给对补充的分析趋向做广告（PPT54）(1)

WhereDidTheyGo?AndWhenWillTheyComeBack?AnAnalysisofRecruitmentAdvertisingTrends1Theobjectiveofthispresentationisthreefold:TopresentamacroviewoftherecruitmentmarketToshareananalyticalapproachtoidentifyinglocalrecruitmentopportunitiesTodiscussactionslocalnewspapersshouldtaketocapitalizeonopportunitiesmid-andlonger-termNotethatthesefindingsintegrateworkdonefortheNAAHorizonWatchingInitiativeplusKannon’sownclientwork.2Lookingforward,totalU.S.employmentisexpectedtogrowtoabout168millionby2010,up15%.U.S.Employment,1989,1999,2000and2010e107,884128,786145,594167,754085,000170,0001989199920002010e+15%Thousands3TheshiftfromGoodsProducingtoServiceProducingemploymentisexpectedtocontinue.DistributionofChangebyIndustryGroup,2000-2010eExpectedChangeinEmployment,2000to2010e:22.2MillionJobsGoodsProducing1%ServiceProducing99%4ProfessionalandServiceoccupationsareexpectedtorepresent39%ofemploymentin2010.DistributionofU.S.Employment,2010eBlueCollar24%Service19%Office&AdministrativeSupport24%Professional20%Management11%Sales10%TotalEmployment,2010e:167.7MillionJobs50714TotaljobopeningswillbehighestinServiceandProfessionaloccupations.TotalJobOpeningsDuetoGrowthAndReplacements,2000to2010eMillionsProfessional&RelatedOccupationsOffice&Admin.SupportSales&RelatedOccupationsMgt,Business&FinancialTrans.&MaterialMovingServiceProduction13.53.93.95.16.77.712.2ReplacementJobGrowth6Replacementneedswillaccountfor62%ofallexpectedavailablepositions.DistributionofJobOpeningsbyOccupationalGroup,2000to2010eOrganicJobGrowth38%ReplacementRequirements62%TotalOpenings:57.9MillionJobsOccupationsWithAboveAverageReplacementRequirementsProduction81%Office&Admin.Support72%Sales72%Installation66%7Twelveoccupations--twoofwhicharefastgrowing--willaccountforalmost60%ofopenings.FoodPreparation/ServicesEducation,Training,LibraryManagementFinancial,InformationClerksHealthCarePractitioners/TechnicalOfficeSupportComputer/MathematicalMaterialMovingConstructionTradesRetailSalesPersonalCareCashiersLargestNumberofNew/ReplacementJobs(2.0Million+)59%ofJobOpenings8ThejobswiththehighestorganicgrowthratesareProfessionalinnature.Computer/MathematicalHealthCareSupportCommunity/SocialServicesAdvertisingSalesProtectiveHealthCarePractitioners/TechnicalModels,DemonstratorsFinancialServiceSalesTelemarketingPersonalCareArts,Design,EntertainmentHighestGrowthRate:NewJobs(+20%ExpectedGrowth)22%ofJobOpenings9LargestNumberofNewJobs(2,600+)34%ofNewJobsRetailSalespersonsGeneralManagers(TopExecs)GeneralOfficeClerksCashiersJanitorsandCleaners(notMaids)ComputerSupportSpecialistsLandscapingLaborersLightTruckDriversGuardsSystemsAnalysts(EDP)WaitersandWaitressesReceptionistsandInformationClerksOfcourse,thisvariesbymarket.HighestGrowthRate:NewJobs(+37%ExpectedGrowth)12%ofNewJobsComputerSupportSpecialistsComputerEngineersSystemsAnalysts(EDP)AmusementAttendantsMedicalScientistsBiologicalScientistsParalegalPersonnelReligiousActivitiesDirectorsParkingLotAttendantsEngineering,Math,andNaturalScienceManagersBusinessServiceSalesAgentsDatabaseAdministratorsLocalMarketData10ThemajorityofallexpectedjobopeningsareforoccupationsthatrequirelessthanaB.A.…JobOpeningsbyEducationalorTraining,2000–2010eB.A.orHigher21%LessthanaB.A.79%TotalJobOpenings=45.7MAssociate’sDegree6%VocationalAward6%RelatedWorkExperience7%Moderate/Long-TermOJT27%Short-TermOJT54%TotalJobOpenings=57.9M11…andtypicallypayless.MedianAnnualIncomesbyEducationalorTrainingRequirement,2000$20,683$26,522$32,790$36,814$30,849$36,574$33,769$0$50,000$100,000Short-termOJTModerateOJTLong-termOJTRelatedWorkExperiencePostsecondaryVocationalAwardAssociateDegreeMedian,AllOccupationsAnnualMedianSalary1217%26%15%42%0%50%100%1998Nationally,almost60%ofworkersareemployedbycompanieswithunder500employees.DistributionofFirmsLessthan1010to99100to499500+Employees78%20%1%1%0%50%100%199958%DistributionofWorkers1317%26%42%25%19%14%15%42%0%50%100%TotalU.S.MarketAgain,thisvariesbymarket.Lessthan1010to99100to499500+Employees58%81%DistributionofWorkersbyFirmSize,1999LocalMarketData14RecruitmentBaseline:EmploymentMarketKeyTakeawaysNewspapersneedtodevelopproducts,services,andchannelstoreach:SmalleradvertisersLower-endjobsGrowthareasshouldbetargeted:ComputerandMathematicaloccupationsHealthcarePractitionersandTechnicaloccupationsMarketlevelanalysesneedtobedonetoidentifylocalopportunities15Theproportionofthelaborforce45yearsandolderhasgrown,andthetrendisexpectedtocontinue.9%15%10%11%27%23%22%19%27%22%16%22%23%11%10%13%6%6%0%50%100%198020002010eDistributionofCivilianLaborForcebyAge,1980to2010e16to1935to4445to5455to6465andolder20to2425to34%ofTotal30%39%106.9140.9157.7LaborForce(millions)3%2%3%16LaborForce(millions)Theproportionoffemalesinthelaborforceisalsoincreasing,reaching47%in2000.DistributionofCivilianLaborForcebyGender,1980to2010e57%53%52%43%47%48%0%50%100%198020002010eMaleFemale106.9140.9157.7%ofTotal1737%51%15%15%48%34%0%50%100%19802000Abouttwo-thirdsofwomenwithchildrenunder18areworking--upfromabouthalftwentyyearsago.Labo