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Whatareyouofferingthecustomer?你能提供什么客户？Abusinessconceptsolvesaproblemormeetsaneedonthemarket.Oneofthekeystosuccessisthereforetoseewhatneedsorproblemscustomershaveandthentoofferthemasolution.企业的经营理念能够解决问题，或满足市场需要。成功的关键之一是因此看到什么需求或问题的客户，并为他们提供了一个解决方案。Yourbusinessconceptcanbesellinganestablishedserviceorproductinanewwayfocusingonacompletelynewcustomergroupsellingacompletelynewserviceorproduct您的业务概念可以会既定的服务或产品在出售出售一个全新的服务或产品的全新客户组为重点的新方法IdentifywhatisuniqueaboutyourbusinessSometimesthereisroomonthemarketforseveralactorssellingthesameserviceorproduct,butitisoftenvaluabletoidentifyyourownmarketprofile.确定哪些是唯一对您的业务有时有房在市场销售的相同的服务或产品，几个演员，但却往往有价值来确定自己的市场配置文件。Agoodbusinessconceptanswersthefollowingquestions:Whoisthecustomer?Whatcanthebusinessofferthecustomer?Whatisuniqueabouttheofferforthecustomer?良好的商业概念回答了下列问题：客户是谁？什么可以业务提供客户？关于为客户提供独特的是什么？Considerwhatentrepreneursinotherindustriesdothatcouldinspireyouinyouroperationstodevelopyourbusinessconceptandyourbusiness.考虑什么企业家在其他行业做，能够激励你在您发展您的业务概念和您的业务的操作。Youshouldbeabletoanswerthefollowingquestionsaboutyourbusinessconcept:您应该能够回答下面的问题对您的业务概念：Whatisthepurposeofmybusinessonthemarket?我在市场上的目的是业务的什么？Isthereaneedformyproductorservice?是否需要我的产品或服务吗？Onwhatmarketormarketsismybusinessoperating?Whoarethecustomers?我的业务经营上哪些市场或市场？客户是谁？Ismybusinessconceptunique?Ifnot,whatdistinguishesmybusinessconceptfromcompetitors?我的经营理念是唯一的吗？如果不是，与竞争对手的区别在于我的业务概念吗？Whatwillmakecustomerschoosemybusinessaheadofcompetitors?什么会让客户选择我的竞争对手领先的业务？Whatarethekeyprofitabilityfactorsformybusiness?为我的企业的盈利能力的关键因素是什么？Ismybusinessconceptaffectedbycyclicalchangesintheeconomy?我的经营理念被受经济的周期性变化吗？Makeabusinessplan制定业务计划Nomatterwhatyouworkon,youhaveeverythingtogainfromplanningyourstartandbeingwellprepared.Thisisusuallycalledmakingabusinessplan.Inthebusinessplanyoudescribehowyouaregoingtoputyourbusinessconceptintoeffectsothatyouhaveclearobjectivesforyouroperations.Thinkthroughyourbusinessconceptcarefullybeforestartingup.Describe不管你什么工作，你会得到一切从规划启动和人，以及编写。这通常被称为制定业务计划。在业务计划中你描述你如何使您的业务概念生效，以便为您的操作有明确的目标。三思通过您的业务概念做起。描述whatgoodorserviceyouwanttosell什么好或您要销售的服务whoisgoingtobuythegoodorservice谁来买好或服务whatthemarketlookslike市场是什么样子youradvantagesanddisadvantagescomparedwithcompetitors您与竞争对手相比的利弊Yourbusinessplanhastodevelopalongwithyourbusiness您的业务计划，随着您的业务Whenyouyourselfhaveagoodgraspofwhatyouwanttodoinyourbusinessandhowitisgoingtobedone,youcanbemoreconvincingingettingotherpeopletolistenandtakeaninterest.Suppliersandcustomersmayalsobeinterestedinseeingyourbusinessplan.Yourbusinessplanhastobealivingdocumentthatkeepspacewiththedevelopmentofyourbusinessandisupdatedregularly.当你自己掌握您要在您的业务和如何去做时，你可以得到倾听和感兴趣的其他人更令人信服。供应商和客户可能还想看看你的商业计划。您的业务计划必须是一个活动文档，跟您的业务的发展，并会定期更新。Contentsofabusinessplan商业计划书的内容Abusinessplanhastobeeasytounderstand.Ithastocontainfactsandbeserious,butitalsohastoarouseinterest.Abusinessplanmaybemoreorlessdetaileddependingontheparticularbusiness.Somepointsthataregenerallyalwaysincludedareinformationabout商业计划必须是易于理解。它包含事实和严重，但也有兴趣。商业计划书，可能更多或更少取决于特定的业务的详细。通常总是包含的一些要点是有关的信息theowner(s)ofthecompany业主（）的公司experienceandexpertise经验和专业知识businessconcept经营理念productorservice,includingpricing产品或服务，包括定价marketandcustomers市场和客户competitors竞争对手marketingstrategy营销策略Suppliers供应商resourceneeds资源需求budgetsandcashflowandprofitforecasts预算和现金流和利润预测timetableandplanofactivities时间表和计划的活动Owncontribution自己的贡献Fundingthestart-up启动资金Duringtheinitialperiodbeforesaleshavegotofftheground,youneedstartingcapital.Mostbusinessesneedtobebuiltupoverseveralyearsbeforetheybecomeprofitable,anditisaswelltobepreparedforthisfromtheoutset.Afterthat,theday-to-dayoperationsinthebusinesswillbefundedfromsalesrevenue.初期销售过了地面之前,您需要启动资金。大多数企业需要建立多年前他们成为有利可图的它也是从一开始就对此有所准备。之后，将从销售收入资助企业的日常运作。Ownfundsandhardwork自己的资金和辛勤工作Soitmaybesometimebeforeyoucantakeafixedsalaryfromyourbusiness.Butthebillswillcontinuetocomeinasusual.Thisiswhyitisimportanttogetthroughtheinitialperiodwithoutincome.Youcandosobyusingsavings,gettinganextrajoborstayingoninyouroldemploymentduringyourstart-up,perhapsonapart-timebasis.Thegreatbulkofentrepreneursstarttheirbusinessfromtheirownfundsandhardwork.所以它可能是一段时间才可以采取固定的工资从您的业务。但这项条例草案会继续像往常一样进来。这就是为什么很重要的是要通过初期没有收入。您可以通过使用储蓄，获得额外的工作或留在您老的就业期间你的初创企业，可能以兼职形式。大批量的企业家开始他们的业务，从他们自己的资金和艰苦的工作。Workoutyourprivatecosts找出您的私人成本Trytoformaviewofhowmuchmoneyyouneedtostartyourbusinessandtocoveryourrunningexpenditureforoperatingthebusinessoverasix-monthperiod.Atthesametime,youmustworkoutyourprivatecostssothatyouhaveenoughmoneylefttoliveon.尝试到窗体视图的多少钱您需要启动您的业务和经营业务，为期六个月您正在运行的开支。同时，你必须出您的私人成本工作，因此，您有足够的钱左活下去。Whenyoustartabusinessyoumayneedmoneyfor当您启动业务时，您可能需要为钱buyingmachinery,equipmentandsoon购买机械和设备等marketing,suchasadvertisingandbrochures市场营销、广告和宣传手册等currentexpendituresuchasrent,telephonebills,officesuppliesandsoon当前的开支，例如租金、电话费、办公用品等Soletrader唯一的商人Beingasoletradermaysuityouifyouaregoingtostartabusinessonyourown.Youarenotrequiredtoputupanycapital,butthereisnocleardividinglineeitherbetweenyoupersonallyandyourbusinesswithregardtofinances.Asoletraderbusinessisalwaysownedbyaper