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AboutPfeifferPfeifferservestheprofessionaldevelopmentandhands-onresourceneedsoftrainingandhumanresourcepractitionersandgivesthemproductstodotheirjobsbetter.WedeliverprovenideasandsolutionsfromexpertsinHRdevel-opmentandHRmanagement,andweoffereffectiveandcustomizabletoolstoimproveworkplaceperformance.Fromnovicetoseasonedprofessional,Pfeifferisthesourceyoucantrusttomakeyourselfandyourorganizationmoresuccessful.EssentialKnowledgePfeifferproducesinsightful,practical,andcomprehensivematerialsontopicsthatmatterthemosttotrainingandHRprofessionals.OurEssentialKnowledgeresourcestranslatetheexpertiseofseasonedprofessionalsintopractical,how-toguidanceoncriticalworkplaceissuesandproblems.Theseresourcesaresupportedbycasestudies,worksheets,andjobaidsandarefrequentlysupplementedwithCD-ROMs,websites,andothermeansofmakingthecontenteasiertoread,understand,anduse.EssentialToolsPfeiffer’sEssentialToolsresourcessavetimeandexpensebyofferingproven,ready-to-usematerials—includingexercises,activities,games,instruments,andassessments—foruseduringatrainingorteam-learningevent.Theseresourcesarefrequentlyofferedinloose-leaforCD-ROMformattofacilitatecopyingandcustomizationofthematerial.Pfeifferalsorecognizestheremarkablepowerofnewtechnologiesinex-pandingthereachandeffectivenessoftraining.Whilee-hypehasoftencre-atedwhizbangsolutionsinsearchofaproblem,wearededicatedtobringingconvenienceandenhancementstoproventrainingsolutions.Alloure-toolscomplywithrigorousfunctionalitystandards.Themostappropriatetechnologywrappedaroundessentialcontentyieldstheperfectsolutionfortoday’son-the-gotrainersandhumanresourceprofessionals.EssentialresourcesfortrainingandHRprofessionals:24PMPageiBiech.ffirs3/24/031:24PMPageii“Elaine’spracticalzestof‘yes,youcandoitnow—here,letmeshowyouhow’takesyoubythehandtobuildthemarketingplanofyourbusinessandgetsyouintoactionimmediately.Aneasyreadandhelpfulresourcethatmakesmarketingthegametoplay.”—AvivShahar,president,AmberNetwork“Whatatreasureofprovenmarketinginsights!ElaineBiechhasthemarketcorneredonadviceforsuc-cessfulconsulting,andherlatesteffortisrichwithtipsandtricksofthetrade.Sheaskstherightques-tionstoguidetheconsultanttoanewunderstandingofatruemarketingapproach.Irecommendthisbooktoeveryconsultingprofessionalasamust-havereference.”—RexGatto,Ph.D.,GattoTrainingAssociates“Thesubtitleofthisbookcouldbe‘TheGreatIdeaDreamFactory.’Imaginativetipsfilleachpage.Elaine’smarketinglessonsareusefulandeasytoapplytoeveryconsultingpractice.IfyouarestartingacareerasaconsultantMondaymorning,besuretoreadthisbookbySundaynight.”—JeanLamkin,directorofcareerdevelopment,LandmarkPublishingGroup“Foranyonewhohashadagreatserviceorproduct,youlearnpainfullyfastthatit’sthemarketingthatmakesitviable.Thisbookisagreat‘howto’inmakingmarketingeasierandmoreengagingthanyouthoughtpossible.Ihavebeenaclientofebbassociatesforyearsandhavepersonallyexperiencedthese‘tips.’Theactionabletipsinthisbookmakeebbstandoutfromthecrowd.”—ShirleyKrsinich,executiveandmanagementtalentconsultant,AmericanFamilyInsurance“IcontinuetoutilizetechniqueslearnedfromElaineandebbassociateswhentheyfirstworkedwithLands’End:organization,analysis,research,creativity,andsimplicityareafewoftheprinciples.Theseconceptsonceagaincomethroughinthispublication.Shecontinuestomakecomplexideassimpleandenjoyable.Thisbookisagreatresourcetofocusprioritiestomarketyourconsultingbusiness.”—MindyMeads,executivevicepresident,Lands’End“Marketingisthekeyingredienttoanysuccessfulbusiness.Elainemakesthemarketingprocessforconsultantseasy.Irecommendthatifyoumustmarket,keepthisbookonyourdesk.Itisthatgood—andthatindispensable.”—MaribethKuzmeski,author,RedZoneMarketing“ElaineBiechhasdoneitagain!Likeherotherbooks,MarketingYourConsultingServicesisburstingwithideasthatanyprofessionalcanimplementimmediately.Thisisanindispensableguideforany-onewhoisbuildingaconsultingbusiness.I’mconvincedthatevenpeoplewhothoughtthattheydreadedmarketingwillgetinspirationfromtheperspectivesandpracticalsuggestionsinthisbook.”—DianeHessan,presidentandCEO,CommunispaceCorporation“Ifyouentertaintheassumptionthatthereisnothingnewin‘marketing,’thenthisbookbothconfirmsanddeniesthatmind-set!ElaineBiechdoesitagain—sheaddsanadditional‘P’tothemarketinglex-icon:practical.Iespeciallyenjoyher‘FastFourteen’andthe‘Quicktips’ascommonsenseremindersofwhatweoftenforgetwhenwestrugglewiththemarketingdilemma.”—RonaldE.Galbraith,CEO,Management21,Inc.“IcouldhaveusedthisbookwhenIwasamarketingmanageratApple,marketing‘programs.’AsBiechpointsoutearlyoninthisfascinatingbook,consultingisaprofessionunlikeanyother.Therefore,youneedamarketingplanthatisdifferentfromsomeonewhosellsatangibleproductlike,say,comput-ers.LetMarketingYourConsultingServicesteachyouhowtogetyourservice,expertise,knowledge,andexperienceinfrontoftheprospectsthataretherightfitforyou.”—SueFox,author,BusinessEtiquetteForDummies,andformerprogrammarketingmanager,AppleBiech.ffirs3/24/031:24PMPageiii“Inhernewbook,Elainecontinueshercontributiontoconsultants’success,givingverypractical,us