汉狮影视广告公司培训资料电视广告术语

整理文档很辛苦,赏杯茶钱您下走!

免费阅读已结束,点击下载阅读编辑剩下 ...

阅读已结束,您可以下载文档离线阅读编辑

资源描述

电视广告术语书面镜头摄影术语BCU/BigClose-up大特写CU/Close-up特写BS/Bust-shot胸上BBS/SS肩上WS/Waistsot腰上TS/Thigh-shot大腿上KS/Knee-shot膝上FS/Fullfigureshot全身M2CU/MediumtwoClose-up二人近景特写M2S/Mediumtwoshot二人中景L3S/Longthreeshot三人远景GS/Group-shot三人以上群景MCU/MediumClose-up近景MS/Medium-shot中景LS/Long-shot远景XLS/Extremelongsho最大远景tLow-angleshot低角度镜头Overshouldershot过肩镜头Mirror-shot折射镜头Crane-shot升降机镜头Foot-room足下空间Head-room头上空间Looking-room视线空间Frame-in入镜Frame-out出镜Flash-Back回忆Flash-forward想象未来De-focus/Focus-out焦点模糊Gobo前景工作常用术语CueSheet节目进行表Cameracuesheet/Shootinglist分镜表Rundown节目进行提要表Cue指示Cut切住/停止Take取画面Ready准备Stand-by待命On-air播出中/摄影中Off-air收播/停录Fade-in淡入Fade-out淡出Dissolve溶入Wipe剧割Super-in//Siper-out叠入/叠出Focus-in对准焦距Focus-out焦距模糊--------------------------------------------------------------------------------电视摄影机运动术语Dolly-in前进Dolly-out后退Truck-right推右Truck-left推左Arc-right弧型推右Arc-left弧型推左Pan-right摇右Pan-left摇左Tilt-up摇上Tilt-down摇下Zoom-in促进Zoom-out促退Zip-pan/Quick-pan选择Camera-Break摄影机转场Crane-up升高Crane-down降下Boom-up麦克风升高Boom-down麦克风降低--------------------------------------------------------------------------------摄影辅助术语BG/Back-ground背景FG/Fore-groumd前景Follow跟随Hold-on不动Through-lens穿镜Pass经过--------------------------------------------------------------------------------成音作业术语Mike-test麦克风试音Audio-level音量标准Turn-table唱盘Audiotaperecorder录音机Echo-effect回音效果Open-Boommike打开吊杆试麦克风Pedestal摄影机架Titlemusic节目名称音乐或小片头音乐Cue(hit)themusic音乐开始/音乐响起Fadeoutmusic音乐逐渐消失Music-down音乐减低Music-up音乐扬起Music-tobackground音乐见底Fadeinmusic音乐轻起渐入--------------------------------------------------------------------------------Accountant会计AccountDirector业务指导AccountHanager业务经理Activity活动AccountExecutive(A.E.)业务员Interest兴趣A.D.(ArtDirector)美术指导Opinion意见A.D.O.(AmpexDigitalOptics)AdvertisementHanager广告经理Advertising广告Agency代理商Agencyproducer广告公司制片Agenda议程Agreement同意ANGENIEUX摄影机号AnswerPrint第一次完成拷贝Animation卡通Animationstand卡通架Animator卡通绘制员Aperture光圈AppleBox杂用箱Approve,Approval同意、核准ARRIFLEX摄影机名Argue,argument争议Assistant助理AssistantDirector助理导演AssistantHanager副经理Attention注意Attention注意Attractive引人注意的Interest兴趣Audience观众Desire欲望Audio声部Belief信念Avocation兴趣Action行动Bargain议买Boomoperator吊杆麦克风操作员Boutique个人工作室Budget,Estimate预算Brief,briefing简洁的、简报Businessdepartment业务部Busbarlugs铜夹头Blowerbrush气刷Calltime通告Camera摄影机Cameraman摄影师Candidcamera隐藏式摄影Carpenter木匠Castingdirector演员管理Casting挑选演员Catchphrase标题Catering餐饮C.D.(CreativeDirector)创意指导Centuryflag旗板夹C.F.(CommercialFilm)广告影片Checkprintpresentation初看拷贝CheckList检查表CheckPrint初剪拷贝Choreographer动作指导Cinematographer电影摄影师、放映技师Client客户Clienttocheckset客户看布景Cliplight夹灯Close-Up(CU)特写Close-Upfilter放大镜Cocept概念Confirm证实Colorphase色彩讯号Company,corporation公司Computergraphic电脑动画Composer作曲家Competitor竞争者Contactreport联络报表Confirmation合约Confirmationapproved合约同意Consumer消费者Consultant顾问Constructor建造商Continuance连续Copyrights版权Publicdomainmusic版权开放只音乐Copywriter文案Copyrights版权Costume,Wardrobes服装Cost成本CommercialFilm广告影片Company,Corporation公司ContactReport联络报告Crane升降机Customer顾客Cut停、跳接Creativedirector(C.D)创意指导Crystalmotor石英马达Dailies(rushes)毛片Demo(demonstration)试听带展示区Definition鲜明度DepthofFiled景深Designer设计家Dopartment部门OverseasDepartment海外部BusinessDepartment业务部FinancialDepaetment财务部Design,designing设计Delivery交片,呈交Detial细节Director导演Dissolve溶接Discuss,discussion讨论Difuserframe铁圈Dolly移动车Downpayment头期款Driver司机Dubbing配音Dummy模型Doubleheadpresentation声、画同步看片Editor剪接师Edge边线Effect效果Ego自我Equipment设备Elevationstand高台Electrician电工ElectronicEditing电子剪辑E.N.G.(Electronicnewsgathering)电子摄影机Estimate估计Executiveproducer监制Extensiontubes伸缩环Extensionmeter暴光表Extratalent临时演员Fadein.out.up.down.淡出Filmcrew摄影组FilmMagazine底片盒Filter滤镜Final确定Financialdepartment财务部Finishing后期工作Finder(viewfinder)观景器Fixedfocallengthlens定焦镜Floodlight泛光镜Fluidhead油压头Focus,focallength焦距Frame画格Franchflame挡光架(摄影机前)Frequency频率、次数Freehand徒手Frontprojectionsystem前景放映设备Gaffer灯光师Generatoroperator发电机操作员Generalmanger总经理ViceGeneralmanger副总经理Generator发电机G.I.O.(GovernmentInormationOffice)新闻局censor检察DepartmentofBroadcastingandTelevision广播电视部HairDresser发型Handtalent手演员Hanger挂钩Interlock影音同步IPS(inchespersecond)带子转速Invoice发票Illustrator插画绘图者Issuedby……由…..分发Impact卫击Interview面谈Jingle简单的广告歌Juniorartdirector助理艺术指导Keynumber底片编号KeyCutStorybord(masterframe)主要画面故事脚本Knowhow情报Knowledge知识Labwork暗房工作Laboratory冲印公司Layout陈设配置Launch商品上市Lens镜头Lenshood遮光罩4-leafbarndoor四叶拉板Liberalmusic现成选曲Lighting打灯Lighthanger吊杆10lightoverheadstrip排灯Lineaction实景Limbobackgrand无背景Locationsearch堪景Log拍摄日记Logotype商标标准字LipSync对嘴Lifestyle生活形态Lifecycle生活周期Loop循环Make-up赛化装师Mandarin北平话Magazine片盒Matteboxes滤光镜架Media媒体Moniter没选台器的电视机Motionboard活动脚本Musician乐师Mvioalsteenback影片剪接机名Managindirector董事总经理Marketingmanger市场部经理Mixer混音装置NTSC(nationaltelevisionsystemcommittee)PAL(phasealterationline)SECAM(V.H.)Narrator播音员Objective目地OfficeBoy小弟Onlocationshooting外景摄影Operator总机(操作人员)Opticals光学Opticalstrack光学音带Outline大纲Overseasdepartment海外部Orientation企划方向说明P.A.(ProductionAssistant)助理制片Package包装Painter油漆匠Panavision摄影机名PANTHERDOLLYPanoramichead全景头Personal个人Perfect完美Photographer摄影师(平面)Photographicdirector摄影指导Planner企划Pluggingbox插座箱PortableVCR便携式摄影机Postscoring拍摄前配乐PPM(pre-pro

1 / 17
下载文档,编辑使用

©2015-2020 m.777doc.com 三七文档.

备案号:鲁ICP备2024069028号-1 客服联系 QQ:2149211541

×
保存成功