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2019年雅思考试阅读理解模拟练习试题及答案A.WhenDenisHennequintookoverastheEuropeanbossofMcDonald’sinJanuary2004，theworld’sbiggestrestaurantchainwasshowingsignsofrecoveryinAmericaandAustralia，butsalesinEuropeweresluggishordeclining.OneexceptionwasFrance，whereMrHennequinhaddoneasterlingjobasheadofthegroup’sFrenchsubsidiarytosellmoreBigMacstohiscompatriots.Histaskwastoreplicatethissuccessinall41oftheEuropeancountrieswhereanti-globalisers’favouriteenemyoperates.B.SofarMrHennequinisdoingwell.LastyearEuropeansalesincreasedby5.8%andthenumberofcustomersby3.4%，thebestannualresultsinnearly15years.Europeaccountedfor36%ofthegroup’sprofitsandfor28%ofitssales.DecemberwasanespeciallygoodmonthascustomerstooktoseasonalmenuofferingsinFranceandBritain，andtoapromotioninGermanybasedonthegameofMonopoly.CMrHennequin’srecipeforrevivalistobemoreopenabouthiscompany’soperations，tobe“locallyrelevant”，andtoimprovetheexperienceofvisitinghis6，400restaurants.McDonald’sisblamedformakingpeoplefat，exploitingworkers，treatinganimalscruelly，pollutingtheenvironmentandsimplyforbeingAmerican.MrHennequinsayshewantstoengageinadialoguewiththepublictoaddresstheseconcerns.D.Heintroduced“opendoor”visitordaysineachcountrywhichbecamehugelypopular.InPolandalonesome50，000visitorscametoMcDonald’sthroughthevisitors’programmelastyear.TheNutritionInformationInitiative，launchedlastyear，putdetailedlabelsonMcDonald’spackagingwithdataoncalories，protein，fat，carbohydratesandsaltcontent.Thedetailsarealsoprintedontray-liners.E.MrHennequinalsowantspeopletoknowthat“McJobs”，thelow-paidmenialjobsatMcDonald’srestaurants，aremuchbetterthanpeoplethink.Butsomeofhiseffortshavebackfired：lastyearhesparkedacontroversywiththeintroductionofa“McPassport”thatallowsMcDonald’semployeestoworkanywhereintheEuropeanUnion.PoliticiansaccusedthefirmofaploytomakecheaplabourfromeasternEuropemoreeasilyavailabletoMcDonald’smanagersacrossthecontinent.F.Tostayintouchwithlocalneedsandpreferences，McDonald’semployslocalbossesasmuchaspossible.ARussianisrunningMcDonald’sinRussia，thoughaSerbisinchargeofGermany.Thegroupbuysmainlyfromlocalsuppliers.Four-fifthsofitssuppliesinFrancecomefromlocalfarmers，forexample.(SomeoftheFrenchfarmerswhocampaignedagainstthecompanyinthelate1990ssubsequentlydiscoveredthatitwas，infact，buyingtheirproduce.)AndithirescelebritiessuchasHeidiKlum，aGermanmodel，aslocalbrandambassadors.G.InhispreviousjobMrHennequinestablisheda“designstudio”inFrancetospruceuphiscompany’sdrabrestaurantsandadapttheinteriortolocaltastes.ThestudioisnowmastermindingimprovementseverywhereinEurope.Healsosetupa“foodstudio”，wherecooksdevisenewrecipesinresponsetolocaltrends.H.GivenFrance’sreputationasthemostanti-AmericancountryinEurope，itseemsoddthatMcDonald’srevivalinEuropeisbeingledbyaFrenchman，usingideascookedupintheFrenchmarket.ButFranceisinfactthecompany’smostprofitablemarketafterAmerica.ThemarketwhereMcDonald’sisweakestinEuropeisnotFrance，butBritain.I.“FixingBritainshouldbehispriority，”saysDavidPalmer，arestaurantanalystatUBS.Almosttwo-thirdsofthe1，214McDonald’srestaurantsinBritainarecompany-owned，comparedwith40%inEuropeand15%inAmerica.Thecompanysuffersfromthevolatilityofsalesatitsownrestaurants，butcanrelyonsteadyincomefromfranchisees.Soitshouldsellasmanyunderperformingoutletsaspossible，saysMrPalmer.J.M.MarkWiltamuth，ananalystatMorganStanley，estimatesthatEuropeancompany-ownedrestaurants’marginswillincreaseslightlyto16.4%in2007.Thisisstilllessthaninthelate1990sandbelowAmerica’s18-19%today.ButitismuchbetterthanbeforeMrHennequin’sreign.HeisalreadybeingtippedasthefirstEuropeancandidateforthegroup’stopjobinIllinois.NobodywouldcallthataMcJob.Questions1-6DothefollowingstatementsreflecttheclaimsofthewriterinReadingPassage1?WriteyouranswerinBoxes1-6onyouranswersheet.TRUEifthestatementreflectstheclaimsofthewriterFALSEifthestatementcontradictstheclaimsofthewriterNOTGIVENifitisimpossibletosaywhatthewriterthinksaboutthis1.McDonaldwasshowingthesignofrecoveryinallEuropeancountriesexceptFranceafterDenisHennequintookofficeasthebossofEuro-markets.2.Startingfromlastyear，detailedlabelsareputonMcDonald’spackaginganddetailedinformationisalsoprintedontray-liners.3.Franceissaidtobethemostanti-AmericancountryinEurope，buttheideasofthe“opendoor”visitingdaysand“McPassport”areinventedintheFrenchmarket.4.BritainpossessestheweakestMcDonaldmarketamongEuropeancountriesandapproximately1214McDonald’srestaurantsarecompany-owned.5.AccordingtoDavidPalmer，arestaurantanalystatUBS，DavidHennequinshouldtreattheproblemaboutMcDonaldinBritainasthemostimportantthing.6.DavidPalmersuggestedthatthemanagementofMcDonalodinItalyshouldsellasmanyitsoutletswhichlosemoneyinbusinessaspossibleforrevival.Questions7-10ChoosetheappropriatelettersA-Dandwritetheminboxes7-10onyouranswesheet.7.Theword“sterling”inline3ofParagraphAmeans__________.A.difficultB.menialC.terribleD.excellent8.WhichofthefollowingstatementsontheaccusationofMacDonaldisNOTTRUE?A.Ittendstomakepeoplefat.B.Itsoperationsareveryvague.C.Ittendstoexploitworkers.D.Ittendstotreatanimalscruelly.9.Whichofthefollowingmeasurestakenb