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.52004826-272–3::38(/):3IndiaIsraelLatinAmericaBrazilBrazilAsiaBrazilCentralEuropeCentralEuropeJapanAsiaIndiaSpain/PortugalAsiaJapanLatinAmericaIndiaIndiaIndia38……604‰ƒ.‰.‰‰5:‰‰1995‰:ƒƒSETMAXƒ7000800ƒ(AXN,Animax,HBO,Discovery,AnimalPlanet,MTV,Nickelodeon,NDTVEnglish,NDTVHindi)11ƒ2007,ƒ306:-‰,2554%‰(2002-2007)8%‰40%,1/20$0$15$30$45$60CHUSINDJAPBRARUSUKGERFRAITAGDP(2003US$)2050:“DreamingwithBRICS”GoldmanSach,10/01/03‰5%,7:$0.4$0.5$0.6$0.7$0.8$0.9$1.020032004E2005E2006E2007EUS$BN0.01.02.03.04.05.020032004E2005E2006E2007E2008E2009EUS$BN01020304050607080MMSubscribersC&SSubscriberRevenueC&SSubscribers:Kotak/Goldman,SachsandCo.CAGR16%CAGR8%CAGR11%C&SC&S:MediaPartnersAsiaLimited8:‰ƒƒƒƒƒƒƒ‰–150–250(US$3.25-$5.4027-45RMB)25–150‰,,1%‰200333,200882.(:KPMG)9:–2000‰‰:••‰•CNN’sbestoftheGulfWar–1991•Star,MTV,BBC,PrimeSports–1991•Zee–1992•Sony–1995‰‰HindiGE•-upto80%advs.industrynormof60%ad/40%pay•‰10C&S‰150‰4(SET/Discovery,Star,Zee-Turner,ESS)‰‰‰‰;550Mhz800Mhz‰150–250(3.25-5.4or27-45)‰ARPUtrailsintheregion,11‰ƒ“”,.ƒ,ƒ/ƒ–80%;10%30%40%12:‰“”ƒƒ2003714,Delhi,Mumbai,KolkataandChennai,.ƒChennaiƒƒ“”13‰ƒ––ƒ––ARPU36%and48%‰ƒDTH–DishTVDDDirect,SpaceTVƒIPTV–ƒ–BSNLAtlasInteractive‰

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