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(EMBA)80%1.2.3.AbstractTaiwan’sislandtypeeconomicsleansonforeigntradetoboosttheeconomicdevelopment.Inrecentyears,asignificantgrowthintheoutputofelectro-techproductsplusthefastadvanceintechnologycontributestoclientele’sincreasingstressonvaluesoftime.Ithasbecomeatrendtoconveygoodsbymeansofairtransportationforthereasonofthedurationofvalidity.Consequently,airtransportationrendersnotonlyoneprerequisitethattiesinwithgovernment’sprojectsofeconomicdevelopment,butalsooneessentialindustryintheprojectof“Asia-PacificBusinessCenter.”However,airfreighttradecovers80%ofthewholemarketofairtransportation,ifwewanttounderstandthemarketofairtransportation,wecanbeginwithairfreighttrade.Withairfreighttradeinthesouthareaasthesubjectplusthecaseanalysis,thisresearchisaimedtoprofoundlycomprehendhowthisindustryemploysitsedge,chances,andexistingresourcestocompetewhenconfrontingwithinternalorexternalchanges,andfurtherprobeintoandmapoutthefuturetacticsofthetrade,alsolookforwardtounderstandingthemarketofairtransportationinthesoutharea.Atpresent,Taiwan’smainairroutestotheworldaswellastheinventoryequipmentandconveyorsallarecentralizedatTaoYuanChungChengInternationalAirport,whichalsohasthepriorityoftheassuranceofcabinspace.Thenot-well-developedairfreightconditionsandtheinsufficienthardwareofKaohsiungInternationalAirportcausethesouthproprietorstoconveytheirgoodsnorthward,andmeanwhileassumeagreatdealofcapitalandrisks.Therefore,ithasbecomeanurgentissuehowtokeepgoodsinthesouthandutilizetheconvenienceofsouthairfreightfacilitiesnearbytoenhancetheefficiencyofairtransportationinthesoutharea.Forthesake,thisresearchwantstoachievethefollowingobjectives.1.TofindoutthepotentialofthesouthmarketandoffersomesuggestionsabouttheairfreightenvironmentaldevelopmenttoKaohsiungHsiaokangAirportforthepurposeofbreakingthroughthedevelopmentalbottleneckoftheinternationaltransportationoftheSouth.2.Tostudytherolesthesouthproprietorsplaytoaccommodatetothemarketofinternationaltransportation,andthepracticabletactics,whichcanstrengthenthecompetitivenessofthisindustryontheinternationalmarket.3.TorecommendtoKaohsiungCityGovernmentthedueairfreightconditionsitshouldprovideundertheflourishingdevelopmentoftheinternationalmarket.Thisresearchbeginswiththecomparisonofairfreightconditions,hardware,quantityofimportandexportbetweenChungChengandKaohsiungInternationalAirportstofindoutthedifferencesbetweensouthandnorthairfreightconditions,andfurtheranalyzetheprospectivegrowthrateforthestudyofthepotentialofsouthairfreightmarket.Next,weconducttheresearchbymeansofquestionnaireinordertounderstandthesouthproprietors’statusquoofoperation,prospectiveonthistrade,andexpectationstowardgovernment’spolicies,andthancarryoutthefive-forceanalysiswithwhichtodraftthetacticsofindustrialcompetition,alsoexpecttheproprietorscangivesomestrategicsuggestions,accommodatingtothechangesoftheenvironment.Atlast,withtheanalysisofinferiorityandsuperiorityofexternalandinternalenvironmentofanordinarycase,wecandiscusstheworkablestrategiesforthistrade.Accordingtotheresearchresults,thegovernmentalorgansdonottrulyexecutetheoveralldevelopmentalprojectsofadvancingKaohsiungHsiaokangAirportinthecourseofextendingTaiwanasan“Asia-PacificBusinessCenter;”besides,intermsoftheCustoms,weshouldputinevenmoreeffortstosimplifytheformalitiesofgoodsclearanceandcontinuouslymakereviewandimprovement.Inaddition,somefactorsunfavorabletothecompetitivenessstillobstructtheairfreighttradeinthesouthareaowingtotheeconomicscale.Thenorthwardconveyanceofsouthgoodsburdenstheproprietorswithnotonlythetrafficdensitybutthetrafficcostaswell.Therefore,inordertobettertheSouth’scompetitiveedgeandenhancetheefficiencyofairtransportation,thedevelopmentandextensionoftheairfreightmarketinthesoutharea,theapplicationofindustrialjointoperationstrategies,thecoordinationofcabinspaceofinternationalroutesandtheconstructionofhardwareandsoftwarearetheaspectsneedingbadlyoureffortsintermsofdevelopingsouthairfreightmarket...........................................................................................................................I..................................................................................................................II.................................................................................................................III..........................................................................................................................V....................................................................................................................VII.....................................................................................................................IX..................................................................................1......................................................................3..................................................................................4MichealPoter.................................................................6..................................................