBSBBS,,,2007,:,??,2007316,2009,13,,,,20,,,,2070,2090,,,,,,,,,,,,,,,,,,,,,,,151:,,,,:,,,,,:,,,,,,,2050,:,,2080,,,,,,,,,,,,,,,,,710,,FM95,968996,FM107,FM93FM104.5,,1818,,,,252010,,,CNNMTVHBODISCOVERYFOXSPORTS,,,,,,,,,,,:,,,,,,,,,,,,,BBS,:,;,,;,,,;,,,;,,,[5],,,,,,,,,,,:(),,,,(),,[6],,:TNT,TNT(TodayNewsToday),351:NNN,,NNN(NowNewsNow),,CNN,?CNNCNN,CNN24,CNN,,,,,,,,,,,(),;,;,[7],,,:29,,,,,,,1993(Staner):,,,;,,,,,,,,,:,;,[8],,51921,,,,,!452010,,,,,,,,[9],,,,,,,,,,,,;,,,,,,web2.0,,,:[1].[M].:,1998:7.[2].[M].:,1995:105.[3].[M].:,1997:91.[4].[M].:,2002:82.[5].[EB/OL].(2007-01-04)[2009-04-03].http:PP[6].[M].:,2000:88.[7].[J].,2000(12):7-9.[8].[M].:,2002:40.[9],.:[J].,2003():51-54.TheFunctionsofNewsMediaandItsDevelopmentFENGJun(CollegeofHumanities,ZhejiangGongshangUniversity,Hangzhou310012,China)Abstract:Asasubsystemofthegrandsocialsystem,theimpactofnewsmediaripplestoallsectorsofsociallife.Thenewsmediahavemultiplefunctions.Thefunctionofnewsmediahasundergoneadevelopmentfromsingularitytoplurality.Ittookthenewsmediaaverylongtimetoevolvefromcateringonlytotheneedsofsmallsocialgroupstoservingthegeneralpub2licandshiftsfromgeneraltospecificallytargetedtransmission.Itbreakstheboundariesoftimeandspace.Thevirtualwebmediabringaboutthechangeinthefunctionsofnewsmediabothinrealandvirtualreality.Inweb2.0times,itisnecessarytoexaminethefunctionsofnewsmediainthehopethatnewsmediawouldplayabetterroleatpresentandinthefuture.Keywords:media;function;thegeneralpublic;specificallytargetedtransmission()551: