被金钱奴役的传媒良知——论转型时期市场对我国大众传媒的经济控

华中科技大学硕士学位论文被金钱奴役的传媒良知——论转型时期市场对我国大众传媒的经济控制姓名：邹伟申请学位级别：硕士专业：新闻学指导教师：申凡20060511iiiAbstractAsthemassmediainchinawalkontothewayofmaturemarketingmanagement,economicbenefithasbeenthebasedriveofthesurvivalanddevelopmentofnewsunits.Intherecentyears,thereoccurssomenegativeinfluencefromtheeconomiccontroluponthenewsreporting,whichhasatrendofgettingworse.However,thereseemstobealackofsystematicresearchineconomiccontrolbyjournalismacademicsofourcountry.Inthiscase,Iamtryingtogiveacritisticexplorationinthispaperontheeconomiccontrolfrommarketstomediumofourcountryinreformingperiod.Andregardthisglobalpropositionfromoverall,systematic,comparisiveangleofview,inordertoestablishasetofnewsoperatingsystemsuitingthesocialistmarketingeconomylawofdevelopment,andconstructasortofmainstreamculturalspiritinternalizingthesocialresponsibilityofthemassmedium.Thepaperseteconomiccontrolfrommarketsastheresearchobject,firstly,I’dliketotellthebackgroundandreasonofitsappearing,theninterpretitsconceptandcategoryinmypaper,andsumuptheactualpresentsandthenegativeinfluences.Secondly,I'llcombtheshapeandtheoryofthewestliberalistmedium,inspectthesocialrootoftheeconomiccontrolfromsystematicandculturalareas,whichprofitsformediamarketingadvancementofourcountry;Baseonthesyntheticevaluationtothestateeconomicenvironment,I'llproposethecoreargumentofthepaper,whichisthepubliclocalizationofourmassmediainsocialsystem;Thencarryonreconsideringmediabyitself,toseekthebreakthroughpositivelyinseveralaspectssuchasmanagingsystem,occupationalethics,guardingstrategyandsoon;Finally,examinetheexternalenvironmentofourmediumrecarefully,strengthenthelegalsystemsupervisionofmediapublicopinion,toprovideforourgovernmentsomeforesightednessreferenceonavoidingthemarketforceexpandingrecklesslyinthepublicsphereofourcountry.KeywordsEconomiccontrol,mediacriticism,Publicjournalism,Journalisticprofessionalism,mediaeconomy.120062005IT20032380[1]41947192019905123611.11987[2]20017800050008600ITWTO5200182020031.21.2.18[3]20197691.2.22080[4]101.2.320048011[5]1.320043000[6]2005111.3.1121.41.3.2[7]13[8][9]1.3.3200656.6%Internet14Internet[10]1.3.4303000[11]1522.12.1.119162.1.2[12][13]17[14]2.1.3201953100101923181975[15]2.22.2.120[16][17]192.2.2[18],[19]2.2.3194720[20][21][22]liberaldemocracyMacdonald1995)businessinterestspublicinterests202.2.4501983460[23]211990[24]TheodoreL.Glasser2233.12020[25]801985[26]233.23.2.1197850241980[27]19963.2.220312[28]253.33.3.1[29]263.3.2[30]273.3.32004[31][32]28[33]2944.14.1.14030[34]4.1.22001[35]314.1.34.1.4212004616820051017324.24.2.13320[36]4.2.234[37]4.2.32002358243655.15.1.121200637[38]5.1.2385.1.3395.25.2.1405.2.220036.224415.2.3[39]E-mail5.2.442[40]43[41]44200633045[1]20049[2]20015[3]19953[4]P13420005[5]P27420023[6]2004200520055[7]P17920007[8]P17720031[9]P26720025[10]200511[11]2006212[12]P1321982[13]Altschull,J.Herbert.Agentsofpower.NewYork:Longman,1965,P.299[14]P18620011[15]P290199710[16]P141199912[17]P32000[18]P14420006[19]P151200212[20]P819897[21]P671980[22]20041027[23][26]P123P2651988[24]20044[25]200311[27]2005415[28]20001[29]20063[30]P2241999[31]200422646[32]2006320[33]P320P1320039[34]P1171994[35]P209200011[36]20016[37]P6720023[38]2006222[39]1999[40]P15120034[41]:,2002124748[1]Blum,E.&Wilhoit,F.(1990).MassmediabibliographyAnannotated,selectedlistofbooksandjournalsforreferenceandresearch.UrbanaUniversityofIllinoisPress[2]Carlson,Dennis.Professoraspoliticalactors.Fromreproductiontheorytothecrisisofschooling.HarvardEducationalReview,Vol.57.No3,August1987.[3]Britzman,D.P.,Practicemakespractice.acriticalstudyoflearningtoteach,AlbanyStateUniversityofNewYorkPress,1991,[4]Skilbeck,MalcolmtheroleofresearchinteacherEducationEuropeanJournalofTeacherEducation,Vol.15,No.12,1992.[5]Smyth,J.andShacklock,G.Re-makingteaching.Ideology,policyandpractice.Lon-donRoutledge.1998[6]Freire,Paulo.PedagogyoftheCity.NewYorkContinuum,1993,P44[7]Rogus,JosephF.Teacherleaderprogramming.theoreticalunderstandings,JournalofTeacherEducation,Jan-Feb,1988.[8]KennethR.Howey.Sixmajorfunctionsofstaffdevelopment.anexpandedimperative.JournalofTeacherEducation,Jan-Feb,1985.[9]LenMasterman:MediaEducationandItsFuture,MassCommunicationReseach-OnProblemsandPolicies,AlbexPublishingCorporationNorwood,NewJersey,1994.[10]KevalJoeKumar:MediaEducationinDevelopingCountries-TheIndiaExperience,MassCommunicationReseach-OnProblemsandPolicies,AlbexPublishingCorporationNorwood,NewJersey,1994.[11]CorneliaBrunner:TheNewLiteracyoftheNet,ElectronicLearing,Setemper,1995.[12]1990[13]20006[14]199912[15]20006[16]19849[17]20008[18]20007[19]199849[20]1993[21]2000.4[22]19889[23]1988[24]199710[25]1982[26]2002[27]200212[28]1994[29]20025[30]20011[31]19969[32]•1980[33]J19897[34]P2241999[35]1998[36]2002[37]20034[38]19898[39]20006[40]19986[41]120006[42]20017[43]20006[44]20005[45]20011[46]20008[47]1999[48]200011[49]20051[50]1998750[51]•1988[52]2000[53]-20002[54]20039[55]19999[56]20025[57]20035[58]19999[59]1997[60]2003[61]19993[62]20038[63]20038[64]20032[65]20023[66]20038[67]20031[68]20013[69]20044[70]2005415[71]20021[72]19953[73]200