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20132ScienceandTechnologyManagementResearch2013No.22012－03－302012－06－08doi10.3969/j.issn.1000－7695.2013.2.044(暨南大学管理学院，广东广州510632)梳理国内外相关文献，对双渠道供应链中的定价策略以及协调方法的研究现状进行综述，比较需求函数的影响因素，分类定价的不同策略，总结各种协调方法。在此基础上，展望未来的研究发展。双渠道;需求函数;定价方法;协调策略F224.5F274A1000－769520132－0183－04ReviewonPricingApproachandCoordinationStrategyofDual－channelSupplyChainHUDongboZHAIWenyaoManagementSchoolJinanUniversityGuangzhou510632ChinaAbstractThepaperreviewstherelevantliteratureoverviewspricingapproachesandcoordinatedstrategiesinthedual－channelsupplychaincomparestheinfluencefactorsofthedemandfunctionclassifiesthepricingapproachesandsummarizesthevariousmethodsofcoordination.thepaperalsoresearchesthedirectionoffuturedevelopmentinthiedo-main.Keywordsdual－channeldemandfunctionpricingapproachcoordinationstrategy1。。、、、1。、。2。。22.1需求函数构建。。。。、、、、、。、。。。。、。RheePark3。Chiang4。Yao5。Tasy6。Kay－yutchen7。HuaGuowei8。9。Frambach10Lu11。2.2定价策略内容与方法。。Weitz12。2/3。。13。Webb14。。HuaGuowei8。15。Chiang20034。。。Kay－yutchen7。Chun16。Dumrongsi-ri17。。。18。。9。。。Cat-tani19。2.3总结。、。33.1双渠道协调挑战。。20。、、、481、、、、、。3.2契约协调机制TsayAgrawal6。201221。。Cai22。。23。24。Kurata25。Boyaci20。26。ShinandBenton200427。RajuZhang200528。。3.3其他协调机制29。29。XuemeiSu30。3131。、44。Boyaci32。。4、。。。。1。、。。。。2。。。。3。581。、。。1BROEKHUIZENT．UnderstandingChannelPurchaseIntentionsMeasuringOnlineandOfflineShoppingValuePerceptionsD．NetherlandsLabyrinthPublications20062．D．20093RHEEBPARKSY．Onlinestoreasanewdirectchannelandemer-ginghybridchannelsystemR．HongKongHongKonguniversityofscienceandTechnology20004CHIANGWKCHHAJEDDHESSJD．DirectMarketingIndirectProfitsAStrategicAnalysisofDual－ChannelSupply－ChainDesignJ．ManagementScience．20034911－205YAODLIUJJ．Competitivepricingofmixedretailande－taildis-tributionchannelsJ．Omega．2005333235－2476TSAYAAAGRAWALN．ChannelConflictandCoordinationintheE－CommerceAgeJ．Production＆OperationsManagement．200413193－1107KAY－YUTCKAYAMZER．DualSalesChannelManage-mentwithServiceCompetitionJ．Manufacturing＆ServiceOpera-tionsManagement．2008104654－6758HUAGWANGSCHENGTCE．Priceandleadtimedecisionsindual－channelsupplychainsJ．EuropeanJournalofOperationalResearch．20102051113－1269．“”J．．2010313－1810FRAMBACHRTROESTHCAKRISHNANTV．TheimpactofconsumerInternetexperienceonchannelpreferenceandusageinten-tionsacrossthedifferentstagesofthebuyingprocessJ．JournalofInteractiveMarketingJohnWiley＆Sons．200721226－4111LUYCAOYWANGBetal．Astudyonfactorsthataffectusers＇behavioralintentiontotransferusagefromtheofflinetotheonlinechannelJ．ComputersinHumanBehavior．2011271355－36412WEITZBAJAPSD．RelationshipMarketingandDistributionChannelsJ．JournaloftheAcademyofMarketingScience．1995234305－32013．J．．2011458－6214WEBBKLLAMBECJ．Internalmulti－channelconflictAnex-ploratoryinvestigationandconceptualframeworkJ．IndustrialMarketingManagement．200736129－4315．J．．20102238－24216CHUNSRHEEBPARKSYetal．Emergingdualchannelsys-temandmanufacturer＇sdirectretailchannelstrategyJ．Interna-tionalReviewofEconomics＆Finance．2011204812－82517DUMRONGSIRIAFANMJAINAetal．AsupplychainmodelwithdirectandretailchannelsJ．EuropeanJournalofOperationalResearch．20081873691－71818．J．．2011122683－269219CATTANIKGILLANDWHEESEHSetal．BoilingFrogsPri-cingStrategiesforaManufacturerAddingaDirectChannelthatCom-peteswiththeTraditionalChannelJ．Production＆OperationsManagement．200615140－5620BOYACIT．Competitivestockingandcoordinationinamultiple－channeldistributionsystemJ．IIETransactions．2005375407－42721．J．．20121151－15522CAIGGZHANGZGZHANGM．Gametheoreticalperspectivesondual－channelsupplychaincompetitionwithpricediscountsandpricingschemesJ．InternationalJournalofProductionEconom-ics．2009117180－9623．J．．2009164－7524．J．．20121125－13025KURATAHYAODLIUJJ．Pricingpoliciesunderdirectvs．in-directchannelcompetitionandnationalvs．storebrandcompetitionJ．EuropeanJournalofOperationalResearch．20071801262－28126．InternetJ．．200781－1127SHINHBENTONWC．QuantityDiscount－BasedInventoryCoor-dinationEffectivenessandCriticalEnvironmentalFactors．J．Production＆OperationsManagement．200413163－7628RAJUJZhangZJ．ChannelCoordinationinthePresenceofaDom-inantRetailerJ．MarketingScience．2005242254－26229MUKHOPADHYAYSKXIAOWEIZXIAOHANGY．OptimalContractDesignforMixedChannelsUnderInformationAsymmetryJ．Production＆OperationsManagement．2008176641－65030XUEMEISLIFANGWXIAOHANGY．ImpactofintroducingadirectchannelonsupplychainperformanceJ．InternationalJour-nalofElectronicBusiness．201082131SAVINHASAANDERSONE．HowPotentialConflictDrivesChan-nelStructureConcurrentDirectandIndirectChannelsJ．JournalofMarketingResearch．2005424507－51532BOYACITGALLEGOG．SupplyChainCoordinationinaMarketwithCustomerServiceCompetitionJ．Production＆OperationsManagement．20041313－221968—、1987—。681