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:2010-01-19:(1977-),,,;(1961-),,,,1,2(1.,116026;2.,130012):,,,;;,,:;;;:F752.62:A:1005-1007(2010)07-0077-06Abstract:Asanideologyandeconomicpolicy,mercantilismhasafar-reachingimpactonlatergenerations.A2longwiththefinancialcrisisdeepening,thenewmercantilismoftheU.Salsohasarisingtrend.Sino-UScul2turetradefrictioninrecentyearsepitomizeexportmonopoly,thebranchofnewmercantilism:thecontinuousdevelopmentofculturalindustriesandstrongcompetitivenessofculturaltradeistherealisticbasis;improvedintel2lectualpropertysystemandthebilateralandmultilateraltradingsystemistheinstitutionprotection;throughexpor2tingAmericanculturevaluessoastorealizeculturalhegemony,istheultimategoaloftheexportmonopolyim2plementationoftheU.S.KeyWords:NewMercantilism;ExportMonopoly;Sino-U.S.;CulturalTrade20098,(WTO),,,20074,,,,,,,,,2009,,,,,,,,,,,:14152010730(246)MODERNFINANCE&ECONOMICSNo.7,2010Vo1.30GeneralNo.246,(1954),,,,,(newmercantilism),,,2090,,,2080,,,,;,,;,,,,,,,,,,,:,,;,,;,,,,:,,,,,,,,,,,,,,,,,,,,,,,,,8720107(:;;;;;;;;)(:CDDVD)(:;;;;;;;;)(:;;),,1996,,,,75%60%6%7%,50%2008183(278),3.642.6%,1.5%2008500,243,42,42,38,15,3%,40%,50%,()90%150,,,,,12007RCA:(UNCTAD),RCATC,,UNCTAD,RCA1(,RCATC),2007371.31,150.43,40.51%,4,7.67,RCA,,2.81,,1.241.23,RCA0.24,,,,,,,,,,,,,,,,,,,,97307,:20107RCA,,:RCA=(Xe/X)/(We/W);Xe,X;We,W,RCA2.5,;1.25RCA2.5,;0.8RCA1.25,;RCA0.8,TC,(comparativeadvantageindex,CAI),(Xij-Mij)/(Xij+Mij),Xijij,Mijij,TC[-1,1],0,;0,,1,,,,-1,(GATS):,;,;(),,,,TC,,2219972007TC::,,,,,,1790,,,,,,,,,,1988301,2000,,(FTA),,2006301,,,,,,,,2007420093WTO,1986,1994(TRIPS),WTO,,,,,,FTA0820107;(APEC)16,APEC,,,,,,,,,,WTOWTO,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,:,,,,:,,,,,,18307,:20107;,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,;,,,,,,,,,:,:[1]CopyrightIndustriesintheU.S.Economy:the2006Re2port,2007.[2].(3)[M].:,2005.[3],.90[M].:,2004.[4].[M].:,2002.(87)2820107,,5%,8%,,,,,,:(1),,;(2),,,;(3),,;(4),,,,:[1]LijieShanetal.,AgroFoodIndustryhi-tech,2007,18(1):26-27.[2]Q.X.Zhouetal.,AgroFoodIndustryhi-tech,2006,17(2):38-39.[3],.[J].,2007,(9):53-56.[4],,.[J].,2007,(11):45-51.[5].[J].,2006,(11):34-36.(82)[5].:[J].,2008,(4):38-44.[6][M].:,2008.[7].[J].,2006,(5):110-113.[8].[J].,2005,(7):59-62.[9],.[J].,2008,(10):40-43.78307,:20107