上海媒介市场分析(1)

PrinAdvertisingco.,Ltd1上海媒介环境分析PrinAdvertisingco.,Ltd2ThisisshanghaiThisisLujiazuifinance&tradezone上海的广告公司如这里建筑物星罗密布，参差不齐PrinAdvertisingco.,Ltd3说明•数据来源：CTRAdExPower•报告日期：2003年1月-2003年8月•评估对象：上海文广11个电视频道PrinAdvertisingco.,Ltd418%16%12%11%11%4%2%6%6%6%8%上海地区电视广告总量及各台分布02004006008001,0001,200一月二月三月四月五月六月七月八月前八个月广告总量为68.98亿（刊例）上视电视剧12亿东视新闻8亿上视财经2.9亿上视纪实7.7亿东视文艺4.3亿上海卫视3.9亿东视戏曲1.2亿上视生活4.2亿东视音乐5.7亿上视体育7.7亿上视新闻11亿PrinAdvertisingco.,Ltd5上海地区电视广告花费前50位排名厂商/品牌广告花费占比1无突出品牌1,097,11216%2(P&G)509,0327%3联合利华336,5165%4麦当劳149,9012%5肯德基118,3112%6花王公司100,9421%7可口可乐99,8401%8百事集团99,0731%9脑白金94,4121%10昂立87,2361%11雀巢85,0621%12LG82,4521%13黄金搭档77,3231%14三得利76,3841%15百威71,6861%16鹰牌68,4941%17达能63,1271%18上海大众59,5671%19麒麟58,0651%20荷氏54,3261%21丽珠53,7611%22NEC53,5581%23西门子52,7561%24强生51,9381%25康师傅49,9961%26必胜客46,1961%排名厂商/品牌广告花费占比27力波43,7541%28大印象43,6441%29高露洁42,2101%30万基40,9251%31美林阁40,0931%32东方绿舟39,6351%33三星37,1021%34光明35,7131%35金日35,4021%36惠普34,9461%37诺基亚34,3790%38中美施贵宝34,1530%39丝宝集团34,0890%40摩托罗拉32,1710%41上海通用31,7140%42湖南泰尔30,7900%43上广电30,6430%44飞利浦29,2940%45上海高博特29,1110%46一汽-大众29,1030%47阿迪达斯28,2630%48中华多宝28,0300%49史克26,6270%50康富来26,5700%合计4,515,42665%总计6,897,627100%（单位：千元）上海媒介投放有970家广告主前50位占全部投放总额65%前50位中4A公司投放占全部投放总额31.5%PrinAdvertisingco.,Ltd6眼力大考验PrinAdvertisingco.,Ltd7厂商/品牌广告花费占比无突出品牌140,41633%太太药业36,1938%丽珠35,8398%鹰牌30,0527%太太药业26,2666%(P&G)17,6894%昂立10,7582%脑白金10,2812%黄金搭档8,4112%东方绿舟6,0051%肯德基5,7941%光明5,5831%可口可乐4,5031%花王公司4,4791%中华多宝4,4371%金日4,0361%西安杨森2,5311%三星2,1601%康师傅2,0040%康富来2,0010%合计359,43783%总计431,494100%东视文艺厂商/品牌广告花费占比无突出品牌51,9657%麦当劳44,9066%大印象42,5576%美林阁39,2225%三得利28,9054%阿迪达斯22,1373%力波21,2683%西门子20,2203%百事集团19,7863%百威17,3692%昂立16,2542%可口可乐15,8942%肯德基15,0932%高博特14,8612%诺基亚14,3682%元太14,3042%荷氏13,4222%青岛啤酒10,9431%耐克10,4931%五粮液集团9,7191%合计443,68657%总计773,724100%上视体育厂商/品牌广告花费占比联合利华104,06418%无突出品牌30,1905%百事集团24,9234%肯德基21,1484%可口可乐19,2403%LG19,1033%高露洁18,7243%达能17,7263%强生16,4383%丝宝集团14,0142%麦当劳12,8402%麒麟12,3262%雀巢8,8332%荷氏8,5501%黑人8,1751%尤妮佳7,4641%惠普7,1271%格力高6,5531%三得利6,5161%康师傅5,6471%合计369,60164%总计576,181100%东视音乐厂商/品牌广告花费占比无突出品牌170,27015%(P&G)166,29015%联合利华36,9593%脑白金25,1842%黄金搭档19,8092%昂立17,0072%三得利16,2481%NEC14,6091%万基14,4401%麦当劳13,8421%百事集团12,5131%康富来12,2211%东方绿舟12,2111%上海大众12,0721%可口可乐11,9571%肯德基11,1151%百威11,0491%湖南泰尔10,3441%光明10,2601%台尚10,0981%合计608,49755%总计1,110,196100%上视新闻厂商/品牌广告花费占比无突出品牌95,06222%联合利华31,5677%东方名流13,0793%台尚8,5972%麒麟8,2472%百事集团8,1122%丝宝集团7,7222%三星6,9582%达能6,5662%雀巢5,7891%荷氏5,6551%巴黎5,4551%脑白金5,4081%展望5,3471%西门子5,3161%NEC5,2161%高博特5,1441%花王公司4,9761%瑞斯乐4,5121%光明4,4241%合计243,14858%总计422,671100%上视生活厂商/品牌广告花费占比宝洁公司(P&G)164,82514%无突出品牌135,55311%联合利华80,9777%可口可乐32,2083%花王公司28,5162%百事集团25,0382%深圳太太23,3572%雀巢22,8902%深圳万基18,7662%强生18,6912%康师傅16,6221%肯德基16,4011%高露洁14,8911%麦当劳13,6751%昂立13,4741%鹰牌11,6751%达能11,6241%利高曼11,1511%湖南泰尔11,1031%LG11,0721%合计682,50957%总计1,199,497100%上海电视剧厂商/品牌广告花费占比无突出品牌166,97821%(P&G)89,13711%花王公司49,6086%脑白金25,5893%黄金搭档23,4313%鹰牌18,1082%联合利华17,2292%金日制药15,0092%可口可乐11,7761%昂立10,0501%肯德基9,6541%中华多宝8,1941%麦当劳7,8071%万基7,7191%东方绿舟7,4491%丽珠7,4341%力波7,1841%世贸6,9881%雀巢6,8931%康富来6,7431%合计502,97763%总计803,550100%东视新闻PrinAdvertisingco.,Ltd8请问您印象最深的是色块什么？PrinAdvertisingco.,Ltd9厂商/品牌广告花费占比无突出品牌140,41633%太太药业36,1938%丽珠35,8398%鹰牌30,0527%太太药业26,2666%(P&G)17,6894%昂立10,7582%脑白金10,2812%黄金搭档8,4112%东方绿舟6,0051%肯德基5,7941%光明5,5831%可口可乐4,5031%花王公司4,4791%中华多宝4,4371%金日4,0361%西安杨森2,5311%三星2,1601%康师傅2,0040%康富来2,0010%合计359,43783%总计431,494100%东视文艺厂商/品牌广告花费占比无突出品牌51,9657%麦当劳44,9066%大印象42,5576%美林阁39,2225%三得利28,9054%阿迪达斯22,1373%力波21,2683%西门子20,2203%百事集团19,7863%百威17,3692%昂立16,2542%可口可乐15,8942%肯德基15,0932%高博特14,8612%诺基亚14,3682%元太14,3042%荷氏13,4222%青岛啤酒10,9431%耐克10,4931%五粮液集团9,7191%合计443,68657%总计773,724100%上视体育厂商/品牌广告花费占比联合利华104,06418%无突出品牌30,1905%百事集团24,9234%肯德基21,1484%可口可乐19,2403%LG19,1033%高露洁18,7243%达能17,7263%强生16,4383%丝宝集团14,0142%麦当劳12,8402%麒麟12,3262%雀巢8,8332%荷氏8,5501%黑人8,1751%尤妮佳7,4641%惠普7,1271%格力高6,5531%三得利6,5161%康师傅5,6471%合计369,60164%总计576,181100%东视音乐厂商/品牌广告花费占比无突出品牌170,27015%(P&G)166,29015%联合利华36,9593%脑白金25,1842%黄金搭档19,8092%昂立17,0072%三得利16,2481%NEC14,6091%万基14,4401%麦当劳13,8421%百事集团12,5131%康富来12,2211%东方绿舟12,2111%上海大众12,0721%可口可乐11,9571%肯德基11,1151%百威11,0491%湖南泰尔10,3441%光明10,2601%台尚10,0981%合计608,49755%总计1,110,196100%上视新闻厂商/品牌广告花费占比无突出品牌95,06222%联合利华31,5677%东方名流13,0793%台尚8,5972%麒麟8,2472%百事集团8,1122%丝宝集团7,7222%三星6,9582%达能6,5662%雀巢5,7891%荷氏5,6551%巴黎5,4551%脑白金5,4081%展望5,3471%西门子5,3161%NEC5,2161%高博特5,1441%花王公司4,9761%瑞斯乐4,5121%光明4,4241%合计243,14858%总计422,671100%上视生活厂商/品牌广告花费占比宝洁公司(P&G)164,82514%无突出品牌135,55311%联合利华80,9777%可口可乐32,2083%花王公司28,5162%百事集团25,0382%深圳太太23,3572%雀巢22,8902%深圳万基18,7662%强生18,6912%康师傅16,6221%肯德基16,4011%高露洁14,8911%麦当劳13,6751%昂立13,4741%鹰牌11,6751%达能11,6241%利高曼11,1511%湖南泰尔11,1031%LG11,0721%合计682,50957%总计1,199,497100%上海电视剧厂商/品牌广告花费占比无突出品牌166,97821%(P&G)89,13711%花王公司49,6086%脑白金25,5893%黄金搭档23,4313%鹰牌18,1082%联合利华17,2292%金日制药15,0092%可口可乐11,7761%昂立10,0501%肯德基9,6541%中华多宝8,1941%麦当劳7,8071%万基7,7191%东方绿舟7,4491%丽珠7,4341%力波7,1841%世贸6,9881%雀巢6,8931%康富来6,7431%合计502,97763%总计803,550100%东视新闻各频道广告花费TOP20PrinAdvertisingco.,Ltd10答案15-