论新媒体传播传受主体及其关系的转变

200911()Nov.2009216JournalofChongqingUniversityofPostsandTelecommunications(SocialScience)Vol.21No.63(,400065):,,,,,:;;;:G206:A:167328268(2009)0620074207,,,,1:1,,,,,,,,,,,,,,,,,1,,473:2009209204:(19562),,,,()1922,60,,,,,,,,,;,[1]214,,,,,,,,,,;,,;,[1]217,,:,,,,//,[2]4,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web210,,,310,:110,;210,,,,,;57310,,,,,,,,,,(),,1974,E,,1977,:(1),(2):,,;,(3),(4),(5),,,[1]184,,,,,,1.,,BBS,,,,,2.:,,,,,,,,:,,,[3],,,,,3.,,,,,,5W,,,,,,,,,,,,,,??,,,()67,,,,,,,,,,,,,,Web2.0,,,,BBSMSNGoogle,,,:,;,,;,,;,,[4],,,,,,,,,,,,,,,,;,,,,,,,,(),1974,1980:,:(1);(2),;(3),,,,,,,,,,,,,,,:1.,,77,,,,,,,,,,2.,,,,,,,,,,,:,(),;(BBS),[5]3.,,,,,BBS,,,,,,,,,,,,(),,,(),?:,,,,,2006,,,:,!,:Web2.0,60,2006,,,,,,,,:,,,[2]8487RSS,,,,RSS,,,,BBSBBS,,,,BBS,,BBS,BBS,,,,BBS,,,(),,,:,,,,,,,,,,,,,,,,,,,,?,/,,,,,,,,,,,,[2]48,,,,,BBS,,,,,,,,,,,97,,,:[1].[M].:,1999.[2].[M].:,2000.[3].:[N].,2005206215(22).[4].[M].:,2002:59.[5].[J].,2006(4):1.OntheDisseminatorandAudienceoftheNewMediaCommunicationandtheChangeofTheirRelationshipLIJian2qiu(CollegeofMedia2Arts,ChongqingUniversityofPostsandTelecommunications,Chongqing400065,China)Abstract:Withthedevelopmentofthemediatechnology,therecomesmoreandmorenewmedia.Theyarechan2gingthecommunicationtheory,theecologyofcommunicationandpeoplepspsychologyofusingthemedia.Whatpsmore,thecommunicationpatternofthemediamarkethasbeendividedagain.Thenewmedia,especiallyInternetandcellphone,comesintopeoplepsdailylifeandrealizespeoplepssimultaneousparticipationofcommunication.Therelationshipbetweendisseminatorandaudienceisbecomingfuzzier,andformsamulti2polarandchaoticrela2tionship.Keywords:traditionalmedia;newmedia;disseminativerelation;change(:)(54),,:[1].[J].,2007(7):32233.[2].[J].(),2006(1):56258.[3].[J].(),2009(3):1072111.EconomicAnalysisoftheFinancingDifficultiesforPrivateSMELIZhi2hong(AuditDepartment,ChongqingUniversityofPostsandTelecommunications,Chongqing400065,China)Abstract:Atpresent,theprivateSMEshaveenteredthestageofrapidexpansionofcapitalintensiveupgrade,andtheyneedabundantcapitalfordevelopment.However,thecurrentfinancingsystemandchannelcannotmeettherequirementofSME.Fromtheeconomicperspective,themainreasonistheinformationasymmetry,namelytheprivateSMEcannotdelivertheexactinformationabouttheenterprises’developmenttotheoutside,andthebanksdon’thavemuchinformationabouttheenterprises.Hence,thispaperfocusesonhowtosolvethefinancingdiffi2cultiesthatrestricttheenterprises’healthydevelopmentandproposesthecountermeasuresfromtheangleofenter2prises’scientificdevelopment.Keywords:smallandmediumenterprise(SME);financingdifficulties;informationasymmetry;systemreform(:)08