蔬菜市场调研

1AnalysisoftheenterprisemarketbasedonconsumermarketingstrategyInthisarticlefirst,iwillanalyzesthecharacteristicsofconsumerbehavior,consumerpsychologyandinfluenceconsumerstobuycommodities,personalfactors,inthisbasedonthecombinationofamodernenterprisemarketing,toexploreaspecificmarketingstrategy,thatisthetargetmarketpositioning,productportfolioandbrandstrategysalesservicestrategy,internationalstrategyandsoon.IntroductionAstheeconomycontinuestodevelop,people'slivestochangegradually,mentalandbuyingbehaviorofconsumershasundergoneafundamentalchange,changesinconsumer-to-businessmarketingstrategymusthaveasignificantimpact,researchandunderstandconsumerbuyingbehaviorandaccordingtotheirneedsandbehavioralcharacteristicsofthedesignanddevelopmentofproducts,targetmarket,andbasedonthistotakeatargetedmarketingstrategy,whichisparticularlyimportantintermsofthemodernenterprise.First,presentedthenewfeaturesofmodernconsumersandreasonsEconomicdevelopment,increasingtheincomeofconsumers,increasingthequalityoflife,promptingconsumerstopurchaseonthepsychologicalandsignificantchangeshavetakenplaceintheemergenceofnewfeatures:Thepursuitofpersonalconsumption.Thepursuitofmodernconsumerswithmoreconsumptionoftheprocessandproductoftheuniquehuman-oriented,therehasbeenmysiteIcalltheshots,Iammyselfsortofslogans.Peoplebuygoodsthroughtheirowntofind,expression,toconfirmitsownspecialfeeling.Consumptionprocesschanges.Consumerspendingisreflectedinactiveparticipationin2theprocess.Consumersnolongersatisfiedwithpassivelyacceptthesalesofgoodsdeterminedbytheprincipalunilaterallygratitude,butitbeganactivelyinvolvedincommodityproductionandmarketingactivities,relyingonitsownpointofviewofconsumerbehaviorandmarketingactivitiesofenterprisesshowpositiveintervention,andguideenterprisestopayattentionfromconsumers,thechoiceofanewtrend.Brandedconsumerbehaviorwasevident.Astheconsumptionleveloftheincreaseinhigh-incomeconsumerbaseexpands,consumersnotonlyconsidertheproductorservicefeatures,butalsotopursuetheiraddedvalue,thepursuitofitsvisibility.Butconsumersarealsoseekingthequalityandgradeofthebrand,emphasizingvalueformoney,donotblindlypursuing.Thediversificationofconsumptionpatterns,withthetechnologyandthepopularityoftheInternet,consumersareincreasinglyshoppingchoiceandbroad-lineshoppingwiththeconvenienceandeconomy,moreandmorepeoplearewelcomed;avarietyofnewlifestylesandTheemergenceofconsumergroups,consumeranddiversifieddevelopmenttrendofmoreandmoreobvious;theemergenceofavarietyofretailformats,people'sconsumptionbehavioralsowillbetyped.Second,Personalcharacteristicsofconsumersoffactors,includingage,sex,educationandfamilymonthlyincomeAge.Intheory,theageontheecologicalimpactofconsumerbehaviorpointisnotclear.Olderconsumers,theinformationreceivedlesscapable,theecologicalawarenessofconsumptionmaybelow,sotheirchoicewillbemoreeco-consumptionislow;also,someconsumersolder,richerexperience,senseofsocialresponsibilitystrongerwilltochooseeco-consumptionmayalsobestronger.Gender.Undernormalcircumstances,menofeducationandthechanceofcontactwiththeoutsideworldmorethanthatofwomen,men,risk-bearingcapacity,informationanddecision-makingcapacitytoacceptmorewomentobestrong.Thus,genderdifferencesinconsumerchoice,thewilloftheeco-consumerbehaviorwillvary.3Literacy.Undernormalcircumstances,thehigherlevelofeducation,acceptanceofnewservicesandnewknowledgefaster,itsvisionandmoreopen,themoreastrongsenseofsocialresponsibility.Therefore,educationforconsumerstochooseeco-consumerbehaviorwillhaveanimpactonthewill.Monthlyfamilyincome.Generallyspeaking,highincomefamilies,theirfamilymembers,thehigherthepricetheecologicalenvironment-friendlyproductscapacitytopayisalsohigh.Butwhetherthereiswillingnesstopaycannotbedetermined,butthefamilymonthlyincomeshouldbeconsumerchoice,thewilloftheecologicalconsumerbehaviorwouldbeaffectedThird,consumersbuyingmotivesandbuyingbehaviorareimplementedDifferentbuyingmotivationisintertwinedbyavarietyofpsychologicalneedsthatpose,withthepurchaseofmotivationtoachievepurchasingbehavior.Directcontrol,andthefactorsthatinfluenceconsumerpurchasebehaviorarevaried.Generalinternalfactors,includingconsumeroccupation,educationallevel,personalityandpreferences,consumerhabits,consumptionlevel,etc.;externalfactorsincludingproductquality,varietyofcolors,price,servicelevelsandsalesenvironment,theseconstraintscanbesummedupeconomicfactors,socialfactorsandpsychologicalfactorsinthreeaspects.Practicepsychology.Asconsumersofnaturalandsocialenvironmentinwhichdifferentandconceptualdifferencesintheformationofacustomarynatureofpsychologicalneeds.Herdmentality.Bysocialfactors,whenthepsychologicalneedsofconsumersintheconsumerdesireswiththegroupidentitytendtoproducesynchronizedsituation.Thisherdmentalityprevalentintheconsumerdemandforalongtime,thecommodityeconomyintheearlystagesofdevelopmentareparticularlyprominent,withtheeconomicdevelopment,socialprogress,andpsychologicalneedsofthisproportionhasgraduallydeclined.Fashionpsychology.Consumerstobuygoods,theyoftentendtobeseasonal,shapetheUnitedStates,goodquality,exce