洁肤用品广告)

TellMeWhatIWantAdvertising&ShoppingFirstPeriodadvertisementObjectivesListenfordetailedinformationUnderstandthecodedlanguageofadsCarryoutoralactivitiesrelatedtoadsPre-listeningtasks:vocabularyMatchesAdvertisement,adCheerupFashionLikeakidinacandystoreWindowshoppingCommercialMakehappyStyleLikeachildinaplacewithlotsofgoodorappealingthingsShoppingwithoutspendinganymoneyLeading-inWheredopeopleseeorheartheads?Whataresomeofthethemesthatadvertiseruse?Whatdomanyadssuggest?Whydosomepeoplethinkthatadvertisingisagoodthing?Foodads,drinkads,beautyads(化妆,洁肤用品广告）medicineads,homeelectricapplianceads,charityads(公益广告),automobileadsTypesofadsCouldyoudescribeoneadvertisementwhichimpressesyoumost(funny,interesting,beautiful…)?Andtellyourpartnerwhattheadvertisementwantstoemphasize?Leading-inListening1:AnintroductiontoadvertisingQ1Q2Q3Q4Q5passageTask:listentothepassageandchoosethebestanswertoeachquestionyouhear.Newwordsspecialized专业化的outnumbercompetitionposter海报distributesamples:分发样品Bywhatwaysdomanufacturersadvertisetheirproducts?whydomanufacturersspendlargesumsofmoneyonads?Theysometimespayforsongsabouttheirproductandcommercialradioprograms.Theyemployattractivesalesgirlstodistributesamples.sentencesQ1:Whatistrueofthecontemporarybusinessworld?AQ2:Whatisnotmentionedinthepassage?DQ3:Accordingtothepassage,whatisthemostimportantmeansofadvertising?BQ4:Accordingtothepassage,whycanadvertisementinfluencepeople?DQ5:Whatisthepassagediscussing?DAnintroductiontoadvertisingListening2:theinfluenceofadTask:listentothedialogtwiceandfillintheblankswiththeinformationyouhear.Listening2:theinfluenceofad(keys)1.Shoes2.lookfunny3.thereisalotoflife4.ad5.givehimextraspring6.asmuchmoney7.needextraspring8.millionsofdollars9.wearingthoseshoes10.wear11.fornothing12.reachthetop13.becauseof14.sthelse15.hardwork,dedication16.focusonhisstudies17.forgettheinfluenceofadListening3:AradioadvertisementTask:listentothepassageandanswerquestionswithyourownwordsListening3:Aradioadvertisement1.Whatisthenameofthestoreinthead?2.Whatproductsdoesthestoresell?3.What,accordingtothead,canhelpyouifyouare“lowoncash”?4.Whatservicedoesthestoreprovideifyoubuysomemajoritems?5.Whereisthisstore?6.Whenisthestoreopen?Aradioadvertisement1.Frontierfurniture2.Allkindofappliancesandfurniture,everythingyouneedforyourhome.3.Aneasyrent-to-ownplan4.Freedelivery5.Downtowntwoblockseastofcityhallacrossunionsquare.6.Opendailyfrom10:00amto9:30pm.Listening4:VisualAds–Whyisthelittlegirl’smotherangry?–Whyisthemanmakingangrygestureswhiletalkingtothehairdresser?–Whatdoesthemanwantthehairdressertodo?–Whatisthecommercialfor?littlegirl:ButuncleJames,mummysaidtotakemetothehairdresser’s.Uncle:Wasteofmoney.I’lldoitmyself.Mother:Aha,I’mback.Hellothere.Whathappened?Uncle:Terriblehairdresser.Leaveittome.I’mjustwaitingforthemanagertogetbyandthen,oho,isheintrouble!Look,someidiot’scutmyniece’shair.Yes,please.There’soneotherthingIneedyoutodothough…Uncle:Iknowthishaircuthasnothingtodowithyou,butmysisteriswaitingoutsideandIwanthertothinkthatyoudidit.SoyousolvethisterriblemessformeandI’llpayyoudouble.OK?You’revery,verynicepeople.Thankyou.Advertising&SloganA.Intelligenceeverywhere.B.Goodtothelastdrop．C.Obeyyourthirst．Advertising&SloganD.Nobusinesstoosmall,noproblemtoobig.E.FeelthenewspaceF.TaketimetoindulgeWhat’sinagoodslogan?Whatotherfamousslogansdoyouknow?Discusswithyourpartnertofindoutwhatcharacteristicsdoallthesloganshave?What’sinagoodslogan?OriginalSimpleMemorableIncludingakeybenefitDifferentiatethebrandArousingpositivefeelingsforthebrandSimple--Inventorsandscientistsmakedreamcometrue;theinsurancemankeepsnightmaresfromhappening.(Fireman’sFundInsurance)--Cashifyoudie.Cashifyoudon’t.(Lloyd’sLifeInsurance)a.coinedwords-Everywear(BurtonMen’swear)-Puresnacking.Puresnacktivity(KPpeanuts)b.punsintheslogan-We’lldothehomework.(Bendixappliances)-Taste,notwaist(WeightWatchersFrozenMeal)MemorablewasteIncludingakeybenefit--Ifyouwanttogoahead,getahat.(HatCouncil)--Thefundevelopsinstantly.(Polaroid)--Ifit’son,it’sin.(RadioTimes)--Thebestwaytogetmusicoutofyoursystem.(Philips)Differentiatethebrand--Heinekenrefreshesthepartsotherbeerscannotreach.(HeinekenBeer)--Anewspaper,notasnoozepaper(MailonSunday)Arousepositivefeelingsforthebrand--Feel95pointgreat.(CapitalFM)--Ifsmokingisn’tapleasure,whybother?(NewportCigarette)AssignmentWorkingroupsoffour.Setupacompanyandforyourproduct,youaretoworkoutthepromotionstrategies.Youmust1.Decidethetargetcustomers.2.Designaposterwithaslogan.3.CreateaTVcommercialfortheproduct.ThankYou!