搜索
中文摘要I摘要在汽车制造业已经进入微利时代，更多的获利机会将在贸易服务领域，即汽车后市场中展开。而目前我国汽车后市场的经营模式还存在很多弊端。为了应对目前激烈的国际竞争，我国汽车行业迫切需要明确汽车后市场在整个汽车行业市场中的重要地位。应在有关政府部门和行业机构的组织领导下，尽早在全国各大中心城市逐步形成有形的、极具竞争实力的汽车后市场综合服务体系。本文通过收集国内外与汽车营销相关的资料，研究国外汽车后市场发展状况，找到他们与国内汽车后市场先进之处，找到国内国内汽车后市场存在的问题。通过对比分析，提出合理的汽车后市场发展趋势，使国内汽车后市场借鉴国外汽车后市场先进之处，在一定程度上提高中国汽车后市场发展。关键词：汽车后市场，现状，发展趋势英文摘要IIAbstractIntheautomobilemanufacturingindustryhasenteredameagerprofitera,moreprofitableopportunitiesintheareaoftradeservices,namelythecarafterthemarketexpansion.China'sautomarketaftertheoperationmodestillexistsmanydisadvantages.Inordertocopewiththefierceinternationalcompetition,China'sautomobileindustrytheurgentneedtoclearthecarafterthemarketinwholeautoindustrysignificantpositioninthemarket.Shouldbeintherelevantgovernmentdepartmentsandindustryorganizationleadership,asearlyaspossibleinthenationaleachbigcitycentergraduallyformavisible,highlycompetitiveautomobilemarketintegratedservicesystem.Throughcollectingdomesticandforeignautomobilemarketingrelatedinformation,studyforeignautomarketdevelopmentstatus,findthemandthedomesticautomobilemarketaftertheadvancedplace,findthedomesticautomobilemarketproblems.Throughthecomparativeanalysis,putforwardreasonableautomarketdevelopmenttrend,thedomesticautomarketafterforeignautoaftermarketadvantages,toacertainextent,toimproveChina'sautomarketdevelopment.Keywords:automobilemarket,currentsituation,developmenttrend目录III目录摘要....................................................................................................IABSTRACT............................................................................................II目录....................................................................................................III第一章绪论.......................................................................................-1-1.1研究背景..................................................................................................-1-1.2目的和意义..............................................................................................-1-1.3车后市场的分类......................................................................................-1-1.4国内外汽车后市场现状与发展..............................................................-2-第二章汽车后市场概述.......................................................................-5-2.1汽车后市场的起源与发展......................................................................-5-2.2汽车后市场服务内容的分类..................................................................-6-2.3汽车后市场的内涵..................................................................................-6-2.4汽车服务的现代理念..............................................................................-8-2.4.1汽车服务应给用户带来满足感..........................................-8-2.4.2服务竞争是价格战后的唯一选择......................................-9-2.4.3优质服务是留住顾客的有效办法......................................-9-2.4.4免费服务成为能够带来巨额利润的新型投资...................-9-2.4.5服务从“人性化”到“车性化”....................................-10-第三章国外汽车后市场现状分析......................................................-11-3.1.汽车后市场的特点................................................................................-11-3.1.1汽车后市场是第三产业的生力军.....................................-11-3.1.2国外后汽车市场涉及面非常广.........................................-11-3.1.3汽车后市场的经营模式....................................................-12-3.1.4国外汽车后市场发展中政府的积极作用..........................-13-3.2国际汽车后市场状况............................................................................-13-3.2.1美国汽车后市场概况........................................................-13-3.2.2加拿大汽车后市场概况....................................................-15-目录IV3.2.3日本汽车后市场概况........................................................-17-3.3国外汽车后市场的发展趋势................................................................-18-3.3.1销售和服务的分离...........................................................-18-3.3.2从专门修理为主转向维护为主.........................................-19-3.3.3规模化、规范化经营发展................................................-19-3.3.4专业化、综合化经营相结合............................................-19-3.3.5电子化和信息化...............................................................-20-3.3.6汽车金融服务受到重视....................................................-20-3.3.7汽车消费由购买转变为租赁............................................-20-3.4国外汽车服务业发展的启示................................................................-20-第四章我国汽车后市场的现状分析....................................................-22-4.1我国汽车后市场的特点........................................................................-22-4.1.1我国汽车后市场处于发展阶段.........................................-22-4.1.2我国汽车后市场主体格局三分天下.................................-22-4.1.3我国汽车后市场企业竞争力不强.....................................-22-4.1.4发展潜力巨大，面临内外竞争压力.................................-22-4.2我国汽车后市场存在的问题................................................................-23-4.2.1行业基础薄弱、市场份额比例不合理.............................-23-4.2.2经营模式落后........................................................................244.2.3汽车后市场流通不畅.............................................................2