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成都理工大学工程技术学院课程设计淘宝包包店的网络营销报告作者姓名：宋丽霞专业名称：电子商务指导教师：黄勇副教授网络营销课程设计报告-I-摘要互联网的兴起，使人们在网上购物成为现实，更多的人选择网购代替逛街，互联网技术的成熟与发展使网络营销得到飞速发展。网络营销在于实现多远销售途径，盈利新增长点。本文试图从对百味潮包e馆淘宝网店的策划与实施，以网店的推广为研究对象，分析网络营销在网店的应用，具体分析网上商店的客户等状况，根据网店具体情况确定网店营销目标，做出相应的推广政策。通过对百味潮包e馆淘宝网店的网络营销策划，将所学的网络营销设计运用到实践中来，给网店的经营带来利益，并在网店推广方面总结出有意义的经验。关键词：网络营销策划推广网络营销课程设计报告-II-AbstractTheriseoftheInternet,sothatpeopleintheonlineshoppingtobecomeareality,moreandmorepeoplechoosethenetbuysinsteadofshopping,Internettechnologymaturityandthedevelopmentofnetworkmarketinggetrapiddevelopment.Thenetworkmarketingistorealizehowfarsalesapproach,profitnewgrowthpoint.Thispaperattemptstotideofpotpourribagehallofplanningandimplementationtaobaoshoptoshopforthepromotionoftheresearchobject,thispaperanalyzesthenetworkmarketingintheapplicationoftheshop,specificanalysisandonlinestorecustomersandsoonthecondition,accordingtoshop,determinethespecificmarketingtargetshop,makecorrespondingpromotionpolicies.Hopeofpotpourribagethroughthetideofnetworkmarketingtaobaomuseumstoreplanning,tostudythenetworkmarketingdesigntopracticaluse,hopetobringtheshopbusinessinterests,andintheonlinepromotionsummarizedmeaningfulexperience.Keywords:electroniccommerce,e-store,dynamicwebpage,JSP,Access网络营销课程设计报告-III-目录摘要.................................................................................................................IAbstract.......................................................................................................II目录..............................................................................................................III前言................................................................................................................51百味潮包E馆概述.....................................................................................61.1淘宝百味潮包E馆简介..................................................................61.2女包行业分析...................................................................................61.3百味潮包e馆营销现状分析...........................................................71.4百味潮包e馆存在问题及解决思路...............................................71.4.1问题............................................................................................71.4.2解决思路....................................................................................72百味潮包e馆客户分析.............................................................................92.1客户需求分析...................................................................................92.2选题的原因....................................................................................112.3客户以及向谁宣传......................................................................112.3客户如何选择商品以及关心的问题............................................112.4客户如何购买商品........................................................................112.5客户上网情况.................................................................................112.6百味潮包e馆客户的确定.............................................................123营销方法、工具的选择与说明..............................................................134计划的制定、实施与效果评价..............................................................154.1营销计划的制定.............................................................................154.1.1品牌的建立............................................................................164.1.2市场定位...............................................................................164.2实施.................................................................................................17网络营销课程设计报告-IV-4.2.1百度知道搜搜问问.................................................................184.2.2新浪百度天涯博客............................................................214.2.3社区营销..................................................................................234.2.4淘宝论坛..................................................................................234.2.5QQ邮件列表............................................................................244.2.6业务员网..................................................................................264.2.7QQ群发邮件............................................................................274.2.8搜索引擎推广..........................................................................234.2.9即时qq聊天工具....................................................................234.3效果评价........................................................................................244.4遇到的问题及解决办法................................................................31总结..............................................................................................................32致谢..............................................................................................................33附件1本次论文的主要工作量统计.......................................................34附件2课程设计中涉及的主要帐号和密码...........................................37A2.1博客营销.....................................................................................37A2.2社区营销............................................................