普华永道的“全球娱乐和媒体业展望

GlobalEntertainmentandMediaOutlook:2002-2006ExecutiveSummaryUnitedStatesEurope,MiddleEast,AfricaAsia/PacificLatinAmericaCanadaFilmedEntertainmentTelevisionNetworks:BroadcastandCableTelevisionDistribution:Station,Cable,andSatelliteRecordedMusicRadioandOut-of-HomeAdvertisingInternetAdvertisingandAccessSpendingBusinessInformationMagazinePublishingNewspaperPublishingConsumerBookPublishingEducationalandProfessionalBooksandTrainingThemeParksandAmusementParksSportsGlobalEntertainmentandMediaOutlook:2002-2006Forecastsandeconomicanalysesof13industrysegmentsTheGlobalEntertainmentandMediaOutlookisaforecastforthe2002-2006periodofspendingin13entertainmentandmediasegments.Chapterscoveringeachsegmentarealsoavailableonanindividualbasis.Fororderinginstructions,pleaserefertothenextpageofthisbook.ThirdAnnualEdition–May2002GLOBALENTERTAINMENTANDMEDIAOUTLOOK:2002-2006Preparedandeditedby:PricewaterhouseCoopersLLP(),aglobalprofessionalservicesorganizationservingtheentertainmentandmediaindustryaswellasotherindustries.Authoredby:WilkofskyGruenAssociatesInc.(),aproviderofglobalresearchandanalysisofthemedia,entertainment,andtelecommunicationsindustries.Acknowledgements:ForPricewaterhouseCoopers’EntertainmentandMediaPractice:KevinK.Carton,GlobalLeaderJamesM.DePonte,PartnerScottFeinstein,PartnerStefanieKane,SeniorManagerForPricewaterhouseCoopers’EntertainmentandMediaPracticemarketingteam:PeterWinkler,ManagingDirectorDeborahScruby,Director,EditorialProjectDirectoronOutlookLauraBobrik,DirectorForPwCConsultingfortheIndustryAnalysisandPerspective:SaulBerman,PartnerLynnKesterson-Townes,DirectorManyotherprofessionalsfromPricewaterhouseCoopers’EntertainmentandMediaPracticereviewedandcontributedtothispublication.ForWilkofskyGruenAssociatesInc.:DavidWilkofsky,PartnerArthurGruen,PartnerNormanD.Eisenberg,VicePresidentVictorTeppeh,SeniorEconomistPaulJ.Vitale,SeniorAdvisorBookDesignandProduction:BowneBusinessCommunicationsISBN1-931684-04-9ThismaterialisintendedforPricewaterhouseCoopersprofes-sionals,theirclients,andotherentertainmentandmediaindustryprofessionals.Quotation,citation,attribution,repro-duction,orutilizationofanyportionofthispublicationbyanypartyotherthanthePricewaterhouseCoopersEntertainmentandMediaPracticeisstrictlyprohibitedwith-outexpresswrittenpermissionfromtheGlobalLeaderofPricewaterhouseCoopers’EntertainmentandMediaPractice.Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,ortransmittedinanyformorbyanymeans,electronic,mechanical,photocopied,recorded,orotherwise,withoutthepriorwrittenpermissionoftheGlobalLeaderofPricewaterhouseCoopers’EntertainmentandMediaPractice.ThisdocumentisprovidedbyPricewaterhouseCoopersLLPforgeneralguidanceonly,anddoesnotconstitutetheprovi-sionoflegaladvice,taxservices,investmentadvice,orprofes-sionalconsultingofanykind.Theinformationprovidedhereinshouldnotbeusedasasubstituteforconsultationwithpro-fessionaltax,accounting,legal,orothercompetentadvisors.Theapplicationandimpactoflawscanvarywidelybasedonthespecificfactsinvolved.Giventhechangingnatureoflaws,rules,andregulations,theremaybeomissionsorinaccuraciesintheinformationpresentedherein.Beforemakinganydeci-sionortakinganyaction,youshouldconsultaprofessionaladvisorwhohasbeenprovidedwithallpertinentfactsrele-vanttoyourparticularsituation.Theinformationisprovided“asis,”withnoassuranceorguar-anteeofcompleteness,accuracy,ortimelinessoftheinforma-tion,andwithoutwarrantyofanykind,expressorimplied,includingbutnotlimitedtowarrantiesofperformance,mer-chantability,andfitnessforaparticularpurpose.InnoeventwillPricewaterhouseCoopersLLPoritsprofessionalsbeliableinanywaytoyouoranyoneelseforanydecisionmadeoractiontakeninrelianceontheinformationorforanydirect,indirect,consequential,special,orotherdamagesrelatedtoyouoryouruseoftheinformation,evenifadvisedofthepossibilityofsuchdamages.Designationsusedbycompaniestodistinguishtheirproductsareoftenclaimedastrademarks.InallinstanceswherePricewaterhouseCoopersisawareofaclaim,theproductnamesappearininitialcapitalorallcapitalletters.Readers,however,shouldcontacttheappropriatecompaniesformorecompleteinformationregardingtrademarksandregistration.©2002PricewaterhouseCoopers.PricewaterhouseCoopersreferstotheindividualmemberfirmsoftheworldwidePricewaterhouseCoopersorganization.Allrightsreserved.PricewaterhouseCoopersLLP1301AvenueoftheAmericasNewYork,NY10019646.394.1301’EntertainmentandMediaPractice—GlobalContacts7AnIndustryAnalysisandPerspective17OutlookIntroduction18OutlookOverview24EntertainmentandMediaMarketbySegment28AdvertisingandConsumer/End-UserSpending30EntertainmentandMediaSpendingbyRegion50SummaryofTablesandCharts****Totalsintablesandchartsmaynottotalarithmeticallyduetorounding.TableofContentsKEYTOSYMBOLSUSEDINTHETABLESANDCHARTSp=PreliminaryNA=NotAvailable4May2002ToOurClientsandFriendsintheEntertainmentandMediaIndustry