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奥迪东北区市场分析22010勒芒洲际大奖赛项目接待运营总结报告38,63546,59450,07234,79048,44448,76749,44850,08756,47960,26362,76448,522050001000015000200002500030000Nov09DecJan10FebMarAprMayJunJulAugSepOct010000200003000040000500006000070000全国/Total北部/N东北/NE东部/E南部/S西部/W浙江/ZJ102%136%81%66%65%60%81%54%63%96%56%61%豪华车市场各区域销量月度变化MonthlyPerformanceofRegionalSalesinPremiumMarketOct.10Oct.09changeYTD10YTD09change北部/N9,7086,13058%104,82764,57062%东北/NE2,7871,95942%31,72322,12843%东部/E9,6645,57773%101,41857,38377%南部/S12,8607,54470%125,23571,92374%西部/W5,4703,47757%60,21536,53365%浙江/ZJ8,0335,39549%86,21851,48967%全国/Total48,52230,08261%509,636304,02668%Change2011年奥迪东北区市场工作KPI市场分析32010勒芒洲际大奖赛项目接待运营总结报告北部区/North东北区/Northeast东部区/East南部区/South西部区/West浙江区/ZheJiang-60%-30%0%30%60%90%120%150%180%210%09/111210/12345678910-60%-30%0%30%60%90%120%150%180%210%09/111210/12345678910-60%-30%0%30%60%90%120%150%180%210%09/111210/12345678910-60%-30%0%30%60%90%120%150%180%210%09/111210/12345678910-60%-30%0%30%60%90%120%150%180%210%09/111210/12345678910-60%-30%0%30%60%90%120%150%180%210%09/111210/12345678910各区域豪华车市场月度增长率变化MonthlyIncreasingRateByRegionsAudiincreasingrateIncreasingrateofpremiummarket2011年奥迪东北区市场工作KPI市场分析42010勒芒洲际大奖赛项目接待运营总结报告北部区/North东北区/Northeast东部区/East南部区/South西部区/West浙江区/ZheJiang奥迪品牌在各区域销量及份额月度变化MonthlysalesperformanceofAudiineachRegion45%45%48%46%44%46%39%43%44%42%43%48%010002000300040005000600009/111210/1234567891010%20%30%40%50%60%70%38%34%36%36%37%39%35%32%34%37%35%38%010002000300040005000600009/111210/1234567891010%20%30%40%50%60%70%32%31%29%28%33%33%29%27%29%31%30%31%010002000300040005000600009/111210/1234567891010%20%30%40%50%60%70%41%40%40%42%45%44%45%44%44%43%40%38%010002000300040005000600009/111210/1234567891010%20%30%40%50%60%70%45%41%41%41%41%43%39%37%40%42%40%42%010002000300040005000600009/111210/1234567891010%20%30%40%50%60%70%35%35%25%28%35%33%31%30%31%34%33%35%010002000300040005000600009/111210/1234567891010%20%30%40%50%60%70%RegistereddataAudiMSAudiNationalMS2011年奥迪东北区市场工作KPI市场分析52010勒芒洲际大奖赛项目接待运营总结报告43,43513,95336,52537,63924,42227,285SalesChangeSalesChangeSalesChangeSalesChange北部/N东北/NE东部/E南部/S西部/W浙江/ZJ全国/Total各区域品牌竞争形势/销量-YTD2010CompetitiveSituationbyRegion/Sales-YTD201020,5665,26524,51129,78111,68424,63720,0115,26320,54025,31410,34116,3664,8661,9847,0243,9046,98514,55044%26%61%63%53%60%71%42%76%62%65%68%92%78%126%94%80%95%62%80%69%97%90%45%183,25953%116,44467%97,83597%39,31374%2011年奥迪东北区市场工作KPI市场分析62010勒芒洲际大奖赛项目接待运营总结报告M.S.DIFF北部/N东北/NE东部/E南部/S西部/W浙江/ZJ全国/Total各区域品牌竞争形势/份额-YTD2010CompetitiveSituationbyRegion/M.S.-YTD2010M.S.DIFFM.S.DIFFM.S.DIFF41%44%36%30%41%32%20%17%24%24%19%29%19%17%20%20%17%19%5%6%7%12%6%8%-5.1-5.9-3.4-2.0-3.3-1.41.0-0.20.0-1.80.00.02.93.34.42.01.52.70.01.3-0.31.30.9-1.336%-3.523%-0.119%2.98%0.32011年奥迪东北区市场工作KPI市场分析72010勒芒洲际大奖赛项目接待运营总结报告63%33%72%56%54%57%50%35%90%49%68%56%78%69%65%119%67%50%83%100%91%36%32%17%47%58%80%118%40%83%49%74%45%48%36%60%40%37%47%85%64%74%68%71%78%70%145%61%71%55%107%79%87%34%12%45%69%59%81%68%67%78%63,11813,17612,9277,1228,4846,2567,07118,39649,04322,53329,8427,74719,01059,8704,7912,44310,5048,1387,6865,0462,0923,9401,77252210,02120,821982,6288,3549,96786,2182945642582872032303952,3677191,0012719742,5231971133912523482478670411027374141302034352,1752,63826,9054,1084,1681,8843,1921,7881,9175,89022,5808,78412,6713,1447,89926,1831,9741,4473,9603,3712,7302,6049221,830452543,1248,515439723,7394,03134,729DiffYTD2010ChangerankDiffChange北部N东北NE浙江ZJ东部E西部W南部S北京/BeiJing河北/HeBei内蒙古/InnerMongolia山西/ShanXi天津/TianJin黑龙江/HeiLongJiang吉林/JiLin辽宁/LiaoNing江苏/JiangSu山东/ShanDong上海/ShangHai安徽/Anhui福建/FuJian广东/Guangdong广西/GuangXi海南/HaiNan河南/HeNan湖北/HuBei湖南/HuNan江西/JiangXi甘肃/GanSu贵州/GuiZhou宁夏/NingXia青海/QingHai陕西/ShaanXi四川/SiChuan西藏/Tibet新疆/XinJiang云南/YunNan重庆/ChongQing浙江/ZheJiang北京/BeiJing河北/HeBei内蒙古/InnerMongolia山西/ShanXi天津/TianJin黑龙江/HeiLongJiang吉林/JiLin辽宁/LiaoNing江苏/JiangSu山东/ShanDong上海/ShangHai安徽/Anhui福建/FuJian广东/Guangdong广西/GuangXi海南/HaiNan河南/HeNan湖北/HuBei湖南/HuNan江西/JiangXi甘肃/GanSu贵州/GuiZhou宁夏/NingXia青海/QingHai陕西/ShaanXi四川/SiChuan西藏/Tibet新疆/XinJiang云南/YunNan重庆/ChongQing浙江/ZheJiang210112015222194651883242712171923282529301373126161415,6481,1771,3477208165626931,5324,9932,1942,4777512,2256,183499208977757767493180266170698552,01392407089608,033豪华车市场省份发展状况ProvincialperformanceinPremiumSegment48,52218,44061%509,636205,61068%Oct2010全国/Total全国/Total82010勒芒洲际大奖赛项目接待运营总结报告SalesChange13,7321,8361,7718851,7877748413,64810,2803,7686,4921,0544,09013,0579425421,9371,2611,5898423676751881141,3833,70543651,8371,70316,366SalesChangeSalesChangeSalesChange各省份豪华车市场竞争状况-销量/YTD2010CompetitiveSituationbyProvince-Sales/YTD2010北部N浙江ZJ东部E西部W南部S东北NE北京/BeiJing河北/HeBei内蒙古/InnerMongolia山西/ShanXi天津/TianJin黑龙江/HeiLongJiang吉林/JiLin辽宁/LiaoNing江苏/JiangSu山东/ShanDong上海/ShangHai安徽/Anhui福建/FuJian广东/Guangdong广西/GuangXi海南/HaiNan河南/HeNan湖北/HuBei湖南/HuNan江西/JiangXi甘肃/GanSu贵州/GuiZhou宁夏/NingXia青海/QingHai陕西/ShaanXi四川/SiChuan西藏/Tibet新疆/XinJiang云南/YunNan重庆/ChongQing浙江/ZheJiang6,7424,8313,6263,0553,1424,1216,69016,42910,5809,5163,3024,88915,2201,4625074,6