试拟方言族群媒体的文化

行例2004年年立2004年228行例數流易見來年女不年年理行異理念不類(beefstew)拉saladbowlToExploretheCulturalMarketingModelofEthnicMedia:takingHakkaRadioStationsasExamplesHakkaethnicgroupcouldberegardedasoneoftheminoritygroupsinTaiwan.ThepositioningformostHakkaradiostationsistotransmitHakkalanguageandculture.However,alotoflistenersofHakkaradiostationsfocusonseniorandfemalecitizens,whichseemsnottoachievethegoaloftransmitHakkaculturethroughdifferentgenerations.ThisresearchtakesexamplessuchasCentralRadioStations,ChineseBroadcastingCompany,andFormosaHakkaRadioStationtodiscussthefollowingquesttions:1.WhatculturalresourcesareusedbyHakkaradiostaions?HowHakkaradiostationsoperatecultualmarketingmodel?ThepositioningforHakkaradiostationsisservingHakkapeople,buttheinnovationofmanagementfortheseradiostaionscausetheuncertainyofexistinglisteners.ThisreflectsthetrendofcarryingouttheideaofmulticulturalsocietyinTaiwanisfacingthechoiceofbeingabeefsteworsaladbowl?1類留行數領臨年行年歷見度立更里年立歷率數年年金北年立年陸年來年年數流易見來年女不年年理行利領利領兩念了例利利領2論領利便領利念論利利念利來利利利行利類類利類利利倫理利不例行烈刺利利祿立不利度利利利理論—利數利不數利利理論—利不律領利理論—利理論識來說理論理論利理論利數利理論說數利利理論利不利度利理論利理論不不3不異例利不理論不易更兩理論異歷利利論利見利落來利落不力力力度度了不力力率利易見理露聯便異來便便異不流行屢見不不異利論了力利理利落量不不年4利領領論領領論不倫盧蘭領蘭論領歷領落領識領說了領見不領領來立類兩參領龍領利領便領領類降領參力落羅見利—論領論林立論利理來臨領領不領律不利5不參利理力量領不了利率行量率率不利理利令年陸來力參領見參論聯年說聯參利量不利利利聯年利不不年利年說參理念勒不論度利參利不參利利參利力參利說參參不參念列6利行律利不利利更立參參僚不不度理論力數什類更來更參參參不參落立利勵參利行隆參行度老度例不練力不勵見見不見讀讀論參論不參練不牢利利見利隆不利更7見理讀利路參行識參行類留行行林行說來識度零行度零不識度零行度零參行識度零行度利行不不量不行利行8零識度行零度零料來參利行立論行行識流理行類行行行識理行來金參行9零理理金識理行料來例索行參了參行年年料度參度年梁年年年劉年理李年3:003:30立年3:404:20年4:305:30度了了了識行10了了見了了數見數了臨了類見度陸了參梁便立來立陸了說說立.…..說數說立李‧‧‧參句來籠了梁來來里留陸來年北蓮栗年北行11來北栗北老不異令行論律樂樂令年樂北立了量年聯論北狀說來來來來來烈里留什更烈來陸了北蓮北北李立了來說什理論不類類行老什裡不來裡年老說不梁年年參流行樂年年年不12流行領流行陸流行來流行年不茶老臨識識烈了陸不論立論立論論令拉離了年令路藍縷不參年不流利不諒令年參老念來來了年什什了年力不力理念來說識理了陸了來留禮六六立梁便不諒不說不流利劉識度理13樂行零力聯說年令量立利理聯理令聯理不參不了類年年年不更年來識量利識說料參識更不了來說參說說類了年了令年令李立利理理令梁聯料參不了年劉14聯了參力不立陸了‧‧‧參梁行錄錄例復識不陸論年立年識論年更不復復理了不說說了類不來說什梁年兩不論論15行行行識流理度論參理不行異來兩聯論參來臨識不立論識理不老理年理念理行陸栗行年年識行例率念流聯不異理念不16類(beefstew)拉saladbowl泥泥不留不行來流利年不易不易不流利年參累了年行聯識陸行行行理聯理識北行17聯行行行不率行路行行理論不金立年參勵陸參林年行念北立論麗年北老年論北論北北年利利理論年理論北黎年讀年北金年北龍年路領例北論年流行北行18年北金年理念北年行蓮理論年北年率理立北年歷北論Arendt,H.(1958).TheHumanCondition,London:UniversityofChicagoPress.Aufderheide,P.(1992).“Cabletelevisionandthepublicinterest”,JournalofCommunication,42(1),pp.52-65.Banfield,F.C.(1955).Politics,PlanningandthePublicInterest,Glencse:FreePress.Basu,K.(1995).“Marketingdevelopingsocietycrafts:aframeworkforanalysisandchange”(pp.257-298).inJ.A.CostaandG.J.Bamossy(eds.)MarketinginaMulticulturalWorld.ThousandOaks,CA:Sage.Belk,B.W.andPaun,M.(1995).“EthnicityandconsumptioninRomania”(pp.180-208).inJ.A.CostaandG.J.Bamossy(eds.)MarketinginaMulticulturalWorld.ThousandOaks,CA:Sage.Bouchet,D.(1995).“Marketingandtheredefinitioanofethnicity”(pp.68-104).inJ.A.CostaandG.J.Bamossy(eds.)MarketinginaMulticulturalWorld.ThousandOaks,CA:Sage.Caray,K.(1978).Access:Evolutionofthecitizenagreement.JournalofBroadcasting,2(1),pp.95-106.Cohen,S.andTaylor,L.(1976).EscapeAttempts.Harmondsworth:Penguin.Costa,J.A.&Bamossy,G.J.(1995).“Cultureandthemarketingofculture”(pp.299-328).inJ.A.CostaandG.J.Bamossy(eds.)MarketinginaMulticulturalWorld.ThousandOaks,CA:Sage.Downs,A.(1962).“Thepublicinterest:it’smeaninginademocracy”,SocialResearch,29(1),p.1.Entman,R.M.andWildman,S.S.(1992).“Reconcilingeconomicandnon-economicperspectivesonmediapolicy:transcendingthemarketplaceofideas”,JournalofCommunication,42(1).Habermas,Jurgen(1989).TheStructuralTransformationofthePublicSphere:Aninquiryintoacategoryofbourgeoissociety,(trans).BurgerThomas,Cambridge,Mass:M.I.T.Press.Joy,A.,Hui,M.,Kim,C.andLaroche,M.(1995).“Theculturalpastinthepresent:themeaningofhomeandobjectsinthehomesofworking-classItalianimmigrantsinMontreal”(pp.145-179).inJ.A.CostaandG.J.Bamossy(eds.)MarketinginaMulticulturalWorld.ThousandOaks,CA:Sage.Krugman,D.M.&Reid,L.N.(1980).“ThepublicinterestasdefinedbyFCCpolicymakers.”JournalofBroadcasting,24,pp.311-321.Luhmann,N.andHabermas,J.(1971).TheoriesderGesellshaftoderSocialtechnoligie,Frankfurt.Matta,F.R.(1984).Asocialviewofinformation,pp.63-38.InG.GerbnerandM.19Siefer(Eds.)WorldCommunication:Ahandbook,NY:Longman.McQuail,D.(1992).MediaPerformance-MassCommunicationandthePublicInterest,CA:Sage.McQuail,D.(1994).Masscommunicationandthepublicinterest:Towardssocialtheoryformediastructureandperformance.InCrowley,D.&Mitchell,D.(Eds.).CommunicationTheoryToday,PolityPress,pp.235-253.Menon,V.(1986).AccesstoinformationandparticipationincommunicationasbasicnecessitiesforthecommunicationstructureofAsiansocieties,MediaAsia,13(2),pp.88-90.Mills,C.W.(1970).TheSociologicalImagination,Harmondsworth:Penguin.Silberman,M.(1979).“Popularparticipationthroughcommunication”,MediaAsia,6(2):22-35.Snijders,M.L.(1983).Therighttocommunicate:thelatestefforttoputthemediaundercontrol,Gazette,31,pp.3-7.Thompson,J.B.(1990).IdeologyandModernCulture:Criticalsocialtheoryintheeraofmasscommunication,Stanford:StanfordUniversityPress.Touraine,A.(1977).TheSelf-ProductionofSociety,London:UniversityofChicagoPress.20