义乌小商品市场成功因素探讨及推广价值研究

东南大学学士学位论文摘要I义乌小商品市场成功因素探讨及推广价值研究摘要改革开放以来，义乌小商品批发市场得到了迅猛的发展并取得了辉煌的成果，是中国独具特色的经济现象。它不但成为了当地经济的一大亮点和优势，而且对全国经济和社会的发展都起到了巨大的推动作用。目前，在我国商品批发市场蓬勃兴起的背景之下，义乌小商品市场成功因素的分析及推广价值研究更是具有极强的指导意义和实践价值。本研究从产业经济学的视角出发，基于产业集群的观点，来分析义乌现象的根本动因。本文共分为六章。第一章为绪言，简要介绍了论文的选题背景、分析框架、主要观点及创新之处等内容。第二章从历史环境、地方需求、产业积累和铺垫、先发效应和路径依赖及企业家资源五个方面分析了义乌小商品市场形成的原因。第三章以波特的钻石模型为工具，通过产业集群的六大要素以及它们之间的互动机制来研究义乌小商品市场拥有持续竞争力的根本原因。第四章总结了同类市场成功的必要因素，并通过分析北荣世贸的案例证明了研究成果的可推广性。第五章对义乌小商品市场发展的外部环境进行了分析，指出了市场所面临的严峻挑战，并提出了未来发展的建议。第六章为结束语，简要总结了本文所得出的重要结论。关键词：义乌小商品市场成功因素推广价值东南大学学士学位论文英文摘要IISuccessfulessentialsofYiwuSmallCommodityMarketstudyandtheutilityvalueresearchAbstractSincethereformandopeningupprogram,YiwuSmallCommodityMarkethasdevelopedquicklyandhasgotmanyachievements.Itdosenotbecomesthebrightpointandtheadvantageofthelocaleconomics,butalsogreatlypromotesthedevelopmentofthenationaleconomicsandsociety.Nowadays,masssalemarketshasappearednumerouslyandrapidlyinChina,sotheresearchonthesuccessfulessentialsofYiwuSmallCommodityMarketandtheutilityvalueisofgreatimportanceindirectionandpractice.ThispaperembarkingfromtheviewofindustrialeconomicsstudiedthereasonswhyYiwuSmallCommodityMarketcanbesosuccessfulbasingontheindustrialclustersviewpoint.Itincludessixchapters.Theprefaceintroducesthebackground,thestructure,thementalityandthecreativepointsoftheresearch.ThesecondpartstudiestheformationofYiwuSmallCommodityMarketinfiveaspects--thespecialhistory,thecomplicatedandurgentrequirement,theformedindustrialaccumulation,theadvantagesofdevelopingaheadandtheentrepreneurresource.Inthethirdchapter,thepaperanalysestheradicalreasonsoftheillustriousachievementofthemarketthroughtheDiamondModelwhichwaspointedoutbyMichaelE.Porter.TheforthchaptersummarizesthesuccessfulessentialsformasssalemarketsandtakesBeijingBairongasanexampletoprovetheutilityvalueoftheconclusion.Thefifthchapterindicatesthechallengesthatthemarketfacesandbringsforwardsomeconstructiveadvicesonhowtogainmoreadvantagesincompetition.Thelastchapterisacomprehensiveremarksummarizingthemaincontentandtheconclusion.Keywords：YiwuSmallCommodityMarket；successfulessentials；utilityvalue东南大学学士学位论文目录III目录第一章绪言.......................................................11.1义乌小商品市场的形成背景及现状..............................11.2义乌小商品市场的经济贡献和社会贡献..........................11.2.1本地经济的繁荣.........................................11.2.2全国经济的发展.........................................21.3义乌小商品市场成功因素的借鉴意义............................21.4分析框架及主要观点..........................................21.4.1分析框架...............................................21.4.2主要观点...............................................31.4.3主要创新点.............................................31.5研究方法和相关理论回顾......................................41.5.1研究方法...............................................41.5.2相关理论回顾...........................................4第二章义乌小商品市场形成的原因.................................62.1历史环境....................................................62.1.1经商传统...............................................62.1.2农业资源缺乏...........................................62.1.3政府政策的转变.........................................62.2地方需求....................................................72.3产业积累和铺垫..............................................72.4先发效应和路径依赖..........................................72.5企业家资源..................................................8第三章义乌小商品市场成功的原因分析................................93.1生产要素....................................................93.1.1自然资源...............................................93.1.2人力资源..............................................103.1.3基础设施及配套服务....................................103.1.4资本..................................................113.2相关产业与支援性产业.......................................123.2.1工业..................................................123.2.2会展业................................................133.2.3相关产业与支援性产业对竞争优势的支持..................133.3企业的战略、结构与竞争.....................................153.3.1企业的战略、结构......................................153.3.2企业竞争..............................................163.4需求条件...................................................163.4.1需求规模不断扩大......................................163.4.2需求质量不断提高......................................163.5钻石体系的互动机制.........................................183.6政府政策...................................................19东南大学学士学位论文目录IV3.6.1政策发展阶段..........................................193.6.2现行政策..............................................193.7机遇.......................................................203.8政府政策和机遇对市场的催化作用..............................213.9义乌小商品市场的公司化运作.................................213.9.1义乌小商品城公司管理结构..............................223.9.2公司化对市场的作用....................................223.10义乌小商品市场的竞争优势...................................23第四章义乌小商品市场成功经验的可推广性...........................244.1批发市场的业态前景分析.....................................244.1.1我国商业业态发展趋势分析..............................244.1.2批发市场主要竞争业态分析..............................244.2批发市场主要成功因素分析..................................