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20102732010274201027520102762010277201027820102792010280IdentifyingGlobalMarketOpportunitiesforSMEsCHENHui-bingAbstract:Havingdevelopedattopspeed,China’ssmallandmedium-sizedenterprises(SMEs)failtore-mainascompetitiveasbefore.Moreover,takethefinancialcrisisintoconsideration,SMEsaresufferingahardtimeintheglobalcompetition.Soitshouldbetheresearchers’concernhowtohelpsmallbusinessidentifyopportunitiesintheglobalmarket.Thepurposeofthispaperistointroducetheshift-shareanalysis(SSM)andthendiscusshowitcanbeappliedininternationalmarketingresearch.Asanillustrationofapplication,theshift-shareanalysiswasusedtoidentifyexportopportunitiesforstatuettesandotherorna-mentalceramicarticlesintheSouthAmericanMarketusingdataofimportformChinaduring20042008.Keywords:smallandmedium-sizedenterprises;shift-shareanalysis;globalmarketopportunityanalysis