Unit-7-The-Business-World

1Unit7TheBusinessWorldPartAPre-listeningTaskQuestionsforDiscussion1.Whatshouldbethemajorconcernsofabusinessoracompany?2.Whatmakesagoodemployer?Andwhatmakesagoodemployee?3.Howimportantarecustomersorclientstoabusiness?4.Whatmakesasuccessfulbusiness?5.Supposeyourjobistowelcomevisitorstoyourcompany.Whatwillyoudotomakethemfeelcomfortableandgivethemagoodimpression?6.Meetingsatmanagementlevelareheldregularlyinacompany.Whatmaybediscussedatsuchameeting?Whatistheroleofthechairmanofthemeeting?Demo:6.Meetingsatmanagementlevelareheldregularlyinacompany.Whatmaybediscussedatsuchameeting?Whatistheroleofthechairmanofthemeeting?Awiderangeofbusinessissuesmaybediscussedatsuchmeetings,suchasdecisionmaking,businessplans,finance,sales,newproductdevelopment,staffissuesandpublicrelations.Ameetingmaybeheldtoshareandevaluatecertaininformation,considerdecisions,andfindsolutionstoproblemsonhand.Dependingonthenatureandthespecificpurposeofameeting,theroleofthechairmanisprimarilytofacilitateeffectivecommunicationamongtheparticipantsonwhattodo,whentodoitandbywhatmeans.AdditionalQuestionforDiscussionWhatarebusinessethics?Canyougivesomeexamplesofethicalorunethicalbusinesspractices?Demo:Businessethicsdealwiththerightwayandwrongwayofdoingbusiness.Everydaywecanfindalotofethicalaswellasunethicalbusinesspracticesaroundus.Agoodexampleofanethicalpracticewouldbeforabusinesstogobytherulesandliveuptoitsownwords.Onthecontrary,oneofthemostcommonunethicalbusinesspracticeswouldbenotdoingwhatoneclaims,asisoftenshownbythedifferencebetweenattractiveadvertisementsandlow-qualityproducts.LanguageFocusHerearesomesentencesandstructuresthatyoumayfindusefulindiscussingtheabovequestions.Theprimaryconcernofabusinessistomakeaprofit.Asthesayinggoes,thebusinessofabusinessisbusiness.Companiesshoulddowhatisright,notjustwhatisprofitable.Acompanyshouldcombineitsconcernforprofitwithaconcernforthewell-beingofitscustomers.2Agoodemployertreatsemployeesmoreasequalsthanassubordinates/respectsemployees/knowsthestrengthsandweaknessesofeachemployee/knowswhentopraiseandwhentocriticize/isstrictondiscipline.Agoodemployeehasspecializedknowledgeandskilltodohisorherjobwell/isateamplayer/isloyaltothecompany/ishonestandhard-working/iscreativeandinnovative.Customersatisfactionisessentialnotonlytothesuccessbutalsotothesurvivalofabusiness.Onlythosebusinessesthathaveagenuineconcernforcustomerscanretaincustomers/haveloyalcustomers/achieveandmaintainanedgeovercompetitors.Thesuccessofabusinesscompanydependsonastrongleadership,goodmanagement,effectivemarketing,wiseinvestmentandanefficientworkforce.Weshouldgreetvisitorspolitely/directvisitorstothepersonstheywanttosee/doourbesttomakevisitorsfeelatease/beattentivetotheneedsofvisitors/bereadytoanswerquestionsfromvisitors.Meetingsareheldinacompanytosolveaproblemormakeadecision/discussvarioustopicssuchasproducts,salesandmarketingstrategies.Thepurposeofabusinessmeetingmaybetofindwaystoincreasesales,todealwithadeclineinprofits,ortodiscusshowtoimprovethequalityofthecompany’sproductsorservices.Thechairmanofameetingshouldhaveaclearideaofwhatistobeachievedatthemeeting/makethepurposeandagendaofthemeetingknowntoparticipants/invitecommentsfromparticipants/encouragedifferentviews/concludethemeetingwithabriefsummaryofwhatdecisionshavebeenmadeatthemeeting.Agoodchairmanknowshowtokeepameetingrunningontimeandtothepoint.PartBListeningTasksConversation1WelcomingVisitorsWordBankappropriatea.properorsuitable合适的floristn.apersonwhohasastorethatsellsflowers花商campaignn.aplannedsetofactivitiesintendedtoachieveaparticularaim为某一目的开展的一系列活动KennethJohnson（男子姓名）Script:Kenneth:Hello,mynameisKennethJohnson.IhaveanappointmentwithMr.AndrewSong.Laura:Ohhello,Mr.Johnson,I’mLauraLee.We’vespokenonthephoneacoupleoftimes.Nicetomeetyou.Kenneth:It’snicetobehere.Laura:Oh—letmetakeyourcoat.Kenneth:Thanks.3Laura:Letmegetyouadrink,Mr.Johnson.Kenneth:Yes,I’dlikeacupoftea,ifpossible,thanks.Laura:Sure.Withmilkorlemon?Kenneth:Withlemon,please—andsugar.Twospoons.Laura:Right.(LaurabringsteatoMr.Johnson.)Laura:Didyouhaveagoodtrip?Kenneth:Absolutelynoproblems.Laura:That’sgood.Youflew,didn’tyou?Kenneth:Yes,that’sright,andthenItookataxidownherefromtheairport.Laura:Oh,that’sgood.Kunmingcanbealittlewetatthistimeofyear…you’llhavetocomebackinsummer.Kenneth:Oh,I’dlikethat.IalwayslikecomingtoChina.MissLee,IwonderifIcouldsendafaxfromhere.It’sratherurgent.Laura:Yes,ofcourse.ShallIshowyoutothemachineorshallItakeit?Kenneth:Oh,itwouldbebetterifyoucouldtakeit—here’sthenumber.Laura:Fine.Wouldyoulikeanewspapertoread—orTheEconomist?Kenneth:No,it’sokay—IcanpreparesomeworkwhileI’mwaiting.Laura:Right,I’llgetthisoffforyou.Kenneth:Thanks.Oh—oneotherthing.Ineedtosendsomeflowerstomywife.Todayisthefifthanniversaryofourmarriage.Ithinksomeflowersfromyourbeautifulcitywouldberatherappropriate,don’tyou?Laura:Oh,sure!Right,I’llgetyouanumberofaflorist.Iexpectyou’llwanttosendaspecialmessagewiththeflowers.Kenneth:Yes,I’llthinkofone.Laura:Oh,here’sMr.Song.Andrew,thisisMr.Johnson.He’sjustarrived.Andrew:Hello,Mr.Johnson.Pleasedtom