搜索
目录第一章国内五金机电市场分析························································2一、国内五金机电概况·········································································2二、国内五金机电行业现状分析·························································31、国内五金机电行业现状·····································································································32、国内五金机电行业发展趋势·····························································································4三、五金机电产品市场需求·································································51、国内制造业企业·················································································································52、房地产行业及相关行业·····································································································53、城市、农村日用消费市场·································································································64、外贸出口·····························································································································6四、国内五金机电交易市场概况·························································71、国内典型市场浅析·······································································································72、国内五金机电市场概况·······························································································93、五金机电交易市场发展趋势·····················································································10五、综合评述························································································12第二章南昌市五金机电市场分析··················································13一、南昌市五金机电市场概况····························································131.南昌市五金机电销售网点总量及分布情况···································错误!未定义书签。2.南昌市五金机电市场以批发为主，零售为辅·····························································243.市场辐射力弱，销售目标群被分解·············································································254.现有的交易市场已不能适应产业的发展，亟须升级换代·········································25二、南昌市主要五金机电市场························································131、叠山路·······························································································································142、象山路·······························································································································203、洛阳路：···························································································································214、井冈山大道：···················································································································235、街铺调研综合评述：·······································································································246、联信大市场：···················································································································147、五华大市场五金区···········································································································168、市场调研分析···················································································································17附件1：各路段经营大户名录······························································································27附件2：客户访谈录··············································································································30第一章国内五金机电市场分析一、国内五金机电概况中国的传统五金机电历史悠久，现代五金经过20多年的快速发展，已在世界范围内取得了重要的地位，形成了以山东临沂、浙江永康、湖南邵东，四川大竹等五金产品制造和流通的集散地，尤其浙江永康更是在世界范围内享有很高的声誉。随着中国加入WTO后，中国五金行业迎来了又一新春，工业总产值持续稳定上升，2000年的工业总产值已超过1600亿元，出口创汇73.8亿美元；2002年工业总产值为2200多亿元，出口额大约150亿美元；工业总产值增长37.5％，出口创汇增长103％，到2003年，工业总产值2680亿元左右，全国已形成了五金综合市场2500家。我国机电产品出口主要集中在沿海和东部地区，出口大户也集中在这些地区。自1995年以来，机电产品连续9年保持了我国第一大类出口产品地位，成为拉动我国外贸出口持续快速增长的重要力量。2003年全国机电产品进出口总额达到4524.5亿美元，增长44.7%，净增1397.7亿美元，增速创18年来最高。其中机电产品出口2274.6亿美元，增长44.8%，在全国外贸出口总额中所占比重为51.9%，出口净增703.8亿美元，占全国外贸出口增量的62.4%，拉动全国外贸出口增长21.6个百分点；进口2249.9亿美元，增长44.6%，占全国外贸进口增量的59%。我国机电产品出口实现了持续、快速、健康发展。进出口结构不断优化，高新技术机电产品出口比重已达我国高新技术产品出口的98%；加工贸易占全国机电产品出口比重继续上升，贸易顺差增加；出口主体多元化和出口市场多元化进一步加强。随着国内的西部开发，全国上下的建设开发热潮，国内制造业的良性发展以及国际制造业向中国的梯度转移，使得五金机电市场得到了长足的发展空间，国内外需求量持续上升，中国已逐渐成为全球五金机电制造中心。二、国内五金机电行业现状分析1、国内五金机电行业现状在国际、国内良好的经济环境影响下，中国的五金行业近20年来得到了迅猛发展，首先在国际上由于发达国家基本放弃了这一领域，给国内的五金行业提供了机会；再加上中国综合国力发展的推动作用，因此国内五金行业在全球的地位每年都在上升，中国将逐步成为世界五金产品制造基地。但国内的五金机电行业同国际上五金机电强国仍有很大的差距，主要体现在以下几个方面：企业规模小，实力弱，市场应变能力差，新产品开发速度慢；设备陈旧，工艺装备落后，技术人员缺乏，技术档次低；有些产品质量标准定位很低，个别产品甚至根本没有质量标准，这是最致命的弱点，将直接影响企业加入世界贸易大循环的“参赛资格”；产品档次底，花色品种少，配套能力差，没有形成知名品牌。业内有言：三流企业卖产品，二流企业卖技术，一流企业卖品牌。当前我国的五金行业无论是产品制造商还是流通商都未形成知名的品牌,攒取的仅仅是劳务加工费，附加值极低；利润空间较小，五金产品为劳动密集型产品，原材料成本占总成本比重过高，附加值不高，产品的技术含量低。目前我国五金行业的企业普遍规模小，很多甚至还是家庭作坊式生产。产品的毛利率不到10％，有时甚至低于5％。经营与营销观念、理念落后，跟不上现代营销理念的发展步伐。五金机电行业内的经营管理还是以“千家万户忙生产，千军万马跑销售”散兵游勇式经营为主，已成为制约行业发展的一个重要因素；流通渠道建设落后，网络、专业店、连锁店等快捷、便利、费用低流通渠道没有得到发展。综述：虽然我国已经成为世界重要的五金机电生产和消费大国，而且众多产品还在全球范围内市场占有率占据前列，工具五金、建材五金畅销全球，形成了以浙江、湖南、广东、上海、成都等全国知名的五金机电集散地。但是我们产品质量、品牌知名度、流通渠道建设等方面还较落后，产品附加值低，利润空间窄，极大的制约了行业的发展，中国是五金机电大国但并非强国。2、国内五金机电行业发展趋势经过20年的发展，我们基本上把我国的五金机电产业做大了，但随着全球经济一体化的加快以及加入WTO后关税的逐年降低，我们面临的竞争不仅仅是国内市场的同伴，而且还有更大、更专业的五金机电生产、零售巨鳄，在更规范、更严格的游戏规则内进行，因此必须在做大的基础上做强我国的五金