©Synopsys20121中创国际广告制作有限公司ChinaCreatingtheinternationaladvertisingCo.,LTD大学课堂模拟公司:如有雷同,不涉及侵权行为ChinaCreatingtheinternationaladvertisingCo.,LTDofthebackgroundinformation中创国际广告制作有限公司产生的背景•Thedevelopmentofinternationaladvertising(国际广告的发展)•BackgroundofChinaCreatingtheinternationaladvertising(中创国际广告产生的背景)ThedevelopmentofinternationaladvertisingInternationaladvertisingistheproductofdevelopmentofinternationalmarketingactivities.Internationaladvertisingistopointtotocooperatewiththeinternationalmarketingactivities,inproductexporttargetcountriesorareasofadvertisements.Itisbasedontheiradvertisingdevelopmentasthematrix,thentotheworldofadvertisingmarket,exportproductscanquicklyentertheinternationalmarketfortheproductswinreputation,promotethesaleofourproducts,achievethesalestarget.Thedevelopmenttrendoftheinternationaladvertising•(1)Thepenetrationofelectronicinformationtotheadvertisingindustryisveryconspicuous.•(2)Thehigh-techachievementsinadvertisingusedwidely.•(3)Advertisingpaymoreattentiontosetupthebusinessenterpriseandproductimage•(4)Tounderstandmoreaboutadvertisingdesignofconsumerpsychologyandneed,prominentnationalstyle.•(5)Moreprofessionaladvertising,advertisingexpressionformismorediverseandpersonalattention.•(6)Advertisingactivitieshaveglobaltrends,theinternationaladvertisingcooperationfurtherdevelopment.•(7)Internationaladvertisingisthetrendofthelarge-scalemerger.BackgroundofChinaCreatingtheinternationaladvertising•China'slackofbrandsmakeadvertisingcompany•China'sadvertisingmarketchaos,lackofaformalhastheworldinfluenceoftheadvertisingcompany.•China'slackofworldbrand,onlyweknowofafewrarebrand,somycompanywilldevoteoneselftotomakeChina'sownbrand,fromadvertisingstartedtoinfluencetheideaofpeople.•Asthetraditionalindustrypaylittleattentiontotheenterprisecultureestablishment,ourcompanyisengagedintheadvertisementthefilmandtelevisionmanufacture,infilmandTVshowsabrandenterpriseoftheenterpriseculture,showtheenterpriseculturewiththegreatbenefits,advocatingenterprisefindtheirownenterpriseculture.•Wewanttofacetheinternationalmarketforouradvertisingproduction,tosatisfyourcountryintheinternationalmarketdemandadvertising.ChinaCreatingtheinternationaladvertisingCo.,LTDoftheIntroduction中创国际广告制作有限公司简介•Thebasicsituationofthecompany.(公司的基本情况介绍)•Theaimofthecompany.(公司的宗旨)•Thecompany'sserviceobject(公司服务对象)Thebasicsituationofthecompany◆ChinaCreatingTheInternationalIntroductionandbusinessscope:Thisisourcountryatpresentthemostmassiveaadvertisingdesigncompany,intoday'scompetitivesociety,isdesignedtohelpthemostenterprisetocreateyourbrandandcharacteristicsoftheenterpriseculture.Sincewasestablishedwiththeexpansionofthebusiness,arenowengagedincreatingthebrandadvertising,enterpriseplotformulation,theenterprisebrandpublicity,etc.Variouskindsoffilmandtelevision,advertisingbusiness,expandingitsChinaenterpriseintheinternationalstatus.◆Distinctiveadvantage:◇Largecompaniesengagedininternationalmarket,advertising,hastheinternationaladvertisingadvancedtechnology.◇Professionalproductionteam,foryourcompanyenterprisetocreateyourenterpriseculture,onthecultureinthespreadofthemarketingoftheirbrands.◇Advertisingthefilmandtelevisionmanufacture,hastheworld'slargestmediacommunicationway,withinaveryshorttimetoraisetheawarenessofthebrand.TheaimofthecompanyIntheshortestpossibletimetohelpChinamostenterprisetocreateyourenterprisecultureandenterprisebrand,tohelpChinainthe21stcenturybrandaroundtheworld.Advertisingsocialenvironmentanalysis•Domesticenvironmentalanalysis(国内环境分析)•Internationalenvironmentalanalysis(国际环境分析)•Strategiesmethod(应对策略方法)Domesticenvironmentalanalysis•Domesticadvertisingcompanyonasmallerscale,lackofconnectingwiththeworldofhardwareandsoftwarefacilitiestechnology.•Domesticadvertisingmarketchaos,notaregularsexadsimplementationplan,peoplewithtraditionaladvertisinghasbeenalackofinterest.•Lackofdomesticmostenterpriseculture,theenterprisedidnottheguideoftheenterpriseculture,theendisstillontheorbitoftheworldwalk.Internationalenvironmentalanalysis•ManyforeigncountriestoChina'sproductanti-dumping,letourproductisdifficulttogetintothedomesticmarket,becauseourproductsareothercansubstitute,lackofuniquecharacteristics.•GeneralareallmadeinChina,lackofChinacreateproducts.•Thecountriesallovertheworldhavedifferentculture,religiousbelief,advertisingcontrolanddifferenteconomicenvironment,wemakeinternationaladvertisingcausedgreatdifficulty.Strategiesmethod•Indomesticcombinedjoint,webuiltthelargestadvertisingdesigncompany.•Accordingtodifferentsocialculture,religiousbeliefandthemarketdemand,thecharacteristicsofthepertinencetoadvertisingdesign,toChina'sbrandintotheothercountryin.•Shiftproductionmode,madeinChinatocreatechangeinChina,wewanttoprogressivefortheproject.•ConstructioncharacteristicofChinabyadvertisingcompany.