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KnowledgePowerfortheConnectedWorld中国移动增值服务市场综合分析报告(2004)Welcometovisitourworldwideweb电话(8610)64666565Copyright2004AnalysysConsultingLtd.QuotingAnalysysInformationandData:InternalDocumentsandPresentationsquotingindividualsentencesandparagraphsforuseinyourcompanyasinternalcommunicationsdoesnotrequirepermissionfromAnalysys.TheuseoflargeportionsorthereproductionofanyAnalysysdocumentinitsentiretydoesrequirepriorwrittenapprovalandmayinvolvesomefinancialconsideration.ExternalpublicationquotinganyAnalysysinformationthatisusedinbusinesssuchasadvertising,pressreleases,orpromotionalmaterialsrequirespriorwrittenapproval.Adraftoftheproposeddocumentshouldaccompanyanysuchrequest.Analysysreservestherighttodenyapprovalorexternalusageforanyreasons.Reproductionisforbiddenunlessauthorized.Foradditionalcopiespleasecontact:Add:Room2021,Floor20th,Jing’anCenter,No.8BeiSanHuanEastRoad,ChaoYangDistrict,Beijing,China,100028Tel:(8610)64666565ThismaterialisproprietarytoAnalysysConsulting.ItcontainstradesecretsandconfidentialinformationwhichissolelythepropertyofAnalysysConsulting.ThismaterialissolelyfortheClient’sinternaluse.Thismaterialshallnotbeused,reproduced,copied,disclosed,transmitted,inwholeorinpart,withouttheexpressconsentofAnalysysConsulting©2004AnalysysConsulting©AllrightsreservedI来自的用户选择按单次服务或使用量的方式计费认为该方式更能保障用户对业务质量数量费用三方面的掌控中低收入阶层的娱乐消费能力不容忽视昀终用户需求的满足尚存在巨大的差距对于短信等成熟移动增值业务服务质量和规范性收费合理性是影响业务拓展的重要原因对于彩信手机上网移动定位移动支付等新兴业务业务价值定位的准确性业务终端的普及性网络服务的能力是影响推广的重要原因用户了解新业务和新产品功能的信息渠道仍显单一尚有待拓展厂家和运营商需要下力气拓展价值沟通的手段提高价值传递的效率和有效性AnalysysAdvisoryIV来自虽然是移动增值服务市场未来的现金牛但目前还处于市场培育阶段进入与退出壁垒比较高实力较强的SP应进行战略储备J2ME/BREW给技术类公司提供了有利的市场机会AnalysysAdvisoryVI来自易观建议.....................................................................