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密级：学校代码：10075分类号：学号：20110965新闻与传播硕士学位论文学位申请人：万雪指导教师：李亚男副教授学位类别：新闻与传播硕士学科专业：新闻与传播授予单位：河北大学答辩日期：二零一三年五月ClassifiedIndex:Code:10075U.D.C.:No.20110965ADissertationfortheDegreeofMJCTheresearchofspreadingfeaturesaboutTVdocumentaryABiteOfChinaCandidate:WanXueSupervisor:ViceProf.LiYananAcademicDegreeAppliedfor:MasterofMJCSpecialty:MJCUniversity:HebeiUniversityDateofOralExamination:May，2013摘要I摘要纪录片，是一种通过记录影像来传播文化的媒介，它在记录时代变迁，展现文化实力等诸多方面都有着其他艺术形式所不具备的特殊功能。然而中国纪录片自诞生以来，一直处于曲高和寡的尴尬境地。《舌尖上的中国》的横空出世，打破了中国电视纪录片史上的阴霾，获得广大受众的追捧，并引发国内外对它的讨论。这部由中央电视台纪录频道倾力打造的7集美食类电视纪录片，在其题材选择、创作理念、制作水准、传播推广等方面均有独特之处，它为中国电视纪录片未来的发展提供了值得借鉴和参考的范本。全文共分五章来论述：第一章是对电视纪录片《舌尖上的中国》进行概述，以达到对《舌尖上的中国》在整体上的认识；第二章论述电视纪录片《舌尖上的中国》在其精神文化、哲学、美学层面的内容特色；第三章将从叙事艺术、影像风格、音乐运用三个方面再现该片的艺术表现特色；第四章是论述电视纪录片《舌尖上的中国》的推广特色。首先介绍该片的商品包装特色，重点分析该片的媒介使用特色，包括央视播出平台、微博、网络论坛等媒介的运用；第五章主要是论述《舌尖上的中国》在纪录片创作、传播方式和市场化发展道路上带给业界的启示。关键词《舌尖上的中国》内容特色艺术表现特色推广特色AbstractIIAbstractDocumentaryasakindofimagemediaowesitsuniquecharm,suchasvivid,objectandreality.Asweknow,theAbiteofChinabreaksthetelevisiondocumentaryinthehistoryofthehaze,itcausedpopularitiesandwidespreaddebateathomeandabroad.CCTVpresentsaseven-lengthdocumentaryAbitofChina,whichreferenceofagoodtemplateforthefuturelong-termdevelopmentoftheChinesetelevisiondocumentary.Ithasuniquefeaturesinthemechoice,creativeideas,theproductionofstandard,promotionetc.Thispaperisdividedintofivepartstodiscuss.ThefirstpaperisthetheintroductionoftelevisiondocumentaryAbiteofChina;Thissecondpaperistoanalyzetheparticularcharacterofthetelevisiondocumentary.Itmainlydiscussesthecontentintheextensionofspirit,philosophy,aesthetics;ThethirdchapteristoanalyzetheartisticfeaturesoftheAbiteofChinaandmainlyanalyzesthenarrativeartofthefilm,videochoreography,music;ThefourthchapterdiscussesthespreadingcharacteristicsoftheAbiteofChinaTVdocumentary.Firstly,itintroducedthecommoditypackagingcharacteristicsofthedocumentary.Inthesecond,itmainlyanalysisthemediumusingcharacteristics;ThefifthchaptermainlydiscussestheenlightenmentofAbiteofChinainthedocumentaryfilmcreation,modeoftransmissionandmarketorienteddevelopment.KeywordsAbiteofChinaContentfeaturesCharacteristicsofartisticexpressionThespreadingcharacteristics目录III目录绪论··································································································································1第1章电视纪录片《舌尖上的中国》概述···································································81.1《舌尖上的中国》的创作背景················································································81.2《舌尖上的中国》的创作理念················································································81.2.1平民化的创作理念····························································································81.2.2纪实性与艺术性相结合的创作理念·································································91.2.3真善美结合的创作理念····················································································91.3《舌尖上的中国》的创作主体··············································································101.3.1制播分离体制下的创作团队优化组合···························································101.3.2分集导演负责制······························································································101.4《舌尖上的中国》的传播影响··············································································111.4.1国内影响··········································································································111.4.2海外影响··········································································································121.4.3传播反馈··········································································································12第2章电视纪录片《舌尖上的中国》的内容特色·····················································142.1精神文化层面的延伸·····························································································142.1.1人文精神的体现······························································································142.1.2民族精神——勤劳质朴的体现·······································································152.1.3“分享与包容”文化的体现················································································162.2哲学层面的延伸·····································································································162.2.1立意上··············································································································162.2.2创作视角上······································································································162.2.3题材选择上······································································································172.3美学层面的延伸·····································································································17第3章电视纪录片《舌尖上的中国》的艺术表现特色·············································193.1叙事艺术·················································································································19目录IV3.1.1叙事技巧··········································································································193.1.2叙事语言······