Copyright©2003,SASInstituteInc.Allrightsreserved.SASCopyright©2003,SASInstituteInc.Allrightsreserved.21.2.3.SEMMA4.BI5.MA6.Copyright©2003,SASInstituteInc.Allrightsreserved.335-50%~$700540%$400100Copyright©2003,SASInstituteInc.Allrightsreserved.4“”•…•…•…••…•…Copyright©2003,SASInstituteInc.Allrightsreserved.5KPILiftvalue4.5Copyright©2003,SASInstituteInc.Allrightsreserved.6SEMMA•Sample•Explore•Modify•Model•AssessHonestAssessmentCopyright©2003,SASInstituteInc.Allrightsreserved.7•/•/••••KPICopyright©2003,SASInstituteInc.Allrightsreserved.84-5••••--••……Copyright©2003,SASInstituteInc.Allrightsreserved.9SampleOKCopyright©2003,SASInstituteInc.Allrightsreserved.10Explore•RPCA•OLAP••Copyright©2003,SASInstituteInc.Allrightsreserved.11••••ModifyCopyright©2003,SASInstituteInc.Allrightsreserved.12ModelBias-Variancex20.00.20.40.60.81.0x10.00.20.40.60.81.0120100010001.5()125%2%1010-5245%19≥195%0,121%52==11=19=28=42kCopyright©2003,SASInstituteInc.Allrightsreserved.13ROCAssess•LiftChart•ROCCurveCAUC•Gainschart••?••••AUCMSEConfusionMatrix……Copyright©2003,SASInstituteInc.Allrightsreserved.14BIBIBIBIBIBIMonteCarloCopyright©2003,SASInstituteInc.Allrightsreserved.15MACopyright©2003,SASInstituteInc.Allrightsreserved.16Copyright©2003,SASInstituteInc.Allrightsreserved.17Reporting&AdvancedAnalyticsCustomerIntelligence(SAS)MarketingAutomation(SAS)InteractionManagement(SAS)MarketingOptimizationCopyright©2003,SASInstituteInc.Allrightsreserved.()()()(sprayandpray)Copyright©2003,SASInstituteInc.Allrightsreserved.CLVSASMarketingAutomationSASInteractionManagementSASMarketingOptimization(AnalyticalMarketingCopyright©2003,SASInstituteInc.Allrightsreserved.20MACopyright©2003,SASInstituteInc.Allrightsreserved.21(Francis)324(Grace)15(,…)6.16.28.198.27ETLETL(Tim)(Judy)(Woden)(Sophia)/(Jon)Copyright©2003,SASInstituteInc.Allrightsreserved.22(SEMMA)¾¾¾¾¾(E)(E)(M)(M)(M)(M)(A)(A)(S)(S)¾¾¾IT¾¾¾¾¾¾¾¾¾¾¾¾Copyright©2003,SASInstituteInc.Allrightsreserved.23DetaliedDataStoreSourceDataLogicalDataModelExploitationApplicationsDimensionalPhysicalModelsDataWarehouseCampaignManagementDataModelCurrentDataHOLAPDataModelsAnalyticalDataModelsKnowledgeBaseReportingAnalyticsPerformanceManagementCampaignManagementETLProcessandMetadataOnlineHTMLWAdocumentationMA•••Copyright©2003,SASInstituteInc.Allrightsreserved.24Take-awayMessages“”=BICopyright©2003,SASInstituteInc.Allrightsreserved.25!