Mashups(混合式服务)

Enterprise2.0fortheEnterprise:SettingtheFoundationforSuccessAnOracleWhitePaperUpdatedAugust2007.ExecutiveOverviewCollaborativeWeb2.0technologiesenableenterprisestofosteremployee’scriticalthinkingandcreativitywhileprovidingaplatformtocapitalizeontheirinnovationsforproductandprocessimprovement.WhatisWeb2.0Thebusinessrevolutioninthecomputerindustrycausedbycausedbythemovetotheinternetasplatform,andanattempttounderstandtherulesforsuccessonthatnewplatform.Chiefamongthoserulesisthis:Buildapplicationsthatharnessnetworkeffectsthatgetbetterthemorepeopleusethem.O’Reilly,Tim,”WhatisWeb2.0,”Web2.0terminologyBlogsWikisMashups(混合式服務)TaggingSocialNetworkingBlogsAsofJuly2007,Technorati,ablogsearchengine,iscurrentlytracking92.3millionblogsandmorethan250millionpiecesoftaggedsocialmedia.Everyday,therearemorethan175,000newblogs.Bloggersregularlyupdatetheirpoststothetuneof1.6milliondaily,ormorethan18updatespersecond.--TechnoratiWikisOneofthebest-knownwikisisWikipedia,anonlineencyclopediathathasapproximately7.8millionarticlesin253languages,whicharewrittencollaborativelybyvolunteersaroundtheworldandcanbeeditedbyanyonewhohasaccesstotheinternet.--WikipediaMashups(混合式網路服務)Combiningmorethanonecomplementarydata-sourcetocreateacompletelynewserviceisconsideredamashup.Typically,thecontentusedinmashupsissourcedthroughathirdpartyviaapublicinterfaceorAPI.TaggingTaggingisasimpleyetpowerfulwaytoembracethepowerofnetworkeffects.Taggingenablesthecreatorofthecontentitemaswellasthereadertoclassifyandcategorizecontentusingkeywordsthatarerelevantandusefultothem.SocialNetworkingSocialnetworkingsitesarecommunitiesforpeoplewhoshareinterestsandactivities,orwhowanttoexploretheinterestsandactivitiesofothers.Userscancreateaprofileforthemselvesandbecome“friend”withotherusers.TraditionalwayofenablinginnovationLackofkeypathwaystoexpressinnovationsLimitingvisionarythinkingtotheexecutivelevelKnowledgeembeddedwithindividualsCompanyexamples—EmpoweringemployeestoinnovateImprovingproductsandprocessesatToyotaCultivatingnewbusinessOpportunitiesatGoogleFosteringteam-basedproductivityatwholefoodsOracleweb-centerenableWeb2.0UsingblogsandWikisforEffectiveCollaborationandCommunication.UsingEnterpriseMashupstoCultivatenewBusinessOpportunities.UsingSocialNetworkstoAccelerateInnovationConclusionOracleWeb-Centerenablescompaniestofosterthedevelopmentofnewideas,tapintocriticalemployeethinkingandknowledge,andenablethesynergyofteamstorevolutionizetheirexistingbusinessmodelsandachievelastingsuccess.Q&A