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TheFutureofPPC:StartNow!DavidSzetelaClixMarketing17October20192DownloadFreeCopy:’llCover:Non-siteConversionsStopMicro-managingKeywordBidsTurboCampaignEditingHyper-TargetingwithAdWordsHyper-targetingwithFacebook,LinkedIn17October20194ComingSoon:Non-webConversions17October20195AutoKeywordBidManagementGoogleConversionOptimizerAvailableforeverycampaignwithatleast15conversionsinprevious30daysWorksonSearchandDisplayCampaigns17October20196NextStepsBepatientMonitorResultsTweakTargetCPAbidsifnecessaryCaveatAnticipatepeaksandvalleys,andadjustTargetCPATurbo-editingwithAdWordsEditorFastcampaignconstructionandeditingHugetime-saverLotsofexperttechniquesGoodstartingpointforMicrosoftcampaignsSegmentingAdGroupswithAdWordsEditor17October201915CopyandPasteAdGroup17October201916ChangetheNameoftheCopy17October201917ClickonKeywordsTab17October201918SetUpakeywordFilter17October201919DeleteFilteredKeywords17October201920KeywordSubsetisLeft17October201921AddExactMatchVersionsofAllkeywords17October201922AddExactMatchVersionsofAllkeywords17October201923AddExactMatchVersionsofAllkeywords17October20192417October20192517October20192617October201927InstructionsforadCenterExportPeoplewhovisityoursiteseeyouradsonGoogleDisplayNetworksitesthereafterAds(andevenlandingpages)canbecustomizedforthevisitorbehavior(e.g.abandonedshoppingcart)ConceptsAudienceRemarketingListsMethodDefineVisitorSubsetCreatethecorrespondingRemarketingListPastremarketingcodeonappropriatepagesCreateanadgrouptargetingtheentiredisplaynetworkExample1ReturntoSiteExample1Example2VisitedDepartmentExample2Example3ShoppingCartAbandonedExample3AnnouncedYesterday:Interest-BasedAdvertising17October201940SocialMediaPPCRules600MillionPotentialCustomersRelativelylowcompetitionInsanelygreattargetingcapabilitiesGettingStartedGotoClickonthe“CreateanAd”buttonGettingStartedStartwithanAdStartwithanAdSpecifyTargetingGeographicTargetingGeographicTargetingDemographicTargetingLikesandInterestsSetBudgetsandBidsCreateAccountDetails2EmailsLater…MainPPCWebInterfaceImplementConversionTrackingImplementConversionTrackingCampaignPerformance–WebInterfaceConversionPerformance–ReportsConversionPerformance–ReportsPost-Impression:conversionsthatresultfrompeopleseeingtheadbutnotnecessarilyclickingonitPost-click:conversionsthatresultfrompeopleclickingontheadDemographicReportResponderProfileReportHyper-TargetAd/LandingPageCombinationsTargetingRoulettePlayersinSwanageRoulette/SwanageLandingPage17October201964Blackjack/BournemouthLandingPage17October201965MoreResourcesFacebookAdHelpFilesFacebookAdsFanPage-’slargestprofessionalsocialnetworkProminentAdPlacementGettingStarted://Readtheguidelines:=pop%2Fpop_sas_guidelinesReadmybook:CreateaLinkedInCompanyProfileAdviceTagurlstotrackconversionsviaGoogleAnalyticsTestawidevarietyofadtextsaddesignsSetadstoRotateDirectLinks:DirectAdsHomepage://://:StartNow!DavidSzetelaClixMarketing