网络营销发展中的配送 问题与对策

23119()Vol.23No.11920029THETHEORYANDPRACTICEOFFINANCEANDECONOMICSSep.2002:(,410082)X:,,,;;:;:F713.50:A:1003-7217(2002)05-0108-05,,,,,,,20016,2650,2005,2,1998100,20011100,;20011010,77178%,,2001,119200432,,,,,,,,,,,,,,,1.,(),(),():()(),,,2.,,,,,X:2002-02-25:(19522),,,,:;(19762),,,©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,,,,,,,,,,,3.,,,,,,,,,,(),,,,;,?,,?,,,4.,(,),,,,,:,,,,,(),:1.(),272500:,,2.EMS(),,,,3.,,,,():1.,80,,,,,,,90120025(119):©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,,2.,,,,,,,3.,,,,;,,,4.,,,,,,,15,(),(,)(),(,),,FedEx,UPS,,,,,:(1),,,,,;(2),GPS(),,,,,:(1),,,1993,,51994,,19,30,2001,,;,GPS,(2),,,,(3),(),,,011()20025©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,(),;,,,;,,,,,;,31190012000,1,,,:,,;;,;:(1),,,,(2),EMS,,IT,UPSFEDDHLTNT,,YAMATO,IT,,(3),,,()(),(),,(),,(4),,,,,,,,,(5),,;,,,(),,,,,,,,,,,,,,,,;,,,,11120025(119):©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,,,:,,,,,,,,,(),,,,,,:21,2001211126.[1].:[J].,2001(15):20-22.[2],.[J].,2000(5):35-36.[3]1()[M]1:,1999.[4]1[M].:,2001.[5].[M].:,2000.()TheDistributionProblemsandCountermeasuresintheDevelopmentoftheNetMarketingYuKunzhang,PanGuanzhong(Collegeofbusinessmanagement,HunanUniversity,Changsha410082)AbstractNetMarketingisongoinginChinanowandhasbecomeahottopic.Thedevelopmentofthenetmarketingshouldrelyonthedevelopmentofthemodernlogisticswiththehighefficientdistribu2tionnetastheprerequisite.Therearethreewaystosolvethedistributionproblems:first,theestablishmentofthemodernlogisticenterpriseonthethirdpart;second,theimprovementofthepostaldistributioninChina;third,theachievementoftheallianceofthebusinessesonthenetdistribution.Keywordsnetmarketing;distribution211()20025©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.