网络整合营销传播

[e-mail]/90ze-IMCElectronicIntegratedMarketingCommunication)zCyber-Marketing/NetworkMarketing/InternetMarketingze-MarketingzDataBaseMarketingz/One-to-OneMarketing/PersonalizationMarketing2zMicro-Marketingze-Business1e-IMC2e-IMC//Off-line70%On-line33Awareness/112003714/2222Email/22006125220054181800394.87%80.97%84.496.593.79%1.82%1.65+52%+24%3313182001ForrestResearch450%3e-IMC3://~105~10()20061/446%27%44e-IMC,96%,59%,68%,11%,0%,9%,6%,21%,19%,2%,2%,7%0%20%40%60%80%100%120%MBA/7OnewayPushPushPullInteractive55PDA/InternetEmail//85=++++Email++()+(//)·zzz30%100020%100030%9[1]2003[2]200612[3]20054[4]e[5]CNNIC1820066