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ThomasMichaelHogg11thOctober2010The4P’sofSportsMarketingSportsMarketingEvent-TecdeMonterreyThomasMichaelHoggThe4P’s11thOctober2010ThomasMichaelHoggThe4P’sProfit.Performance.Passion.Purpose.11thOctober2010ThomasMichaelHoggProfit.Sales.adidasWorldFootballMarketLeader.KeycompetitorNike.ProfitableGrowth.11thOctober2010ThomasMichaelHoggPerformance.Marketing/Product/Endorsement/Communication/PR.11thOctober2010ThomasMichaelHoggPassion.It’smorethanjustabrandorproduct.11thOctober2010ThomasMichaelHoggPurpose.“Youarewhatyouworryabout.”11thOctober2010Thanks.Anyquestioniswelcome.ThomasMichaelHoggthomas.hogg@sintec.com.mxThomasMichaelHoggthommy_c11thOctober2010