太阳能-锅炉和工业锅炉市场调研(英文版)

CommercialboilerssummaryChinaWorldheating2013AmulticlientstudyApril2013©BSRIAPage3of13Summary56368/11CommercialboilerssummaryChinaAmulticlientstudyContract:Summary56368/11Date:May2013Issuedby:BSRIALimitedOldBracknellLaneWest,Bracknell,BerkshireRG127AHUKTelephone:[phone]Fax:[phone]E:[e-mail]::DavidWangApprovedby:Name:KrystynaDawsonThisreportmustnotbereproducedexceptinfullwithoutthewrittenapprovalofanexecutivedirectorofBSRIA.Itisonlyintendedtobeusedwithinthecontextdescribedinthetext.COMMERCIALBOILERSCHINA©BSRIAPage4of13Summary56368/111THEMARKETFORCOMMERCIALBOILERS1.1MARKETSIZEANDSEGMENTATIONThecommercialboilermarketreportcoversboilersbetween50kWand700kW.Thosewithahighercapacityareindustrialoneswhicharenotaddressedbythisreport.Bothcommercialandindustrialboilersprovidehotwaterandsteamandcanbeusedfordistrictandcollectiveheatingsystems.In2012,themarketcontinuedthetrendstartedin2011withamarketsizeslightlydecreasing.Itisestimatedthat76.8thousandunitsofcommercialboilersweresoldinChinain2012withatotalvalueofEUR238.5million,4thousandunitslessthanthepreviousyear.Amongthecategoriesofboilers,gaspremixhasashareof34%ofthetotalmarket,followedbyoilpressurejet,gaspressurejet,boilerswithoutburnersandgasatmospheric,respectivelyaccountingfor10%,5%,2%and2%ofthetotalmarket.ThecondensingboilermarketwasstillatthebeginningstageinChinaanditssizewasnegligible.Themarketslowdownhasbeenseenasresultingfromthecountry’sslowingeconomyaddedtothepolicyof“macro-economicregulationandcontrol”ontherealestatemarket.In2012,China’sGDPgrewby7.8%,reachingRMB51,932billion.ItwasthefirstyearthatChina’sGDPgrowthratewaslowerthan8%,whichhasbeenthegovernment’sannualtargetformanyyears.Since2009,thecountryhasimplementedeconomicstimulationplansatboththenationalandlocallevelandboostedinfrastructureinvestments.Thestimulationexpandedthenationalmarketinatimewhentheglobalrecessionshedhugenegativeinfluencesontheworldtopexporter.However,theseplansledtoserioussideeffectssuchasinflation,therockethousepriceincreaseforexample,andexcessiveproductioncapacity.Awareoftheproblems,Chinaturnstoregulatethemacro-economyandbecomesmorecautiousaboutinvestmentandcreditfortheconstructionindustrytoavoidescalatingrisks.Moreover,fromapoliticalaspect,theChinesegovernmentisinatransitionperiod.Anewtopleaderofthecentralgovernmenthasjustbeenappointed,withMr.XiJinpingasthePresidentandMr.LiKeqiangasthePremier.Manyprojectssupportedbyeithercentralorlocalgovernmentalfundshavebeenhaltedorpostponeduntiltheeconomicandpoliticalpoliciesofthenewgovernmentcanbeseenclearly.CommercialboilersalesinChinawereflatin2012.Asthedemandwasweak,competitionamongsuppliershasbeenintensified.Theyhadtobeverycarefulintheirproductpricingtogainadvantageinthemarket.Thoughsteelpricesin2012decreased,othercostssuchaslabour,rentandadvertisingwererising,offsettingthebenefitsbroughtbysteel.Table1Commercialboilers,volume(units),2011and2012Volume2011Volume2012Gasboilers:-atmospheric1,9401,779-premix(fanassisted)27,16026,021-pressurejet3,9203,800Totalgas33,02031,600Oilpressurejet7,7607,300Boilerswithoutburners1,4481,390Others38,40036,500Total4760845190Grandtotal80,62876,790Source:BSRIACOMMERCIALBOILERSCHINA©BSRIAPage5of13Summary56368/11Figure1Commercialboilersalesbytype,volume,2012Source:BSRIA1.2MARKETDRIVERSEconomy&constructionChina’sGDPgrewby7.8%in2012,amountingtoRMB51,932.2billionwherethevalueaddedofprimaryindustrywas5,237.7billionRMB,upby4.5%,andthatofsecondaryindustrywas23,531.9billionRMB,upby8.1%,andthetertiaryindustrywas23,162.6billionRMB,upby8.1%.ItwasthefirstyearthatChina’sGDPgrowthratewaslowerthan8%,whichhasbeenthegovernment’sannualtargetformanyyears.FixedAssetInvestment,whichreferstothevolumeofactivitiesinconstructionandpurchasesoffixedassetsofthewholecountry,hasbeenthepillarofChina’seconomicgrowth.In2012,itstotalvaluewas37,467.6billionRMB,upby20.3%overthepreviousyear.In2012,theinvestmentinrealestatedevelopmentwas7,180.4billionRMB,upby16.2%.Ofthistotal,theinvestmentinresidentialbuildingsreached4,937.4billionRMB,anincreaseof11.4%,thatinofficebuildingswas336.7billionRMB,upby31.6%,andthatinbuildingsforcommercialbusinesswas931.2billionRMB,upby25.4%.TherealestatebubblehascausedgreatconcerninChina.TheChinesegovernmentimplemented“macro-economicregulationandcontrol”byissuingeightnewmeasurestocurbhomeprices,suchascreditsupplyandmortgagetightening,down-paymentliftandhomepurchaserestrictions.Themeasureshadalargersignificanceonvillasthanonordinaryapartments,sincethelandquotaforvillaconstructionwastightlycontrolledandthewealthyoftencouldnotbuynewhousesbecauseofthepurchaserestrictions.However,realestateisthemainrevenueofthegovernment,bothatthecentralandlocallevels.Itisnoteasyforthemtofindnewfinancesupportinsteadofrealestate.Moreover,urbanizationoftheruralareasofChina’s2ndand3rdtierregionsisencouragedbythegovernmentandviewedasanotherenginefortheeconomicgrowth.Soitisanticipatedthattheconstructionandrealestateindustrieswillkeepgrowinginthenextyears.COMMERCIALBOILERSCHINA©BSRIAPage6of13